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The Winners and Losers in the FCC Ruling for Net Neutrality Mozilla and Netflix celebrate as Comcast and Verizon seethe

In a historic decision today, the Federal Communications Commission voted 3-2 in favor of net neutrality by preventing broadband providers from throttling high-traffic services like Netflix. Specifically, the regulatory body voted…

February 26, 2015, 5:17 PM EST

More Top Media Publications Trust Programmatic For Premium Ad Inventory Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

December 23, 2014, 4:12 PM EST

Will Dish's AutoHop Die by Inches After the CBS Deal? Network gets to abstain from ad-skipping software

Maybe the most interesting facet of CBS' deal with Dish Network, finally reached on Saturday morning after CBS was blacked out on the company's systems Friday evening, is its exemption…

December 9, 2014, 11:36 AM EST

AT&T Has to Pay $105 Million for Overcharging Customers A settlement, not a fine

Federal Communications Commission chairman Tom Wheeler held a press conference alongside colleagues from the Federal Trade Commission and the states attorneys general today to publicly reprimand AT&T for "cramming"—adding fees…

October 8, 2014, 12:55 PM EDT

Inside BBDO's Harmonious New Brand Campaign for AT&T People and their devices sing as one

IDEA: Wouldn't it be nice if everyone broke into song in a commercial and it felt somewhat natural and not like a cheesy Broadway show? AT&T manages that feat in a…

April 22, 2014, 8:06 AM EDT

Ad of the Day: Vodafone Salutes Emergency Responders in Quietly Explosive New Ad Grey London strikes again

Grey London takes an unconventional approach for Vodafone U.K., focusing on British emergency responders, more than three-quarters of whom, we're told, use the telecom's services. "The Call," a riveting 60-second spot…

March 28, 2014, 2:54 PM EDT

Retail, Automotive Biggest Spenders in 2013 P&G, GM, AT&T among Kantar's top 10 spenders for the year

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue…

March 25, 2014, 4:18 PM EDT

Ad of the Day: Will the World's Second-Oddest Family Be a Winner for Sprint? Figliulo emulates Japanese ads

Dad is a hamster, voiced by Andrew Dice Clay. One son, played by new Saturday Night Live cast member Kyle Mooney, is supposed to be at college, except he's home…

March 24, 2014, 3:33 PM EDT

T-Mobile Teams With Tim Tebow in Super Bowl Surprise BSSP, Publicis split game day work with unsigned QB

T-Mobile, the self-proclaimed "Uncarrier," is taking a contrarian approach to its Super Bowl marketing, too, waiting until the big weekend to reveal its commercials featuring Tim Tebow. The wireless carrier revealed…

January 31, 2014, 8:35 AM EST

The War for Control of Your Living Room 5 players duke it out to be the conduit to your TV

All right, so you’ve heard CES is about the wearable Internet this year —the gadgets you whip out at a party or over dinner or (God forbid) in the car.…

January 6, 2014, 11:00 PM EST

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