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Predictive Data Boosts Social Messaging by 91% Helps media and entertainment brands the most

Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found…

August 19, 2014, 11:27 AM EDT

Newcastle Asks for Fan Photos, Which It Promises to Photoshop Poorly Into Terrible Ads Brewer proudly does its own 'lazy branded content'

On Monday, we posted Miller Lite's new national TV spot, featuring a handful of fan photos selected from some 180,000 gathered through the immensely successful #ItsMillerTime hashtag campaign. Now, with impeccable…

August 19, 2014, 10:54 AM EDT

Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages 'Never seen that kind of number'

Funny or Die found a new way to boost video views. All it takes is a little Kik—help from the messaging apps' new Promoted Chats product. The digital comedy crew…

August 18, 2014, 4:39 PM EDT

National Geographic Ranked No. 1 in Social Media Among Publishers Visual storytelling boosts brand

National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most…

August 18, 2014, 12:13 PM EDT

General Electric Imagines What Technology Will Look Like in 2064 Anniversary of NYT piece advances digital campaign

In 1964, author and scientist Isaac Asimov wrote an article for The New York Times predicting what technology would look like in 2014 after visiting General Electric’s pavilion at the…

August 18, 2014, 10:45 AM EDT

Burger King Is Getting 380 Tweets Every Minute for Chicken Fries Underscores how 'bring back' strategy is all about social

If you've ever wondered why Burger King, McDonald's and KFC consistently "bring back" shelved menu items (respectively, Chicken Fries, McRib/Shamrock Shake, the Double Down "sandwich") for a limited time, the…

August 15, 2014, 4:52 PM EDT

Hackers Are Tweaking Tinder To Up Their Date Chances Users are altering the dating app's functionality to get eyeballs

Savvy techies are finding a way to cheat Tinder to up their chances at finding true love.  As reported on ValleyWag, a growing number of hackers are finding ways to infiltrate…

August 15, 2014, 10:19 AM EDT

American Express’ ‘Favorited’ Tweets Triple With Artist-Created Posts Instagram 'likes' are also up

American Express has long made art a central part of its marketing. The financial giant worked with photographer Annie Leibovitz in 1987 to photograph celebrity cardmembers, including Ellen DeGeneres. And…

August 15, 2014, 10:12 AM EDT

Survey: Only 1% of Moms Will Use Twitter for Back-to-School Shopping Social media plays small role in purchase decisions

Marketers banking on Twitter to target moms with back-to-school offers this year may be throwing away their advertising budgets, according to a new study from PunchTab. Twitter chatter isn't moving the…

August 14, 2014, 1:40 PM EDT

This 4A’s Group Uses Its Talents to Solve Real-World Problems They’re ADvocates for change

Specs Who Founders Monisha Tripathi (bottom row, far left), Lauren Johnson (middle row, third from right), Jessica Merrell (top row, far left) and Jenny Hoffman (middle row, fourth from right), surrounded…

August 13, 2014, 8:55 PM EDT

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