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High Velocity Trend Processing With Sparks & Honey CEO Terry Young knows just how to squeeze the Twitter firehose

March 21, 2013, 1:35 PM EDT

Best March Madness Promoted Tweets So Far Nike, Capital One and Bing score, while Walmart air-balls

Say that Valparaiso upsets Michigan State or Harvard takes out heavily-favored New Mexico in today's first round of the NCAA Tournament. There's almost no question that #Valparaiso and #Harvard would…

March 21, 2013, 12:07 PM EDT

Klout for Business Is Only First Step to a Serious Marketing Platform Company could add social ad buying, customer data to product

Social marketing can be wasteful. Depending on how often someone checks their Facebook News Feed or Twitter stream, they might rarely see a brand’s message unless it was paid to…

March 20, 2013, 4:34 PM EDT

Even Millennials Worry About Their Online Past Their friends are spilling secrets

With social networking on the rise, people have quickly come to realize that keeping their private lives private is increasingly out of their hands. A survey by JWT found that…

March 19, 2013, 10:35 PM EDT

New Girl's Jake Johnson Is An 'Idiot With Technology' Oddly, he loves a pile of emails in the morning

Specs Who Jake Johnson Age 34 Accomplishments Stars as Nick Miller on Fox’s New Girl (Tuesdays at 9 p.m.); appears in the upcoming film Drinking Buddies with Olivia Wilde; UFC aficionado Base Los Angeles What’s…

March 19, 2013, 10:34 PM EDT

Pinterest Marketing Firm Pinfluencer Rebrands as Piqora Rolls out social merchandising product

In November Pinterest announced that it didn’t want companies incorporating its name or even the word “pin” into their identities. Around that time Sharad Verma, CEO of Pinterest marketing firm…

March 19, 2013, 5:00 AM EDT

The Co-founder of Bonnaroo Discusses His Best Program of 2012 Helping marketers tap entertainment

Bonnaroo is one of the biggest music festivals in the U.S. This year, Superfly Presents, the group behind the Tennessee bonanza and other events like San Francisco’s Outside Lands, bought…

March 18, 2013, 10:11 PM EDT

Having a PR Crisis? There’s Probably an App for That Automating social media

Industry players say automated crisis management software is the future of helping firms escape the circle of PR hell that is social media. And brands with numerous locations like H&R…

March 17, 2013, 11:07 PM EDT

PR Execs Are the New Stewards of Strategy Take it from Andy Polansky

Specs Who Andy Polansky Age 51 New gig CEO, Weber Shandwick Old gig President, Weber Shandwick (since 2004) How has your agency seating at the media and marketing table changed in the last year? Clearly, public…

March 17, 2013, 11:05 PM EDT

For Four Notable Startups, This Was SXSW Partnerships, parties, panels

A tall rocker dude with a passing resemblance to Dave Grohl ambles into the Austin Four Seasons, hardly standing out among the flannel-wearing, phone-staring digerati during the first week of…

March 17, 2013, 11:03 PM EDT

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