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10 World Leaders Who Rule on Twitter India's head of state, Modi, especially leverages social media

What do President Barack Obama, Pope Francis, India's Prime Minister Narendra Modi, Indonesia's Susilo Bambang Yudhoyono and Queen Rania of Jordan have in common? They are among the most powerful…

October 17, 2014, 6:30 AM EDT

Candy Maker Sweet on Vine, Instagram After Facebook Reach Drops 73% Red Vines has 'wake-up call'

Facebook's well-publicized squeeze on organic content has slashed Red Vines' organic reach 72.9 percent over the past year, and Sour Punch's reach is down 78.1 percent, the American Licorice Co. revealed…

October 16, 2014, 4:40 PM EDT

Chanel Got 1.8 Million Instagram Followers Virtually out of Nowhere After a few posts, the brand has competitors beat

After only one day of Instagram work, Chanel is already ahead of a good number of its high-end fashion competitors in terms of audience on the social channel. Chanel posted its…

October 14, 2014, 3:29 PM EDT

2014 Hot List Finalists: Digital Here are the finalists for the hottest digital brands

Hottest Digital Brand of the Year Amazon Apple GoPro Netflix Snapchat Vice Hottest Startup Imgur Snapchat Whisper Hottest Digital Obsession Netflix Reddit Twitch YouTube Hottest Digital Publication Jezebel TMZ Vice Hottest Sports Brand Deadspin ESPN Grantland Yahoo Sports Hottest Digital Marketer Dunkin’ Donuts Newcastle Brown Ale Oreo Starbucks Taco Bell Hottest in Native Advertising BuzzFeed Vice Vox The New York Times Hottest Gear, Gadgets and…

October 13, 2014, 12:48 PM EDT

How Marketers Are Mining Your Selfies for Data Chances are, without you knowing

Chances are when you post a selfie to Instagram or Flickr, you're not thinking about giving marketers valuable data. But The Wall Street Journal reports that's exactly what's happening as…

October 10, 2014, 12:41 PM EDT

Is Vine's Loop Counter Useful or 'Weird' Marketing Math? Critics say the new metric is out of whack

Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in…

October 9, 2014, 4:44 PM EDT

Iran Blocks 'Rich Kids of Tehran' Instagram Page Photos of wealthy youth deemed immoral

Update: The Rich Kids of Tehran Instagram has been shut down by the creators, who claim they did so because of "false publicity." #RichKidsOfTehran Instagram Page and Facebook has been shut…

October 9, 2014, 11:30 AM EDT

Is Instagram Becoming a TV Substitute Like YouTube? Its young users love social clips cut from the tube

For the past several weeks, Ellen's top-performing Instagram video has regularly blown other TV marketers out of the water when it comes to likes and shares. And in this edition of…

October 9, 2014, 7:31 AM EDT

The 5 Stages of Louis C.K.'s Amazing Twitter Rant on Evolution He quickly shows everything that is right and wrong with social media

Today's Louis C.K. rant about how life evolved in the solar system is exactly what Twitter does best, but also a reminder of the platform's flaws. If you weren’t there…

October 8, 2014, 6:36 PM EDT

Yik Yak Is Hot With the Cool Kids, and Now It's in Facebook's Crosshairs Anonymous, location-based app surges in popularity

Any attention is good attention, even if it's from Facebook looking to crush your fledgling startup. That's kind of how the founders of Yik Yak look at recent double-edged praise…

October 8, 2014, 4:42 PM EDT

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