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Twitter's Revenue Growth Dwindles in Second Quarter

Livestreaming is seen as one bright area

Twitter reported better-than-expected financial results on Tuesday, beating Wall Street's earnings expectations while falling short on total revenue. According to its second-quarter earnings, Twitter's revenue totaled $602 million—a 20 percent increased…

Infographic: How Trump and Clinton Stack Up on Facebook and Twitter

4C's data suggests more people like GOP nominee

How seriously should we take social media sentiment when it comes to predicting who the next president of the United States will be? At first glance, it might seem that millions…

How eBay Crafts Its Social Ads to Target Both Geeky Guys and Fashionistas

It involves 16 different social platforms

Over the past few years, it's become increasingly hard for social marketers to pick which sites and platforms are worth their time and investment and which ones are passing fads…

Facebook Thinks Shoppers Will Use Their Phones More Than Ever This Holiday Season

Millennials are driving the trend

If last year's holiday shopping habits were any sign of things to come, marketers planning their holiday budgets might want to prepare for more mobile advertising and shopping than ever…

Twitter Will Livestream CBS News' Coverage of the Republican and Democratic Conventions

Advertising details are still being finalized

Twitter and CBS are planning to livestream the Republican and Democratic National Conventions later this month. The companies announced plans today to run "gavel-to-gavel" coverage of each party's four-day event. First…

Kik Is Launching a Way for Users to Share Chatbot Invites With Their Friends

Messaging app wants brands and games to go viral

Kik is launching a way for users to share chatbots with friends by allowing them to "invite" other users to try out various games, news organizations and brands on the…

Snapchat Just Revealed a New Feature Called 'Memories' That Saves Snaps

A collagelike function for its growing user base

Snapchat has been hinting for some time that it doesn't want to be known as an "ephemeral app" anymore, even taking a bit of umbrage with the notion lately. Now, the…

Here's Why Las Vegas Hired DJ Khaled to Launch Its Snapchat Channel

Underscores a big tourism trend from coast to coast

Las Vegas is hoping DJ Khaled proves to be the key to winning over millennials. For a day and a half, the King of Snapchat committed the cardinal sin of Sin City:…

Facebook Is Changing Its News Feed Algorithm to Focus Less on Publishers' Content

Will emphasize posts from family and friends

Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less…

A Study of TV-Related Tweets Finds Hate More Than Love Drives Viewership

Canvs looked at thousands of episodes

Love triumphs over hate except on television. According to a study of tweets related to hundreds of TV shows and thousands of episodes, social analytics TV company Canvs found that feelings…

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