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Heineken Exec Says Facebook Now Rivals YouTube for Video Ads Newsfeed ads reached 35 million users in three days

Nine months after Facebook debuted auto-play video ads, one major brand utilizing them is willing to put the social media platform on par with YouTube when it comes to video…

December 5, 2014, 8:00 AM EST

Victoria's Secret Shows There's Something About Airplanes and Social Media 20 lingerie models don't hurt, either

KLM Royal Dutch's in-flight dance party a few years ago provided an early hint that airlines could soar with cool social media campaigns. Then in 2012, Air New Zealand's #airnzhobbit…

December 4, 2014, 1:44 PM EST

Upload a Photo on Social Media, and Toyota Will Donate 10 Car Seats for Kids The latest philanthropic social campaign

Toyota is turning mobile photo uploads on Twitter and Instagram into a philanthropic opportunity. For every photo that people post with the hashtag #BuckleUpForLife through Dec. 31, the brand will donate 10…

December 3, 2014, 2:28 PM EST

8 Informative #CyberMonday Tweets That Aren't Trying to Sell You Anything Here are the best non-commercial messages

Click on the #CyberMonday hashtag on Twitter if you want to see an avalanche of painfully salesy messages from retailers and affiliate marketers. Or simply check out the eight informative or…

December 1, 2014, 3:12 PM EST

Here's a Look at Instagram's First Beer Ads From Stella Artois Anheuser-Busch brand markets to millennials

Stella Artois is turning to Instagram during its holiday marketing kick, hoping to appeal to millennial beer drinkers. The Anheuser-Busch brand is the first beer maker to buy ads on…

December 1, 2014, 12:07 PM EST

The 4 Major Digital Ad Formats Face Off Plus a look at the best and worst verticals for each

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings. Not…

November 30, 2014, 11:36 PM EST

Jam3 Turns Crazy Marketer Ideas Into Digital Reality Uses cutting-edge technology to help consumers tell brand stories

Specs Who (l. to r.) Mark McQuillan, co-founder and technical director; co-founders and creative directors Adrian Belina and Pablo Vio What Digital design and development Where Toronto When Publicis and Orange came up with…

November 30, 2014, 11:00 PM EST

Here's Why Beyoncé Is Just Better at Instagram Than Taylor Swift And this 8-bit Mickey Mouse rules

Beyoncé showed the world how she kicks it in her downtime with the biggest Instagram post of the week. The 15-second clip represents why she is who she is, perhaps the…

November 28, 2014, 7:00 AM EST

These Weed Snobs Show Why Pot Can Be Just as Snooty as Wine Weedmaps markets itself via parody videos

Weedmaps, a Yelp-like service focused on pot, wants to show that marijuana can be just as sophisticated as alcohol. But it's hard for a company named Weedmaps to buy ad…

November 26, 2014, 8:00 AM EST

Twitter Now Lets Brands Tweet Deals to Users With a New Offer Button Discounts in time for holidays

Twitter is rolling out a new feature that allow brands to tweet deals, which users can claim online and redeem in stores. Twitter Offers is the messaging network’s second step…

November 25, 2014, 12:24 PM EST

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