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See Heineken's 15-Second Film Based on a Fan's Tweet About an Evil Abe Lincoln 'Linclone' was even screened at Tribeca

Fifteen seconds is short for an ad, never mind a film. But Heineken and Wieden + Kennedy New York premiered just such a movie at the Tribeca Film Festival on…

April 24, 2014, 12:18 PM EDT

Starbucks Shows That Instagram Videos Don't Need to Be Thrillers Simplicity helps brand break weekly Top 10 ranking

If the first two weekly editions of the VideoWatch/Shareablee Top 10 branded Instagram videos chart are any measure, people who use the social-mobile app love action above all else. High-flying…

April 17, 2014, 6:52 AM EDT

Tribeca Film Fest Names Vine #6SecFilms Winners Just because it’s not a full-length feature doesn’t mean it isn’t cinematic

If you blink, you may miss the majority of the content in Vine videos. However, the Tribeca Film Festival felt so strongly about the originality in some of these mini films…

April 16, 2014, 10:55 AM EDT

Guys Post 'Cock in a Sock' Selfies Online for Cancer Awareness Upping the ante

Listen, before you scroll down, please be advised that all of the photos below are NSFW, unless you work for the Red Hot Chili Peppers. Yesterday we discussed how British women…

March 25, 2014, 8:24 PM EDT

How a 'No Makeup Selfie' Trend Suddenly Became a Cancer Awareness Effort Viral posts evolve organically

In an age when social media has made us even more aware of how we look at any given moment ("A picture? Now? Wait, how's my hair?"), asking women to…

March 24, 2014, 9:28 AM EDT

Video Game Streaming Site Twitch Goes Mobile Hopes to expand audience to include casual gamers

Jayson Love works a regular 40-hour a week job. From Monday through Friday, the creator of the Twitch channel ManVsGame logs on around midnight to settle into eight hours of…

March 18, 2014, 5:04 PM EDT

10 YouTube Videos Everyone Is Watching Game of Thrones' Maisie Williams, Snakes, Miley Cyrus included

With the exploding popularity of selfies (see: Ellen Degeneres at the Oscars), it's little wonder Teens React to Super Selfie was a top viral video last week. And it didn't…

March 5, 2014, 11:13 AM EST

Facebook Makes Real Life Better in Ads That Are Much More Down to Earth Fun, adventure, self-improvement and solace

After meeting widespread ridicule for a lofty first attempt at brand advertising in 2012 (and subsequent stumbles pitching its Facebook Home product), the social network has quietly been rolling out…

March 3, 2014, 9:24 AM EST

Domino's Calmly Deals With Twitter Customer Who Says He Burned His Junk on a Pizza Only slightly off script

Here's a pretty good example of a brand dealing well with a troll on Twitter—mostly by sticking to the script, with a few flourishes along the way. On Monday, Domino's Pizza…

February 25, 2014, 1:38 PM EST

Check Out Tide's Extensive Vine Push for the Olympics P&G brand seems dedicated to social video

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon. Following up on its Halloween effort with Twitter's social videos, the Procter & Gamble brand…

February 21, 2014, 2:24 PM EST

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