Social | Adweek Social | Adweek
Advertisement

Technology

:

Social

How 9 New York Fashion Week Sponsors Fared on Social This Year Twitter mentions shot up a staggering 1,113% for one

Samsung and Mercedes-Benz were among some of the brands getting the biggest social buzz at this year’s New York Fashion Week, which wrapped up yesterday, according to exclusive data obtained…

September 12, 2014, 4:37 PM EDT

The 10 Hottest Branded Instagram Videos of the Week Benefit Cosmetics sexily focuses on bottoms to get to the top

Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's…

September 12, 2014, 2:10 PM EDT

Digital Media Site for Animal Lovers Raises $4.68 Million Discovery Digital backs The Dodo

The Dodo, a new digital media site with a focus on animals, has raised $4.68 million with backing from Discovery Digital. Initial investors SoftBank Capital, Greycroft Partners, RRE Ventures and…

September 11, 2014, 6:28 PM EDT

If You Block an Ad, Facebook Now Wants to Know Why Says feedback improves News Feed

Facebook wants to know why users decide to block certain sponsored posts in an effort to serve more relevant ads in the News Feed. The social network has always let…

September 11, 2014, 3:59 PM EDT

Snapchat Settles With Ousted Early Partner Reggie Brown Company quietly settles under confidential terms

Snapchat chief executive officer Evan Spiegel and CTO Bobby Murphy have reached an undisclosed settlement with bounced early partner Reggie Brown, the company has announced in a statement. In a stealthy…

September 10, 2014, 12:46 PM EDT

You Get Half Off Products If You Can Screenshot Them in Retailer's Fast-Moving Instagram Videos Ingenious social game

Here's a clever little social game—involving just Instagram video and your phone's screenshot function—from ad agency Forsman & Bodenfors for a Swedish department store. The retailer, Åhléns, posted three stop-motion Instagram…

September 9, 2014, 2:32 PM EDT

How Nissan Beat Everyone With a Royal Baby Tweet in Just Seven Minutes It's worth listening to rumors

It was about as real-time as marketing gets. A mere seven minutes after the royal family's announcement Monday that the Duke and Duchess of Cambridge are expecting again, Nissan U.K.…

September 9, 2014, 11:21 AM EDT

Innovative Sports and Entertainment Apps Are a Challenge for Event Marketers The live experience has to be just as engaging

We are in the midst of a transformational shift in how fans consume and attend live events. Innovations that provide better interactive experiences outside of venues are clearly outpacing those…

September 8, 2014, 9:37 PM EDT

Top 10 Instagram Videos: Donatella Versace Stays Cool During Ice Bucket Challenge Fashionably late but still popular

Although the Ice Bucket Challenge has died down, Donatella Versace's Instagram clip of the fashionista taking the plunge was one of the most watched videos this past week. The platinum blonde…

September 5, 2014, 2:34 PM EDT

Clorox Enters Brand Fray at Fashion Week Sets up a digitally-connected booth to tout new bleach

New York Fashion Week is in full swing but among the hoards of glitzy brands showing off new lines for fall, you may be surprised to find Clorox. The brand is…

September 5, 2014, 1:53 PM EDT

Advertisement