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Brands Are Out in Force With Intergalactic Tributes for Star Wars Day May the Fourth be with you

A long time ago in a brand galaxy far, far away... May the Fourth be with you. Perhaps news of the cast of the newest installment in the Star Wars saga…

May 4, 2014, 8:22 PM EDT

NatGeo's Instagram Video Goes Wild And doesn't need sound to do it

National Geographic is making by far its best showing on the VideoWatch/Shareablee Top 10 weekly rankings for branded Instagram videos. From April 21-26, NatGeo's 15-second spot—that sweeps over the scenery…

May 2, 2014, 6:35 AM EDT

Pantene Philippines Takes Its Battle for Gender Equality to Facebook Social postings follow earlier viral spot

In December, a powerful Pantene Philippines ad went viral, with each scene depicting a gender double standard. The goal was to address labels in the workplace, and the campaign has…

May 1, 2014, 10:10 AM EDT

Twitter Fans Make DirecTV's New 'Get Rid of Cable' Ad One of the Bleakest Yet Putting all that negativity to work

When you leave people to their own devices, they tend to get nihilistic. When they get nihilistic, they make darkly comic scripts for DirecTV. Case in point: the satellite-TV company's Twitter-sourced…

April 29, 2014, 11:20 AM EDT

Here Are the Top 10 Brands Using Instagram Video UFC, NBC seem gung-ho with the format

This week's VideoWatch/Shareablee chart—the third in a young-but-ongoing series—illustrates an intriguing development about how some brands are now dedicating meaningful resources to Instagram's videos. The Ultimate Fighting Championship (UFC) and NBC's…

April 25, 2014, 4:27 PM EDT

See Heineken's 15-Second Film Based on a Fan's Tweet About an Evil Abe Lincoln 'Linclone' was even screened at Tribeca

Fifteen seconds is short for an ad, never mind a film. But Heineken and Wieden + Kennedy New York premiered just such a movie at the Tribeca Film Festival on…

April 24, 2014, 12:18 PM EDT

Starbucks Shows That Instagram Videos Don't Need to Be Thrillers Simplicity helps brand break weekly Top 10 ranking

If the first two weekly editions of the VideoWatch/Shareablee Top 10 branded Instagram videos chart are any measure, people who use the social-mobile app love action above all else. High-flying…

April 17, 2014, 6:52 AM EDT

Tribeca Film Fest Names Vine #6SecFilms Winners Just because it’s not a full-length feature doesn’t mean it isn’t cinematic

If you blink, you may miss the majority of the content in Vine videos. However, the Tribeca Film Festival felt so strongly about the originality in some of these mini films…

April 16, 2014, 10:55 AM EDT

Guys Post 'Cock in a Sock' Selfies Online for Cancer Awareness Upping the ante

Listen, before you scroll down, please be advised that all of the photos below are NSFW, unless you work for the Red Hot Chili Peppers. Yesterday we discussed how British women…

March 25, 2014, 8:24 PM EDT

How a 'No Makeup Selfie' Trend Suddenly Became a Cancer Awareness Effort Viral posts evolve organically

In an age when social media has made us even more aware of how we look at any given moment ("A picture? Now? Wait, how's my hair?"), asking women to…

March 24, 2014, 9:28 AM EDT

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