AT&T Names Agency Veteran as New Head of Advertising

Fiona Carter held leadership roles at Omnicom and BBDO

Just under a year after Esther Lee left AT&T to become MetLife's new CMO, the telecom giant has named Fiona Carter to succeed Lee as its svp/head of brand marketing,…

Ready or Not, Here Comes Your First Big Weepy 2015 Holiday Prank Commercial

Shaw Communications obliges

'Tis the season for heart-tugging brand videos. Wait, already? Just as the holidays seem to come ever earlier in the retail universe—Christmas displays regularly pop up before Halloween—at least one brand…

Ads for the World's Greatest Baby Stroller Suddenly Sell Something Else Entirely

But not until you go online

Does your baby need a stroller that comes with 4-by-4 suspension, a sandbox, a holographic projector and a bubble machine? In our tech-crazed society, where everyone grows up to be an…

These Are the Digital Trends Everyone in Tech and Advertising Needs to Know

According to Mary Meeker's Internet report

One of the most-watched digital reports of the year is out—Mary Meeker's Internet Trends—and it shows just how much room mobile advertising has to grow. Meeker runs digital investments for…

Here's Why AOL Is Poised to Take On Facebook and Google

Industry welcomes the competition

What do you get when you combine the one-time champion of dial-up and the current wireless subscription leader? You get an advertising technology player that could compete more closely with…

Is This the Happiest and Most Colorful Mobile-Phone Campaign Ever?

Canada's Koodo makes quite a splash

Canadian mobile carrier Koodo doesn't needlessly complicate things in this new campaign from Toronto agency Camp Jefferson. Portraying itself as a company that's fair and honest, and makes lots of people…

Ad of the Day: Virgin Mobile's New Campaign Is the Ultimate Rickroll

Look who pops up out of nowhere

The sudden appearance of Rick Astley usually means you've been duped. But 180LA and Virgin Mobile now want it to communicate the opposite. A new campaign for the wireless carrier depicts…

FCC Chairman Tom Wheeler: The Internet Now Has the Referee It Needs

Addresses net neutrality decision at Mobile World Congress

In his early evening keynote appearance at Mobile World Congress on Tuesday, Federal Communications Commission chairman Tom Wheeler essentially continued his victory lap five days after his agency voted 3-2…

The Winners and Losers in the FCC Ruling for Net Neutrality

Mozilla and Netflix celebrate as Comcast and Verizon seethe

In a historic decision today, the Federal Communications Commission voted 3-2 in favor of net neutrality by preventing broadband providers from throttling high-traffic services like Netflix. Specifically, the regulatory body voted…

More Top Media Publications Trust Programmatic For Premium Ad Inventory

Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…