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Expedia Travels Back in Time to Recreate Your Best Throwback Thursday Photos One a week through August

Expedia and 180LA have done a nice job lately of thinking more broadly about the concept of travel, going beyond physical journeys into emotional, even spiritual ones. (Among its more…

July 24, 2014, 2:59 PM EDT

LinkedIn Buys Business Ad Tech Player for $175 Million Bizo has b-to-b chops

LinkedIn has purchased business-to-business digital advertising company Bizo for $175 million. San Francisco-based LinkedIn has been building its ad business while focusing on Sponsored Updates, its fastest-growing ad format that appears…

July 22, 2014, 5:51 PM EDT

Applebee’s Turns Its Instagram Over to Foodies for the Next Year In a bold UGC-only experiment

In case you haven’t been seeing enough pictures of food in your Instagram feed, expect to see a lot more of them for the next 12 months thanks to Applebee’s.…

July 22, 2014, 5:00 PM EDT

Pinterest Hires the Man Behind Axe Marketing at Unilever David Rubin will drive brand efforts

Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with…

July 22, 2014, 3:32 PM EDT

Hollister's Instagram Strategy Gives Hope to Social Retail Gains traction with music clips

While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer to garner a slot in our rankings. The…

July 18, 2014, 12:39 PM EDT

Dude, Guess What Inspired PuffPuffChat? Give you 3 hits ... uh, I mean hints

Necessity is the mother of invention and Redditor cherry_garcia found himself in need of someone to talk to while smoking weed. So, he invented PuffPuffChat, a social platform that randomly pairs users into…

July 18, 2014, 9:36 AM EDT

Johnson’s Baby Latches on to Royal Toddler's Birthday to Build Social Strategy Goes after snap-happy millennial moms on Instagram

New moms sometimes go overboard with taking and sharing photos of their kids on social media. But Johnson’s Baby is hoping to capitalize on that trend in launching an Instagram…

July 17, 2014, 5:33 PM EDT

John Varvatos Rakes in $2,000 in Instagram Charity Donations Ringo Starr wants to see your peace sign pictures

Since launching a social media contest on July 7, fashion brand John Varvatos and agency Yard raised $2,317 for the Ringo Starr Peace & Love Fund. The #PeaceRocks effort is…

July 17, 2014, 12:47 PM EDT

Why Walgreens Bets on New York to Test Digital 3 pilot programs indicate big plans

Over the past couple of years, Walgreens set up its 250 New York Duane Reade locations to test small digital programs to determine which should be rolled out nationally. Duane…

July 16, 2014, 12:52 PM EDT

How Tumblr Helped Hyundai Spread Its World Cup Message Paid and free tactics give a lift

For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners'…

July 16, 2014, 11:05 AM EDT

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