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Inside Whole Foods' Store of the Future Tackles sustainability with digital displays

Just one week after launching its first national branding campaign, Whole Foods is promoting its sustainability cred in stores. The upscale grocer—with the help of SapientNitro's Second Story—has loaded up its…

October 27, 2014, 12:01 AM EDT

Facebook Departs From Real-Name Policy to Allow Privacy in Rooms New app reminiscent of old Web

Facebook’s new app Rooms is a nod to the desire for anonymity online and represents a throwback to the old-school Internet. Facebook launched its anticipated privacy-centric app this week to…

October 24, 2014, 2:45 PM EDT

IHeartRadio's Vending Machine Turns Instagram Photos Into Swag Targets college students' nostalgia for hometown radio

IHeartRadio is touring the country with a T-shirt vending machine that accepts Instagram photos as payment. The marketing effort has racked up 5.7 million impressions—likes, shares, views—in the first week…

October 24, 2014, 2:01 PM EDT

Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice 'Back that stack up'

Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults…

October 23, 2014, 4:06 PM EDT

NBA Player Sleds Down From Great Wall of China on Instagram This is one way to win at social video

If you ever go to the Great Wall of China and enjoy either rollercoasters or bobsledding, the Sacramento Kings' Ryan Hollins has a pro travel tip: take the luge down…

October 23, 2014, 11:21 AM EDT

10 Big-Spending Advertisers That Prove Tumblr Could Make $100M in 2015 A marketing guide with BMW, Gatorade, Aeropostale

On Tuesday, Yahoo chief Marissa Mayer told investors that Tumblr would likely make more than $100 million in 2015. In our series this week, we learned that the social platform's…

October 22, 2014, 11:55 AM EDT

16 Months After Acquisition, Yahoo Hasn't Made Tumblr Uncool Exec says his team has been able to 'maintain our independence'

There's a large portrait of wild horses in the elevator lobby at 35 East 21st St., Tumblr's home in New York. And 16 months after Yahoo CEO Marissa Mayer frankly…

October 20, 2014, 6:15 AM EDT

New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs But will organic reach issues force more spend?

Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be…

October 20, 2014, 12:01 AM EDT

Snapchat Says Ads Are Coming This Weekend: 'We Need the Money' Reveals new details of its business plans

Snapchat—ready to actually bring in revenue—will start showing ads this weekend, and the messaging app gave a better understanding of how marketing will arrive in users' inboxes with a blog…

October 17, 2014, 4:46 PM EDT

Justin Bieber Makes Lame Italian Food Joke and Instagram Eats It Up Pop star is among the top social video brands

If you needed more proof that it's Justin Bieber's world and we are all just living in it, consider his latest social media triumph. So he's walking in a beautiful Italian…

October 17, 2014, 4:12 PM EDT

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