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Sour Patch Kids Taps Fan Fiction Writers to Woo Teens on Valentine's Day The new social media influencers?

When you think of influencer marketing, Vine, Instagram and YouTube personalities probably come to mind. But the folks at Sour Patch Kids think they've found a new, creative group to…

February 13, 2015, 6:30 AM EST

Taylor Swift's Cat Reenacted a Super Bowl Interception and Blew Up Instagram This kitty clip is clutch

Pop Warner coaches constantly drill the words "two hands" into the ears of their wide receivers, hoping to train grade-schoolers to properly catch a football. Sometimes the youngsters get the…

February 12, 2015, 4:36 PM EST

Did the Grammy Awards Give Nominees a Social Media Bump? Results for Record of the Year candidates suggest not

Most people would assume getting nominated for a Grammy would not only propel your career, but also get people talking about you online in a serious fashion. To take a look…

February 11, 2015, 6:52 PM EST

Big Brands Got 105% More Twitter Engagement During Q4 Consumers are 'becoming more comfortable' with them on social

Big brands are evidently getting much better at Twitter. The social analytics player Simply Measured today said total engagement for marketers jumped 105 percent year over year in the fourth quarter.…

February 10, 2015, 5:02 PM EST

Facebook Brings New Partners Into Its Ad Network of the Future Publicis, Mediaocean and Merkle join Atlas

Facebook is opening its ad tech to more agencies and brands after making a round of new deals with big holding companies and advertising software firms. Publicis and its tech arm,…

February 10, 2015, 12:55 PM EST

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users Subtly animated cinemagraphs are practically hypnotic

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your…

February 10, 2015, 12:00 AM EST

Beck's Popularity on Spotify Is Up 524% After Grammy Win and Kanye Kerfuffle Surprise choice for Album of the Year definitely got attention

If you're worried Kanye West may have stolen the limelight at last night's Grammy Awards, don't feel too bad for Album of the Year winner Beck. The multitalented troubadour's music…

February 9, 2015, 5:44 PM EST

Twitter Now Has 288 Million Users, But Its Growth Rate Is Under Scrutiny Investors and brands want the social player to scale faster

OK, don't freak out. Twitter's growth appears to be slowing, according to a quarterly earnings call today, but the social network says it's actually gained nearly twice as many users…

February 5, 2015, 5:22 PM EST

Should Instagram Let Brands Target Users Based on Location? Foot Locker's video suggests untapped potential

The top Instagram video among retailers last week was by Foot Locker, which has picked up nearly 28,000 likes and comments since Jan. 29 with a post for its Penn…

February 5, 2015, 4:22 PM EST

Inside the Effort to Brand Tom Brady Funny memes, childhood photos and his own personal logo

You may have noticed this past NFL season that Gisele Bündchen has been busy sharing her family's New England Patriots pride on Instagram, or that husband Tom Brady has been…

February 5, 2015, 12:47 PM EST

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