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Publisher Reach on Facebook Is Down 42%

The 'pretty notable drop' happened over the past 5 months

Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an…

Pinterest's Real-World Pins Let In-Store Shoppers Save Real Items to Virtual Boards

DM9DDB tests the app in Brazil's biggest furniture store

It's a real pin that looks like a virtual pin that looks like a real pin. In a bit of reverse engineered skeuomorphism, Pinterest has taken its virtual "Pin" button, which…

Twitter Is Testing Carousel Ads for Video and Photo Tweets

Allows multiple multimedia tweets in a single swipable ad unit

Twitter's new Carousel ads Sources: Twitter, Getty Images Twitter is launching a new ad unit that allows brands to combine multiple tweets in a single ad unit. The product, called Promoted Tweet…

Snapchat Has Reportedly Surpassed Twitter in Daily Users by Reaching 150 Million

It only took four years

It's taken four years for Snapchat to become a bigger part of people's daily lives than Twitter, which has been around for a decade, according to a report this morning.  Citing…

This Digital Privacy Company Is Using Twitter Ads to Stalk People Who Have Guns or STDs

PrivatizeMe uses targeting to fight retargeting

Nobody likes to be tracked on the Internet, but certain people especially don't like to be tracked—and a digital privacy firm is trying to take advantage of that. PrivatizeMe—a service that…

Report: Viacom Ad Sales Chief Jeff Lucas Is Headed to Snapchat

His departure would throw Viacom's upfront into disarray

Viacom's situation—in which its founder, CEO and board of directors are all engaged in a bitter legal battle over the company's future—just might have gone from bad to worse. Just a…

Instagram Is Now Giving Small Businesses a Dashboard Full of Data About Their Posts

Free tools could serve as gateway to paid ads

For years, small and medium-size businesses have had as little insight about their Instagram posts as the average user. But soon, they'll be able to see how photos and videos…

Brands Can Now Measure the Social Media Impact of Their Wendy Williams Show Integrations

4C bolsters Twentieth Television's upfront pitch

As TV syndicator Twentieth Television looks to line up new brand integrations during the upfront, it has partnered with data science player 4C to measure their social impact—and find new…

New Snapchat Ads From Mike's Hard Lemonade Imagine a Memorial Day BBQ Trapped in GIFs

These people need to be saved

If you are 21 years or older, on Snapchat and looking forward to Memorial Day weekend, Mike's Hard Lemonade has a story for you—about a group of friends barbecuing that become…

Facebook Is Shutting Down Its Desktop-Based Ad Retargeting Exchange

Social platform redirecting advertisers to mobile

Facebook is shutting down Facebook Exchange and moving advertisers to newer products in a coordinated effort to focus more heavily on the social network's mobile-first advertising products. Per Facebook's vp of…

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