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Are You a Felon? According to Google, You Just Might Be This startup is out to clean up your online profile

For the record, Pete Kistler—age 26, resident of New York, brown hair, slender build—is not a felon. The problem is, until recently, just about anyone who Googled him would have…

March 3, 2014, 9:59 PM EST

Geico's Talking Pig Runs for Mayor of 'Portlandia' #Maxwell4Mayor debuts over the weekend

Last year, Geico and Portlandia had fun with the insurer's pig character, Maxwell, in an IFC spot that referenced the comedy's farm-to-table skit. Now they want to take the talking…

March 3, 2014, 5:38 PM EST

Arby's Buys Pharrell Williams' Hat for $44,100 Cool branded social play

Arby's is paying Pharrell Williams $44,100 for his Vivienne Westwood designer hat, which achieved Twitter fame when the pop artist wore the eye-catching lid during the Grammys on Jan. 27. The…

March 3, 2014, 3:04 PM EST

6 Ways Twitter Stole the Oscars Record retweets for Ellen selfie with stars

Twitter stole the Oscars last night, reaching new milestones and just dominating the conversation. It’s not a stretch to say Twitter outshined the actual show. Ellen Degeneres’ selfie with the…

March 3, 2014, 11:26 AM EST

Facebook Makes Real Life Better in Ads That Are Much More Down to Earth Fun, adventure, self-improvement and solace

After meeting widespread ridicule for a lofty first attempt at brand advertising in 2012 (and subsequent stumbles pitching its Facebook Home product), the social network has quietly been rolling out…

March 3, 2014, 9:24 AM EST

SMG’s Lead on P&G Wants to See a Shift From Social Media to Commerce A chat with Lisa Hurwitz

Specs Who Lisa Hurwitz Age 37 New gig Evp, managing director, SMG, overseeing the Procter & Gamble North American communications planning business Old gig Evp, group account director, Leo Burnett and Arc Worldwide What’s the…

March 2, 2014, 10:40 PM EST

Oscars Produce Strange Promoted Tweets [Updated] Oxygen's Kim Novak ad sticks out

When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department. The gala's red…

March 2, 2014, 9:06 PM EST

Social-Averse Apple Debuts Tumblr Campaign Launches surprise 15-second spots for iPhone 5C

Apple is known for eschewing popular social media platforms such as Facebook and Twitter. So it's interesting to see the company launch a Tumblr page this weekend, complete with four dedicated…

March 2, 2014, 5:24 PM EST

Foursquare Will Sit Out This Year's Big SXSW Party Chooses to focus on development after a high-profile five-year run

Foursquare has been a darling of South by Southwest Interactive since launching at the festival in 2009. That won't be the case next week when SXSW's 20th installment kicks off…

February 27, 2014, 4:04 PM EST

What McDonald's Is Doing on Snapchat [Infographic] Fast-food giant's tactics come to light as well as brand-related stats

The Snapchat marketing train just keeps picking up steam. Agencies and brands have been jumping aboard since late summer 2013, and this week, McDonald's took a seat next to Taco Bell in…

February 27, 2014, 11:34 AM EST

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