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Esurance Hands Out That $1.5 Million, Releases Mind-Boggling Stats From Twitter Stunt 200K entries in first minute

Despite not actually airing a commercial during the Super Bowl on Sunday, Esurance had an extraordinarily successful night, thanks to its #EsuranceSave30 sweepstakes on Twitter. The company snagged the first ad…

February 6, 2014, 4:01 PM EST

Progressive's Flo Makes a Facebook 'Look Back' Video, and It's Filled With Unicorns Seems she's a bit obsessed

Progressive spokeswoman Flo sat out the Super Bowl—"We're not trying to make the noise even noisier," the company's CMO, Jeff Charney, said late last week—but she's all over the whole…

February 6, 2014, 1:47 PM EST

Agency Recruiting Creatives on Snapchat by Asking for 10-Second Pitches Better be brief

You are a digital idea ninja, innovating where branding meets emerging technologies. That is to say, you are an aspiring ad creative who likes shooting videos of yourself with your…

January 27, 2014, 11:57 AM EST

Arby's Slayed the Grammys With This Tweet About Pharrell Williams' Hat Chain cooks up a chart-topper

If there was one big winner at last night's Grammy Awards that was even more surprising than Daft Punk getting Album of the Year, it was Arby's scoring the tweet…

January 27, 2014, 9:27 AM EST

Man Develops Sweet, Hilarious Friendship With Applebee's Facebook Page Chip Zdarsky gets sucked in

The Applebee's in Barrie, Ontario, has a Facebook strategy that's familiar for chain restaurants. It posts a lot of images of food and asks the blandest questions imaginable of its…

January 9, 2014, 11:21 AM EST

See Denny's Devilish Tweet to Auburn Fans After the BCS Title Game A loser's road map

Raise a giant Cherry Coke and toast Denny's for this great tweet after the BCS title game—offering distraught Auburn fans a road map for where they can comfort-eat their miseries…

January 7, 2014, 4:42 PM EST

Studio Prints a Single Tweet in Full-Page New York Times Ad for Inside Llewyn Davis But not the whole tweet

The media revolution has come full circle. To promote Inside Llewyn Davis as Hollywood awards season ramps up, CBS Films paid The New York Times a lot of money to run…

January 6, 2014, 12:15 PM EST

Leave It to Ben & Jerry's to Write the Best Tweet About Colorado's New Marijuana Law Who's craving a pint?

On Jan. 1, Colorado became the first state to allow the sale of recreational marijuana to anyone 21 or older. Sales have become so successful that stores are unable to…

January 6, 2014, 10:59 AM EST

Short Film Tells a Teenager's Story Through His Computer Screen Shots Noah's virtual hell

What we've got in Noah, a 17-minute film that debuted at the Toronto International Film Festival this fall, is a riveting take on our failure to communicate despite Facebook, Skype…

December 23, 2013, 1:50 PM EST

Budweiser's Tweet-Powered Knitting Bot Makes Holiday Sweaters for Designated Drivers But are they ugly enough?

Bad news for grinches who still hate ugly holiday sweaters despite their newfound ironic popularity: Budweiser U.K. is adding some charm to the practice of capitalizing on them. The beer brand…

December 6, 2013, 1:26 PM EST

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