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R&B Artist Trey Songz Has a Personal Social App for His Fans Multiplatinum singer and actor closes the celebrity gap

Specs Who Trey Songz Age 29 Accomplishments Multiplatinum R&B artist (his sixth studio album, Trigga, debuts July 1); founder of The Angel Network fan club app; actor Base Los Angeles What’s the first information you consume…

June 5, 2014, 10:16 PM EDT

Facebook Video Ad Tools Hold Promise for Targeted Views New features come on the heels of major agency deal

Facebook video spots are getting new interactive components meant to drive more views for brands. The announcement coincided neatly with the social network’s ad deal with Starcom MeidaVest Group last…

June 5, 2014, 4:09 PM EDT

Pinterest Adds Do-It-Yourself Advertising to Promoted Pins Brands test new tools

Pinterest is adding do-it-yourself advertising to its Promoted Pins program that's still in its very early days as brands buy ads on the site using the new self-serve tools. "We've added…

June 5, 2014, 10:00 AM EDT

Target Gets Twitter Heat From Gun Control Group Moms Demand Action jumps on provocative pics by 'Open Carry' org

Moms Demand Action for Gun Sense in America, a Michael Bloomberg-backed organization in favor of more gun control, is applying notable pressure on Target via Twitter this evening. The activist group is…

June 3, 2014, 10:47 PM EDT

Time for Brands to Build Their Own Social Sites Facebook, Twitter and Instagram shouldn't control your customer relationships

Social networks have grown rapidly and gained genuine market power in a world where social conversations have become the new global information currency. But there is no guarantee that social media…

June 3, 2014, 5:53 AM EDT

NASA's New Mission: Conquering Social Space With millions of followers on Facebook, Twitter and Instagram, the next target is Mars

Space, the final frontier … for marketers?  Illustration: Lincoln Agnew Mass media and space travel have always been entwined, the former promoting and propelling the latter since America’s epic push five decades…

June 1, 2014, 8:37 PM EDT

Quirky Is Telling the World Just How Unimportant Its CEO Is It's all about the inventors

At the moment, you may not know who or what Quirky is—but you will soon. Founded in 2009 by Ben Kaufman, Quirky is a company that helps bring people's inventions to…

May 30, 2014, 12:54 PM EDT

14 Digital Trends on Kleiner Perkins' Venture Capital Radar Mary Meeker on who shall inherit the Web

Snapchat and WhatsApp both account for 700 million photos shared daily. The average Google user is six times more valuable than the average Facebook user. Buzzfeed is big on Facebook…

May 28, 2014, 2:10 PM EDT

Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic Gets early access to new tech

Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal…

May 27, 2014, 5:54 PM EDT

Twitter, Omnicom Deal Combines Mobile Ad Forces Media agency commits $230 million, report says

Twitter and Omnicom struck an ad deal today, sources confirmed for Adweek. Omnicom Medial Group is set to spend up to $230 million marketing on the messaging platform over the…

May 27, 2014, 12:13 PM EDT

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