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Top 10 Instagram Videos: Donatella Versace Stays Cool During Ice Bucket Challenge Fashionably late but still popular

Although the Ice Bucket Challenge has died down, Donatella Versace's Instagram clip of the fashionista taking the plunge was one of the most watched videos this past week. The platinum blonde…

September 5, 2014, 2:34 PM EDT

Clorox Enters Brand Fray at Fashion Week Sets up a digitally-connected booth to tout new bleach

New York Fashion Week is in full swing but among the hoards of glitzy brands showing off new lines for fall, you may be surprised to find Clorox. The brand is…

September 5, 2014, 1:53 PM EDT

Madden Game Uses Google to Create Gif Ads in Real Time Ads will mimic action on the field

EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly…

September 4, 2014, 2:35 PM EDT

State Department Trolls ISIS With Horrifically Violent Anti-Recruitment Video Part of ongoing 'Think again' effort

The U.S. Department of State has come up with a novel way to deal with the Internet-savvy recruitment strategy undertaken by the terrorist group Islamic State (ISIS). Troll them on YouTube. In…

September 4, 2014, 1:28 PM EDT

Snuggle Doubles Down on Social Media Bringing a 30-year-old mascot into the digital age

Snuggle aims to bring its long-time Snuggle Bear mascot into the digital age with the help of social media. The brand has launched a campaign on Facebook, Twitter, YouTube and Instagram…

September 3, 2014, 5:11 PM EDT

How the Girl Scouts Do Real-Time Social Marketing Pop culture events widen social graph

Long gone are the days when the Girl Scouts relied on word of mouth and door-to-door cookie selling to build brand buzz. Now, the organization enlists Facebook, Twitter, YouTube and…

September 3, 2014, 1:41 PM EDT

Vice’s Director of Global Marketing Jonathan Hunt Heads to Vox Will help company expand

Jonathan Hunt, who led Vice's global marketing efforts, is leaving his post to help Vox Media expand as its global vp for marketing and partnerships. Hunt asserted that he still believes…

August 28, 2014, 11:31 AM EDT

12 Marketers Already Experimenting With Instagram's Hyperlapse App In first days after launch, social video is moving fast

Only one day after Instagram launched the stand-alone Hyperlapse app that makes short, time-lapse videos, a number of big brands are testing the feature out. Instagram’s Hyperlapse app is intended to…

August 27, 2014, 5:15 PM EDT

Burger King's Canada Move Really Ticks Off Twitter Users Tax debate sinks brand favorability

So Burger King might be heading to Canada to catch a tax break, eh? That's not sitting well with Twitter users, per new data from SponsorHub. The fast-food brand—fresh off a…

August 26, 2014, 6:13 PM EDT

Ashley Madison Draws Complaints Over Profile Deletion Fee Hookup site says it covers administrative costs

Ashley Madison has aroused yet another controversy. The online hookup site, which enables married and partnered men and women to connect on the sly for illicit rendezvous, has apparently made it…

August 26, 2014, 4:47 PM EDT

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