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These Are the Digital Trends Everyone in Tech and Advertising Needs to Know

According to Mary Meeker's Internet report

One of the most-watched digital reports of the year is out—Mary Meeker's Internet Trends—and it shows just how much room mobile advertising has to grow. Meeker runs digital investments for…

Here's Why AOL Is Poised to Take On Facebook and Google

Industry welcomes the competition

What do you get when you combine the one-time champion of dial-up and the current wireless subscription leader? You get an advertising technology player that could compete more closely with…

Ad of the Day: Virgin Mobile's New Campaign Is the Ultimate Rickroll

Look who pops up out of nowhere

The sudden appearance of Rick Astley usually means you've been duped. But 180LA and Virgin Mobile now want it to communicate the opposite. A new campaign for the wireless carrier depicts…

FCC Chairman Tom Wheeler: The Internet Now Has the Referee It Needs

Addresses net neutrality decision at Mobile World Congress

In his early evening keynote appearance at Mobile World Congress on Tuesday, Federal Communications Commission chairman Tom Wheeler essentially continued his victory lap five days after his agency voted 3-2…

The Winners and Losers in the FCC Ruling for Net Neutrality

Mozilla and Netflix celebrate as Comcast and Verizon seethe

In a historic decision today, the Federal Communications Commission voted 3-2 in favor of net neutrality by preventing broadband providers from throttling high-traffic services like Netflix. Specifically, the regulatory body voted…

More Top Media Publications Trust Programmatic For Premium Ad Inventory

Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

Will Dish's AutoHop Die by Inches After the CBS Deal?

Network gets to abstain from ad-skipping software

Maybe the most interesting facet of CBS' deal with Dish Network, finally reached on Saturday morning after CBS was blacked out on the company's systems Friday evening, is its exemption…

AT&T Has to Pay $105 Million for Overcharging Customers

A settlement, not a fine

Federal Communications Commission chairman Tom Wheeler held a press conference alongside colleagues from the Federal Trade Commission and the states attorneys general today to publicly reprimand AT&T for "cramming"—adding fees…

Inside BBDO's Harmonious New Brand Campaign for AT&T

People and their devices sing as one

IDEA: Wouldn't it be nice if everyone broke into song in a commercial and it felt somewhat natural and not like a cheesy Broadway show? AT&T manages that feat in a…

Ad of the Day: Vodafone Salutes Emergency Responders in Quietly Explosive New Ad

Grey London strikes again

Grey London takes an unconventional approach for Vodafone U.K., focusing on British emergency responders, more than three-quarters of whom, we're told, use the telecom's services. "The Call," a riveting 60-second spot…

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