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Lady Gaga Won the Oscars on Twitter

Sound of Music performance was the most tweeted moment

Lady Gaga's medley of songs from The Sound of Music during the Oscars didn't only amaze audiences, it ignited Twitter chatter. According to data from Twitter, the singer's performance was…

Big Brands' Dedication to Instagram Video Pays Off With Follower Lifts

Nike and Victoria's Secret are killing it

The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: Starbucks, Victoria's Secret, Nike, GoPro and the National Basketball Association. Those names also appear in…

Vanity Fair Courts Oscar Bloggers With a Twitter Vending Machine and Pop-Up Newsroom

Making awards season more social

Besides the Academy Awards, probably the most notable Oscars event is the Vanity Fair after-party. And now the magazine is becoming known for a before-party of sorts—a week-long series of…

Why Google Should Fear Facebook's New Product Ads

Social network's targeting threatens retail search dominance

Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social…

Essential Tips for Turning Employees Into Social Media Ambassadors

Hootsuite's HR guru says it's time to rewrite corporate policies

While you might not need an expert to tell you your staff is spending time on Facebook and Twitter, Ambrosia Humphrey, vp of talent at Hootsuite, says too many companies…

The New York GOP's Bill de Blasio Tweet May Be the Weirdest '50 Shades' Reference Yet

What are these people thinking?

Add the New York State Republican Party to the growing list of people who have created strange marketing efforts around Fifty Shades of Grey, the R-rated sexual thriller and blockbuster…

JCPenney's 4 Cent Video Ads on Twitter Could Threaten YouTube's Longtime Dominance

Retailer shows how social is changing

JCPenney says Twitter was behind its most successful social program—not Facebook or YouTube—and credited the platform's new video creation and viewing capabilities. The retailer only paid 4 cents for every…

Facebook Launches Dynamic Product Ads for Data-Minded Retailers

Merchants like Target can upload catalogs and then zero in on consumers

Facebook is giving Target and other retailers a new way to market to its 1.4 billion users. It's called product ads—yet another ad format that Facebook says sets it apart…

How Hot Tub Time Machine 2 Built Buzz on Campuses (and Almost Broke a World Record)

Paramount partnered with team behind Uproxx, BroBible

To get college students pumped for Hot Tub Time Machine 2, Paramount and digital agency Woven decided the best way to highlight the movie's ludicrous premise was to bring it…

Sour Patch Kids Taps Fan Fiction Writers to Woo Teens on Valentine's Day

The new social media influencers?

When you think of influencer marketing, Vine, Instagram and YouTube personalities probably come to mind. But the folks at Sour Patch Kids think they've found a new, creative group to…

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