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Minions Inspire Love and Hatred With Their Marketing Run Amok

They're freaking everywhere

It was all bound to happen because that's how the Internet works: First we prop big sensations up, and then we revel in their downfall. And that's exactly what has…

New Girl's Hannah Simone Turns Up the Heat With a Branded Peep Show on Periscope

Goes burlesque for St-Germain

The New Girl's Hannah Simone is putting on a show over at Periscope today. It's a "peep show," actually, but a tasteful one in a French burlesque style that will…

Twitter Is Now Letting Apps Advertise With Video

Previews mean more downloads

Twitter's video ads are looking for a little more action. For the first time, the microblogging platform is allowing advertisers to drive app installs directly from promoted videos, the company…

How Periscoping Something as Simple as a July 4 Parade Can Take a Dark Turn

When ISIS claims to be watching your feed

David Armano, Edelman's global strategy director, has more than 70,000 followers on Twitter, which he joined back in 2007, less than a year after the platform was born. He's an…

These Award-Winning Drone Photos Show How Everything Looks Cooler From Above

Dronestagram names contest winners

There's nothing like a good dronie—the unique perspective, the otherworldly imagery and the fun of a selfie. So, when users of Dronestagram, an app devoted to drone photography, were asked…

Reddit Moderators Revolt Over Site's Firing of Popular Talent Director Victoria Taylor

Subreddits shutter after key AMA organizer is let go

As America readies for fireworks, Reddit is grappling with darkness. Hundreds of Reddit's community forums—called subreddits—have been made inaccessible to the public in protest after the San Francisco-based company dismissed its…

Twitter Just Made It Easier for Advertisers to Target College Grads, Parents and Small Businesses

With a persona-based system

Twitter wants to make targeting easier for advertisers, so today it unveiled a feature called "personas," which lets brands target groups of consumers based on whether they have college degrees,…

Twitter's Adam Bain on Keeping It Fresh and Avoiding Sharks and Lawyers

Innovation in unlikely places

CANNES, France–He could be Twitter's next CEO, so it was a perfect time for Adam Bain's talk on innovation and to hear his thoughts on everything from creative corporate culture…

Twitter's Top Tactician on How Brands Like Coca-Cola Can Win the Moment

Seems simple, but it's a lot of work

CANNES, France—Brands know they want to be on Twitter, but they don't always know what to say. That's where Twitter's Ross Hoffman and his team come in. Hoffman, Twitter's director of…

How Facebook Showed Live Nation That Grindr Ads Sell Madonna Tickets

Atlas system revealed winning mobile tactic

CANNES, France—When you're selling Madonna tickets gay-dating app Grindr would seem like a good place to start, given the pop star's popularity within the LGBT community. That was Live Nation's…

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