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How Does Kiehl's Launch a New Product? By Sending It to Space, Of Course New campaign looks for social liftoff

Kiehl’s new face moisturizer is more like space moisturizer. The high-end cosmetics brand launched a rudimentary spacecraft with its product on board so it could promote a new line of…

June 11, 2014, 6:30 AM EDT

Pretty Little Liars and Audi Test Real-Time Snapchat Content And PLL gets sixth and seventh seasons

Fans of Pretty Little Liars should be stoked right about now: Hours ago, the ABC Family show got renewed for a sixth and seventh season, and the Season 5 premiere…

June 10, 2014, 7:41 PM EDT

Newcastle Reveals the Secrets of Facebook Advertising Plans Fourth of July brand blitz

If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective. The Heineken-owned beer brand only advertises…

June 10, 2014, 5:50 PM EDT

Instagram Brings Ads to U.K., Canada and Australia Global expansion of nascent biz

Instagram ads are going international. The company announced today that it would start delivering ads to users outside the United States. Canada, the United Kingdom and Australia are the first…

June 9, 2014, 3:01 PM EDT

Hyundai’s Times Square Billboard Goes Digital for World Cup Build Up Campaign powered by Tumblr

Tumblr will be making a big splash in New York's Times Square, taking over Hyundai’s massive billboard today as part of its ambitious World Cup sponsorship campaign. It’s the first…

June 9, 2014, 1:41 PM EDT

Which World Cup Sponsors Are Resonating With Fans? Omnicom breaks down the social love

As the World Cup quickly approaches, brands are pouring millions into showing the world that they love and understand soccer that much more than their competitors. But are fans listening,…

June 9, 2014, 8:25 AM EDT

Why Pay for Creative When Selfies Will Do? Coke plants the flag

Long considered a staple in building consumer trust, social and mobile user-generated campaigns are now putting creative twists on offline marketing tactics that seek to win over fickle millennials. One such…

June 8, 2014, 8:14 PM EDT

R&B Artist Trey Songz Has a Personal Social App for His Fans Multiplatinum singer and actor closes the celebrity gap

Specs Who Trey Songz Age 29 Accomplishments Multiplatinum R&B artist (his sixth studio album, Trigga, debuts July 1); founder of The Angel Network fan club app; actor Base Los Angeles What’s the first information you consume…

June 5, 2014, 10:16 PM EDT

Facebook Video Ad Tools Hold Promise for Targeted Views New features come on the heels of major agency deal

Facebook video spots are getting new interactive components meant to drive more views for brands. The announcement coincided neatly with the social network’s ad deal with Starcom MeidaVest Group last…

June 5, 2014, 4:09 PM EDT

Pinterest Adds Do-It-Yourself Advertising to Promoted Pins Brands test new tools

Pinterest is adding do-it-yourself advertising to its Promoted Pins program that's still in its very early days as brands buy ads on the site using the new self-serve tools. "We've added…

June 5, 2014, 10:00 AM EDT

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