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Why GoPro's Instagram Strategy Should Catch Apple's Eye And 3 other findings from this week's social video rankings

The Adweek/Shareablee weekly chart for top branded Instagram videos is in—scroll down to see the full chart—and here are the top four things we learned from Oct. 27 through Nov.…

November 5, 2014, 3:08 PM EST

Should Target Put 'Alex' in an Actual Ad Campaign? Such a move could either be brilliant or turn dark, experts say

Should Target put "Alex"—the Frisco, Texas, kid getting a lot of Twitter love because of his Bieberish mug and the pure randomness of the Internet—in an actual ad campaign? "Why not?"…

November 3, 2014, 6:42 PM EST

Let's Hack Problems at Conferences, Not Just Talk About Them Turning event goers into doers

I've been to my share of conferences and events this year, including SXSWi, TEDx, Massachusetts Creative Economy Summit, Massachusetts Conference for Women, Design Museum, Smarty Network, General Assembly and most…

November 2, 2014, 11:02 PM EST

Luxury Brands Are Still Casting a Leery Eye Toward Social Media Apple, Rolex and Monocle love their exclusive appeal, but to what end?

While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as an opportunity to reach the masses, luxury brands stayed mostly out of…

November 2, 2014, 11:01 PM EST

Here Is the Video of Jerome Jarre's In-Flight Antics That Almost Got Him Arrested Turns out you can't wear a Speedo on a plane

Jerome Jarre posted video of his in-flight Speedo fiasco on YouTube today showing why he was detained in Miami after a flight this week. Jarre, who became "social media famous"…

October 30, 2014, 6:55 PM EDT

NatGeo's Instagram Video Shows Us Why Sherpas Climb Mount Everest Check out this week's top 10 branded spots

National Geographic has been doing fantastic work on Instagram for months, but its recent social video can show marketers of all stripes just how to tease a larger effort. The publisher…

October 30, 2014, 11:08 AM EDT

Instagram's Video Ads Are Finally Live, and Here Are 4 From Major Brands Disney, Activision and Banana Republic among early buyers

After six months of testing, Instagram's video ads are officially here. Instagram, owned by Facebook, has deals to show 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW. The…

October 30, 2014, 3:00 AM EDT

Did Vine Star Jerome Jarre Just Walk Out on $1 Million Ad Deal? Tells world he's done selling out

It's like Michael Jordan retiring before ever actually signing with the Bulls. Jerome Jarre, a huge social video star, can't take it anymore and is leaving the ad game, just…

October 28, 2014, 11:27 AM EDT

Twitter's Shares Drop, Indicating 284 Million Users Just Aren't Enough Q3 growth disappoints

Twitter shares dropped about 10 percent after the company revealed its third quarter financial performance, with user growth slower than expected while ad sales rose. San Francisco-based Twitter accrued 284 million…

October 27, 2014, 5:53 PM EDT

Looking for a Holiday Retail Gig? Check Twitter This Year Shops recruit seasonal help via social

As part of an unorthodox new recruiting strategy, retailers are tapping their social media followers for temporary employees as the holiday season approaches. According to The Wall Street Journal, companies have…

October 27, 2014, 2:54 PM EDT

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