Snapchat CEO Explains His App to Parents With a Ridiculously Low-Budget Video

Kids are all about photo messaging, he says

If you have no idea how Snapchat works, then this video might help. It comes straight from the CEO's mouth, even if it was done in a distinctly low-budget fashion. Snapchat's…

Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise

If not completely seeable, brands won't be charged

Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging media. Autoplay video has become…

Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

Winners show what works in social

The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral…

Here's Why Twitter's CEO Swap Could Be Just What Its Ad Business Needs

Adam Bain seen as likely candidate

The ad industry is looking for whatever clues it can get about the future of Twitter after CEO Dick Costolo handed temporary authority to co-founder Jack Dorsey today and the company begins its…

Twitter CEO Dick Costolo Is Out as Co-Founder Jack Dorsey Takes Over

Struggling leader steps down

Twitter CEO Dick Costolo stepped down today from his leadership post at one of the Web's top companies, where his leadership has been under scrutiny for months. In a dramatic…

Montel Williams Catches Big Flak After Tweeting That Civil Rights Activist Is 'No MLK'

Mocked for being a pitchman

Montel Williams, the talk-show host turned pitchman, stepped in it during the wee hours of the morning on Twitter. Just after 2 a.m. today, Williams tweeted at civil rights activist Deray…

Wendy's Joins the Pinterest Movement With These Cool Cinematic Pins

Fast food wants piece of future, too

Pinterest is all about the future. People pinning their digital desires—dream weddings, homes, vacations, wardrobes—give marketers a glimpse into their purchasing plans. Adweek responsive video player used on /video. …

American Pharoah Reps Are in Talks to Put the Triple Crown Winner on a Wheaties Box

It would make plenty of horse sense

Since American Pharoah won horse racing's first Triple Crown in 37 years on Saturday evening, branded merchandise sales have predictably been through the roof, and seemingly everyone wants a piece…

Why American Pharoah May Be the Most Brand-Friendly Horse Ever

Several deals already inked

The last time a horse won the Triple Crown—1978, when Affirmed did it—the sports marketing world was a very different place. In those days, the height of sophistication in sports-centric advertising…

Coke's New Twitter Ads Call Out Viewers by Name

Social promos get personal

Fifteen or so years ago, email marketers started following in the footsteps of their direct mail predecessors by including the recipient's name at the top of the message—and often in…