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Follow Newcastle Brown Ale on Twitter, and It Will Send You a Check for $1

Yes, one-millionth of a million dollars

It pays to follow Newcastle Brown Ale on Twitter. Not much, but it pays. The British beer brand continues its tongue-in-cheek ribbing of traditional marketing by pledging Monday night to pay…

How The Land of Nod Found Its Latest Catalog Cover Through Instagram

Falling in love with #theoandbeau

Last fall, Jessica Shyba's photos of her son and new puppy napping together went viral. Shyba's blog about life with three kids in NYC, Momma's Gone City, was already fairly…

Mercedes' Key to Instagram Success: Drive With the Doors Open

How an auto brand cracked our social-video top 10

While the National Basketball Association sits atop the VideoWatch/Shareablee top 10 rankings for brands for the third week in a row, per usual, our list has a new entry that's…

Fashion Brands Dominate Instagram Video

Top 10 include Vogue, Michael Kors, Aéropostale

Apparel marketers should probably keep their eye on Instagram video. Five out of the top 10 brands in this week's VideoWatch/Shareablee power rankings include players that focus on fashion. Vogue makes…

LeBron James for Samsung a Viral Slam Dunk

Love him or hate him, there's an app for that

Even if you aren't paying attention to the NBA playoffs, you probably have an opinion about LeBron James. And, now that the Miami Heat are in the Eastern Conference finals,…

TaylorMade's Live Product Video Seems Teed Up for Social

Takes a swing at innovation

TaylorMade aims to see if product demonstration videos—long an online staple for golf marketers—can be socialized in a live capacity. At 12 p.m. ET today, the Carlsbad, Calif.-based brand is expected…

'You Are What You Share' Video Captures the Sheer Stupidity of Social Media

Quit your bragging and tagging

State.com has set all our hilarious social media frustrations to classical music. Along with all having to look at what other people care about, which turns out is never what you…

Old Spice Lets Its Fingers Do the Walking in Real-Time Twitter Campaign

'How many fingers am I holding up?'

Idle hands are the devil's playthings, and those hands look particularly evil when they have 14 fingers or the heads of chickens. Earlier today, Old Spice posed a simple question on…

How a Remarkable Twitter Campaign Got This Ohio Teenager a Bionic Arm

The story of #HandforTorri

Here's a powerful example of the potential of social media and brand charity. Friends of an Ohio teenager who was born without a full right arm launched a #HandforTorri campaign on…

Brands Are Out in Force With Intergalactic Tributes for Star Wars Day

May the Fourth be with you

A long time ago in a brand galaxy far, far away... May the Fourth be with you. Perhaps news of the cast of the newest installment in the Star Wars saga…

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