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National Geographic Ranked No. 1 in Social Media Among Publishers Visual storytelling boosts brand

National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most…

August 18, 2014, 12:13 PM EDT

General Electric Imagines What Technology Will Look Like in 2064 Anniversary of NYT piece advances digital campaign

In 1964, author and scientist Isaac Asimov wrote an article for The New York Times predicting what technology would look like in 2014 after visiting General Electric’s pavilion at the…

August 18, 2014, 10:45 AM EDT

Burger King Is Getting 380 Tweets Every Minute for Chicken Fries Underscores how 'bring back' strategy is all about social

If you've ever wondered why Burger King, McDonald's and KFC consistently "bring back" shelved menu items (respectively, Chicken Fries, McRib/Shamrock Shake, the Double Down "sandwich") for a limited time, the…

August 15, 2014, 4:52 PM EDT

Hackers Are Tweaking Tinder To Up Their Date Chances Users are altering the dating app's functionality to get eyeballs

Savvy techies are finding a way to cheat Tinder to up their chances at finding true love.  As reported on ValleyWag, a growing number of hackers are finding ways to infiltrate…

August 15, 2014, 10:19 AM EDT

American Express’ ‘Favorited’ Tweets Triple With Artist-Created Posts Instagram 'likes' are also up

American Express has long made art a central part of its marketing. The financial giant worked with photographer Annie Leibovitz in 1987 to photograph celebrity cardmembers, including Ellen DeGeneres. And…

August 15, 2014, 10:12 AM EDT

Survey: Only 1% of Moms Will Use Twitter for Back-to-School Shopping Social media plays small role in purchase decisions

Marketers banking on Twitter to target moms with back-to-school offers this year may be throwing away their advertising budgets, according to a new study from PunchTab. Twitter chatter isn't moving the…

August 14, 2014, 1:40 PM EDT

This 4A’s Group Uses Its Talents to Solve Real-World Problems They’re ADvocates for change

Specs Who Founders Monisha Tripathi (bottom row, far left), Lauren Johnson (middle row, third from right), Jessica Merrell (top row, far left) and Jenny Hoffman (middle row, fourth from right), surrounded…

August 13, 2014, 8:55 PM EDT

How HotelTonight’s First Instagram Ad Came Together Moves from direct response to branding

The interest in Instagram’s advertising business only continues to grow for marketers outside of the pool of the social mobile app's initial brand partners, and a new look into HotelTonight’s…

August 13, 2014, 12:00 PM EDT

Here Is Everything You Need to Know About the Millennial Consumer They’ve cut every cord—except to mom and dad

No demographic is as appealing to marketers as millennials, those folks born between 1981 and 2000. Many articles and studies have focused on reaching this elusive adult consumer, who has…

August 13, 2014, 9:08 AM EDT

Twitter Says Over 13 Million Accounts May Be Bots and Fakes And that estimate may be conservative, according to its SEC filing

Updated: The initial version of this story reported that 23 million Twitter users were bots, based on the 8.5 percent of Twitter users who use an automatic platform to access…

August 12, 2014, 11:23 PM EDT

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