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Brands Can Now Measure the Social Media Impact of Their Wendy Williams Show Integrations

4C bolsters Twentieth Television's upfront pitch

As TV syndicator Twentieth Television looks to line up new brand integrations during the upfront, it has partnered with data science player 4C to measure their social impact—and find new…

New Snapchat Ads From Mike's Hard Lemonade Imagine a Memorial Day BBQ Trapped in GIFs

These people need to be saved

If you are 21 years or older, on Snapchat and looking forward to Memorial Day weekend, Mike's Hard Lemonade has a story for you—about a group of friends barbecuing that become…

Facebook Is Shutting Down Its Desktop-Based Ad Retargeting Exchange

Social platform redirecting advertisers to mobile

Facebook is shutting down Facebook Exchange and moving advertisers to newer products in a coordinated effort to focus more heavily on the social network's mobile-first advertising products. Per Facebook's vp of…

Twitter Is Improving 4 Features to Make Tweeting Easier and More Efficient

Minor tweaks could make a big difference

Twitter is making a number of changes to how people tweet, adding several updates that users should welcome, especially to the most avid tweeters. In a blog post today, Twitter said…

Threesome Dating App 3nder Responds to Tinder's Lawsuit With a Smelly Campaign

Called #Tindersuckmysocks

Tinder is suing threesome dating app 3nder over the potential for marketplace confusion around their names. Though, 3nder isn't taking the news lying down while inviting others to join in.  On…

A Sexbot Hacked the Late David Carr's Twitter, Underscoring Our Digital Vulnerability After Death

The account was quickly restored

One of the truly new things born from the social media age involves "digital death." People who pass away leave behind Facebook, Twitter and Instagram accounts, and their friends and…

5 Takeaways for Marketers From the First Day of Google I/O

Virtual reality, virtual assistants and video messaging

Google kicked off its annual Google I/O conference today at an outdoor amphitheater in sunny California, showcasing for the first time major hardware and software debuts happening throughout the rest of the…

Wells Fargo Is Building a Twitter-Powered Conveyor Belt to Dole Out Tech Gifts for Grads

Tablets, smart watches and fitness trackers

To celebrate the annual time of year when students trade in their backpacks for the much heavier shackles of college debt, Wells Fargo is building a Twitter-powered conveyor belt to…

Facebook Is Expanding Its Video Ads With Publishers Like USA Today and Daily Mail

Instant Articles also gets video ads

In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites…

As Mashable Shifts Focus to Video, It Partners With Bravo, Telemundo and Facebook Live

New data dashboard will drive content creation

Mashable is planning to partner with Bravo, Telemundo and Facebook Live in an effort to build out both linear and digital video operations for its media and entertainment business. At its…

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