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Imgur Survey Finds Millennials Are Cool With Being Geeky

Culture poll shows why it's so hard to market to them

In 2004, a band called Say Hi To Your Mom came out with "Pop Music of the Future," which presciently describes the modern geek from the perspective of the ever-migrating…

Toyota Sponsors Tumblr and Yahoo's Livestream of This Weekend's Stagecoach Music Festival

Brand wants to reach millennials

It's only late April, but it's already looking like it may be the summer of livestreamed concerts. Just one week after T-Mobile sponsored YouTube's livestream of Coachella, Toyota is testing…

Infographic: How Women Want to Interact With Brands Online

Websites and social accounts still trump apps

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections…

Hunting for a Job? Use These 4 Tips to Screen Your Social Presence First

How to vet yourself before employers do

Unlike in Las Vegas, what happens on the internet doesn't always stay on the internet. So if you're on the lookout for a marketing or media job, take a moment to…

Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram

Ads could boost social engagement rates

Online rollover ads that let consumers move their mouse over a video promo to access more information about a brand have been a boon for publishers looking to make their…

Instagram's New Feature Hints at Its Video Marketing Potential for Brands

Coachella gives glimpse of future live event coverage

Instagram today unveiled a new feature that recommends videos in its Explore section based on a user's interests. Over the past year, the Facebook-owned app has slowly pumped more videos into news feeds…

Whisper's New Polling Feature Helps Brands Learn From Unusually Candid Millennials

App will also interact with its 30 million users

Whisper CEO Michael Heyward tweeted on Tuesday that his anonymous social network had exceeded 30 million monthly users, up 10 million from December. Users often reveal confessional or awkward things…

Will Facebook Messenger's Updated Platform Cause a Rise in Chatbots?

How brands can benefit from the change

Yesterday, Facebook unveiled a major update to its Messenger app, that allows developers to create chatbots for brands through its chatbot API. Facebook CEO Mark Zuckerberg's announcement has major implications for…

Kik Is Launching a Shop for Users to Interact With Chatbots From Brands

Vine, H&M and The Weather Channel among the first to try it

Kik has launched its own chatbot shop, further opening the floodgates to users who want to engage with messaging apps from brands and publishers arriving on the Canadian messaging platform. Starting…

Even in a Mobile World, Retailers Aren't Convinced Social Media Can Sell

Platforms like Facebook and Pinterest make up 1.5 percent of purchases

While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of backing away from Facebook, Twitter and…

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