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Retail, Automotive Biggest Spenders in 2013

P&G, GM, AT&T among Kantar's top 10 spenders for the year

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue…

Apple and Comcast in Talks for Streaming Partnership?

Giants may work out deal that would give users preferential treatment on cable's 'last mile'

Could Comcast users say goodbye to fuzzy, buffering videos and hello to fast, HD-quality content thanks to a rumored deal with Apple?  The Wall Street Journal reported that unnamed sources say Apple…

Ad of the Day: Will the World's Second-Oddest Family Be a Winner for Sprint?

Figliulo emulates Japanese ads

Dad is a hamster, voiced by Andrew Dice Clay. One son, played by new Saturday Night Live cast member Kyle Mooney, is supposed to be at college, except he's home…

T-Mobile Teams With Tim Tebow in Super Bowl Surprise

BSSP, Publicis split game day work with unsigned QB

T-Mobile, the self-proclaimed "Uncarrier," is taking a contrarian approach to its Super Bowl marketing, too, waiting until the big weekend to reveal its commercials featuring Tim Tebow. The wireless carrier revealed…

It's Finally Real: An iPhone Case That Doubles as a Stun Gun

Hoax product is no longer fiction

If you can dream it, someone can steal it. That could be the moral of the story of Stun Fone, a fictitious attachment that turned your smartphone into a stun gun,…

The War for Control of Your Living Room

5 players duke it out to be the conduit to your TV

All right, so you’ve heard CES is about the wearable Internet this year —the gadgets you whip out at a party or over dinner or (God forbid) in the car.…

Check-In CES: The Virtual Reality Flood

The Matrix floodgates have just been opened

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Inside James Earl Jones and Malcolm McDowell's Dramatic Readings for Sprint

Theater of the absurd

IDEA: It might be one of the toughest jobs they've ever had. Sure, James Earl Jones and Malcolm McDowell are legendary actors, known for titanic roles like Darth Vader and Alex…

Ad of the Day: Edward Norton Shines in Crazy 90-Second Thrill Ride for Verizon and Droid

Like 10 spots in one

Given the actor's reputation for demanding final cut (all right, the director was notoriously insane) and distancing himself from projects he doesn't like, it makes perfect sense that if Edward…

The Future of Advertising Hinges on Understanding Identity

Data needs context

 The word identity comes from the Latin word ident, meaning repeatedly, or again and again. The concept of identity is critically important in advertising. How can we aspire to provide…

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