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Ad of the Day: Virgin Mobile's New Campaign Is the Ultimate Rickroll

Look who pops up out of nowhere

The sudden appearance of Rick Astley usually means you've been duped. But 180LA and Virgin Mobile now want it to communicate the opposite. A new campaign for the wireless carrier depicts…

FCC Chairman Tom Wheeler: The Internet Now Has the Referee It Needs

Addresses net neutrality decision at Mobile World Congress

In his early evening keynote appearance at Mobile World Congress on Tuesday, Federal Communications Commission chairman Tom Wheeler essentially continued his victory lap five days after his agency voted 3-2…

The Winners and Losers in the FCC Ruling for Net Neutrality

Mozilla and Netflix celebrate as Comcast and Verizon seethe

In a historic decision today, the Federal Communications Commission voted 3-2 in favor of net neutrality by preventing broadband providers from throttling high-traffic services like Netflix. Specifically, the regulatory body voted…

More Top Media Publications Trust Programmatic For Premium Ad Inventory

Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

Will Dish's AutoHop Die by Inches After the CBS Deal?

Network gets to abstain from ad-skipping software

Maybe the most interesting facet of CBS' deal with Dish Network, finally reached on Saturday morning after CBS was blacked out on the company's systems Friday evening, is its exemption…

AT&T Has to Pay $105 Million for Overcharging Customers

A settlement, not a fine

Federal Communications Commission chairman Tom Wheeler held a press conference alongside colleagues from the Federal Trade Commission and the states attorneys general today to publicly reprimand AT&T for "cramming"—adding fees…

Inside BBDO's Harmonious New Brand Campaign for AT&T

People and their devices sing as one

IDEA: Wouldn't it be nice if everyone broke into song in a commercial and it felt somewhat natural and not like a cheesy Broadway show? AT&T manages that feat in a…

Ad of the Day: Vodafone Salutes Emergency Responders in Quietly Explosive New Ad

Grey London strikes again

Grey London takes an unconventional approach for Vodafone U.K., focusing on British emergency responders, more than three-quarters of whom, we're told, use the telecom's services. "The Call," a riveting 60-second spot…

Retail, Automotive Biggest Spenders in 2013

P&G, GM, AT&T among Kantar's top 10 spenders for the year

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue…

Ad of the Day: Will the World's Second-Oddest Family Be a Winner for Sprint?

Figliulo emulates Japanese ads

Dad is a hamster, voiced by Andrew Dice Clay. One son, played by new Saturday Night Live cast member Kyle Mooney, is supposed to be at college, except he's home…

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