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Twitter Now Lets Advertisers Target Users Who Tweet Emojis

Winky faces are the new keyword

Twitter wants to make emojis the new keyword. Just in time for next month's "World Emoji Day" (which is apparently a thing on July 17), Twitter is launching a new way…

YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads

Including a free app with music and editing tools

YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses. Today, Google is launching three ways for SMBs to create video ads for…

Infographic: Kik Reveals That Users Spend More Than an Hour a Day on the App

New attention metric will help advertisers

How much time do users spend in messaging apps? At least an hour a day on Kik alone, according to the messaging app. With its new "Attention Metric," Kik can look…

Facebook Will Track Whether Ads Lead to Store Visits and Offline Purchases

Retailers will receive real-time data on conversions

Facebook is introducing ways to measure just how effective online ads are at increasing in-store visits and offline sales while also making it easier for users to find businesses closest…

9 Data Points That Show How Marketers Are Using Snapchat

Study sheds light on emerging platform

New York-based L2 researches emerging social platforms, and we asked the company to pull numbers for our June 13 cover story about Snapchat. Due to its extensive study, we weren't able to include…

Droga5's First Work for HBO Is This Byzantine Instagram Contest for Hard-Core Fans

Test your knowledge of three hit shows

Exactly how obsessed are you with Game of Thrones, Silicon Valley and Last Week Tonight with John Oliver? HBO tests the depths of your nerd knowledge in a new campaign…

Hillary Clinton Just Told Trump to Delete His Twitter Account, and Her Tweet Is Blowing Up

Quick social move pays off

Hillary Clinton must be feeling a new boost of confidence this afternoon after receiving a raving endorsement from President Barack Obama. In a bold and fast move, she called on…

Infographic: Who's Winning the Race on YouTube, Hillary Clinton or Donald Trump?

Zefr looks at how front-runners stack up

Donald Trump is usually quick to boast about how much he's winning—in politics, in business, etc., etc., etc. But now, it appears he's winning on YouTube as well, according to…

Publisher Reach on Facebook Is Down 42%

The 'pretty notable drop' happened over the past 5 months

Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an…

Pinterest's Real-World Pins Let In-Store Shoppers Save Real Items to Virtual Boards

DM9DDB tests the app in Brazil's biggest furniture store

It's a real pin that looks like a virtual pin that looks like a real pin. In a bit of reverse engineered skeuomorphism, Pinterest has taken its virtual "Pin" button, which…

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