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Social

4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat

It's easier than ever to create video—and headaches

Social marketing has always seemed dangerous for brands, and that's simply because things can go badly in real time. We've all seen the #fails. And now enter two live-streaming video apps that…

Marketers Are Eager to Tap Into Snapchat's Treasure Trove of Millennials

Even if they have to go around the messaging app to do it

Brands salivating over Snapchat as an engaging influencer marketing tool are all too often put off by costly campaigns and inconclusive results. But given the messaging app is insanely popular…

Church of Scientology Buys Promoted Tweets to Battle HBO's 'Going Clear'

Claims interest at 'an all-time high'

An HBO documentary that's critical of the Church of Scientology—Going Clear: Scientology and the Prison of Belief—had Twitter buzzing last night. The terms "Going Clear" and "Scientology" were both national…

Model Gigi Hadid's Tips for Building Your Personal Brand Through Social Media [Video]

Behind the scenes at her Adweek cover shoot

There's a new wave of A-list models on the scene, and they're proving that there's a lot more to fashion success than just having a pretty face. Today's millennial models…

How Tecate Reached 93% of Its Hispanic Target Audience on Facebook

Stylish creative helped, but retargeting was huge

While some brands have touted Facebook's advertising capabilities in recent years, other marketers and researchers have criticized the social giant, so it can be difficult to figure out if paid…

5 Big Things Marketers Need to Know From Facebook's Developer Conference

Social giant unveils intriguing mobile and video innovations

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good…

Horror Film Lets You Have an Increasingly Intense Chat With the Main Character

Insidious 3 stunt via Kik shows how bots are evolving

In the new horror movie Insidious: Chapter 3, a girl stuck in bed is eager for contact with the outside world. She's even willing to chat with you right now.  Thanks…

Kal Penn Is Bringing Big Data to the Masses With New Nat Geo Show

The actor (and former politico) talks binge watching and Trivia Crack

Specs Who Kal Penn Age 37 Claim to fame Host and producer of National Geographic Channel's The Big Picture with Kal Penn (premieres March 30 at 9 p.m.); star of Battle Creek on CBS…

Victoria's Secret and Sephora Are Already Using Instagram's New App

Brands, consumers and first ladies waste little time using Layout

Instagram is providing a way to share photo collages with a companion app called Layout, which—even though it was just launched today—is already getting employed in interesting ways by brands…

Brands Are Already Hustling to Get in on March Madness

Georgia State's upset brought a bevy of Promoted Tweets

The drama of March Madness didn't take long to settle in. In dramatic upset victories today, the University of Alabama at Birmingham beat Iowa State, and Georgia State shocked Baylor. In…

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