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Technology

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Telecom

Verizon's Old Pitchman, Paul Marcarelli, Switches to Sprint in Delicious Bit of Backstabbing

Luring away a wireless icon

The wireless wars have been getting notoriously dirty, and now Sprint has come up with the most deviously clever attack yet—signing up Paul Marcarelli, who worked for years as Verizon's…

After Terrorist Attacks, Telecom Companies Are Waiving Fees to Call Belgium and Turkey

How Airbnb and Uber are helping customers affected, too

Following news of Tuesday's deadly terror attacks in Brussels, many of the world's largest telecommunications companies said they will waive fees for customers trying to reach people in Belgium and…

Charter Promises Great TV and Internet at the Most Comically Unlikely Times

Fast service for 'serious' business

A quartet of ads for Charter Communications' Spectrum package promise fast and convenient Internet service, and HD television for everyone ... no matter how bedridden, ambitious, desperate or determined to…

Man Creates Obnoxious Robot to Trick Telemarketers in Brilliant Quest for Revenge

Roger Anderson fights back

One devious genius has created a robot to string telemarketers along—and the results are comedy gold. Fed up with unwanted calls, telecom professional Roger Anderson programmed software—which he cheekily named the…

AT&T Names Agency Veteran as New Head of Advertising

Fiona Carter held leadership roles at Omnicom and BBDO

Just under a year after Esther Lee left AT&T to become MetLife's new CMO, the telecom giant has named Fiona Carter to succeed Lee as its svp/head of brand marketing,…

Ready or Not, Here Comes Your First Big Weepy 2015 Holiday Prank Commercial

Shaw Communications obliges

'Tis the season for heart-tugging brand videos. Wait, already? Just as the holidays seem to come ever earlier in the retail universe—Christmas displays regularly pop up before Halloween—at least one brand…

Ads for the World's Greatest Baby Stroller Suddenly Sell Something Else Entirely

But not until you go online

Does your baby need a stroller that comes with 4-by-4 suspension, a sandbox, a holographic projector and a bubble machine? In our tech-crazed society, where everyone grows up to be an…

These Are the Digital Trends Everyone in Tech and Advertising Needs to Know

According to Mary Meeker's Internet report

One of the most-watched digital reports of the year is out—Mary Meeker's Internet Trends—and it shows just how much room mobile advertising has to grow. Meeker runs digital investments for…

Here's Why AOL Is Poised to Take On Facebook and Google

Industry welcomes the competition

What do you get when you combine the one-time champion of dial-up and the current wireless subscription leader? You get an advertising technology player that could compete more closely with…

Is This the Happiest and Most Colorful Mobile-Phone Campaign Ever?

Canada's Koodo makes quite a splash

Canadian mobile carrier Koodo doesn't needlessly complicate things in this new campaign from Toronto agency Camp Jefferson. Portraying itself as a company that's fair and honest, and makes lots of people…

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