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12 Tweets That Sum Up the Baltimore Orioles' Game Without Spectators

Twitter messages range from sarcastic to serious

It's been a troubling week in Baltimore where riots erupted after the funeral of Freddie Gray, an African-American man who suffered spinal injuries while in police custody and died April…

Twitter Hatches a Google Deal Amid Disappointing Earnings

Brands can now buy ads seamlessly from both digital companies

On the same day it released disappointing first-quarter earnings and watched its stock tumble 18 percent, Twitter announced a new deal with Google that it hopes will lift the business.…

As #Scotus Trends, LGBT Group Innovates on Twitter and Enlists Snapchat Stars

Effort likely foreshadows 2016 presidential marketing

The Human Rights Campaign today became the first political brand to use Twitter's "Buy Now" button, which debuted in September. And the group—which advocates for LGBT rights—teamed up with two…

Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads

New programs make promoting pins easier

Pinterest is making advertising more accessible with new software for ad-tech companies and their brands. Today, the social bulletin-board site revealed that it built its first ads API for tech…

Snapchat Persuades Brands to Go Vertical With Their Video

Mobile phones change the way we watch

Snapchat is asking digital video advertisers if they are straight shooters. The popular messaging app is encouraging marketers and media companies to shoot ads vertically, a clear departure from the common…

10% of Small, Local Businesses Have Purchased Twitter Ads

And half of those using the social platform buy Promoted Tweets

Twitter launched automated ad buying for small- to medium-size businesses (SMBs) in Indonesia earlier this week after rolling out the service in other countries in recent months. But it's been three whole years…

How Facebook's New Video Partners Like Vox and Vice Will Grab Attention for Brands

Building targeted campaigns with the social network's data

Facebook is using science to deliver branded videos produced by some of the top creators in digital media. Today, the social network formally introduced Anthology, which joins advertisers with digital media…

Facebook Tweaks Cause Concern Among Marketers, but Not Necessarily Panic

News feed algorithm changes have publishers on their toes

Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by users' friends than from publishers. For instance, news articles with…

Groupon Employees Read Their Favorite Sexual Comments About the Nonsexual Banana Bunker

Follow-up to famous Facebook thread

For Groupon, it's the Bunker that keeps on bunking (but not bonking). The Banana Bunker, that famously suggestive-looking banana holder, is back "by popular demand" on the Groupon site this week.…

Trolli Hopes to Win Over Teens With Quirky, Offbeat Spots and a Big Boost Online

'A little bit of WTF factor' can't hurt either

Candy brands are known for some truly bizarre advertising. Skittles' Super Bowl spot featured a small town where people had enormous biceps from arm wrestling for the lemon ones. Sour Patch…

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