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Telecom

ABC/Yahoo Partnership Succeeds, Sorta Numbers don't lie, but is the pact really a success?

Last October, ABC News and Yahoo announced their content partnership, marrying ABC News’ editorial clout with Yahoo’s expansive network in the hope of creating an “unrivaled ability to reach across…

May 01 2012

T-Mobile Girl Ditches Her Classic Pink Dress for Biker Duds Spokesgirl gets a sexy makeover

With a failed merger, the loss of a glut of customers and the sad lack of an iPhone, it may seem like the only thing T-Mobile has going for it…

April 19 2012

Going for the Gold (Standard) NBC is using the Olympics' huge audience to hone multiplatform data

There’s the hundred-yard dash, the shot put and, of course, Alan Wurtzel’s favorite Olympic event: data measurement on tens of millions of fans over 17 days. “It’s a huge amount…

April 09 2012

Data Points: Game On Broadband is going for the gold in the London Summer Olympics, with half of fans saying they plan to watch this year's live events online

This summer, athletes will go for the gold at the Olympic games in London, while digital technologies will break their own records for viewing. With the emergence of high-def video…

April 04 2012

Ad of the Day: Orange Silence your mobile phone at the movies, or the telecom's obnoxious security police will hunt you down

Why does everybody hate the TSA so much? Totally kidding. I know why. Orange, a French telecom, scores points off our very own Transportation Safety Administration in the silence-your-cell-phone ad below…

March 14 2012

The Spot: Freeing the Fanboys Samsung wraps its campaign poking fun at the cult of Apple with a circus-like Super Bowl spot by Bobby Farrelly

GENESIS: With Apple's position in the smartphone market strong and getting stronger, Samsung has been trying to siphon off share by humorously portraying its rival's fans as slaves to an…

February 14 2012

Ad of the Day: Boost Mobile The carrier tries to calm your nerves in this horror parody from 180LA

Boost Mobile wants you to feel safe. The Sprint-owned mobile provider is out with a new spot that parodies the slit-your-throat thriller genre to peddle its "Shrinkage" plan—an option, the company…

February 07 2012

Bobby Farrelly Directs :90 Super Bowl Ad for Samsung Galaxy Note 72andsunny spot will feature video shot with the phone

Samsung is going long in its first Super Bowl. In a lineup already packed with 60-second spots (mostly from auto brands), Samsung is prepping a :90 for the fourth quarter…

January 31 2012

Gallery: Coming to a Store Near You Ultra PCs, 4G smartphones and other gizmos turning heads at CES 2012

At this year’s Consumer Electronics Show, thinner, lighter and faster are reigning themes, with big name brands like Samsung and Toshiba unveiling a deluge of ever-more-portable-and-powerful laptops, tablets, and smartphones.…

January 12 2012

Where Your Gadgets Go to Die Hardware recycling programs offer an easy way to get rid of old PCs or phones. But at what cost to privacy and the environment?

Five years ago, when Best Buy approached Electronic Recyclers International to start a pilot recycling program in 100 of its stores, other retailers considered them heretics. “People said, ‘Oh my God,…

January 01 2012

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