Technology
:Social
Twitter is a brilliant place for brands to connect with consumers. It's also a brilliant place—unparalleled, perhaps—for brands to absolutely humiliate themselves with idiotic posts. The infographic below collects 16…
As thousands of consumers changed their Facebook profile pictures to equals signs Tuesday in support of marriage equality—a topic the Supreme Court is considering this week—two vodka brands led the…
Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX). For as much praise as the…
I'm sure some folks will enjoy Cossette's Instagram campaign promoting the Toronto Silent Film Festival, but I think it works better in theory than in practice. The flipbook-style fusion of…
NBCUniversal last month broke with the Digital Content NewFront posse of upfront presenters (taking its place: CBS Interactive). Now the company is planning a stand-alone, non-NewFront event it has dubbed “Digital.Amplified.” The…
We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big…
Say that Valparaiso upsets Michigan State or Harvard takes out heavily-favored New Mexico in today's first round of the NCAA Tournament. There's almost no question that #Valparaiso and #Harvard would…
Social marketing can be wasteful. Depending on how often someone checks their Facebook News Feed or Twitter stream, they might rarely see a brand’s message unless it was paid to…
With social networking on the rise, people have quickly come to realize that keeping their private lives private is increasingly out of their hands. A survey by JWT found that…
