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Check Out Paper's Staggering Traffic From Its #BreakTheInternet Kim Kardashian Cover Along with 9 other big marketing stats from the week

Here are this week's 10 most compelling data points from the digital marketing space, including one whopper stat that reveals what a success #BreakTheInternet was for Paper Magazine as well…

November 14, 2014, 11:21 AM EST

#BreakTheInternet Day 2: More Brands Have Fun With an Even Nuder Kim Kardashian Nissan wins most popular tweet

It's Break the Internet Day Two, and brands and Twitter users are still having fun with Kim Kardashian's nude cover photo for Paper magazine. In fact, the magazine, which featured…

November 13, 2014, 2:57 PM EST

Brands Try to #BreakTheInternet by Jumping on Kim Kardashian's Nude Cover Photo Nissan, Southwest, IFC got back

Kim Kardashian's derrière was too much to resist today, as everyone including brands tried to break the Internet by commenting on her famously curvaceous backside. The star posed nude and…

November 12, 2014, 5:38 PM EST

Taylor Swift Channels Kendrick Lamar and Instagram Goes Crazy The red-hot singer's brand sizzles via social too

In between barbs with Spotify, Taylor Swift is having a pretty good time lately, namely selling millions of digital and physical copies of her new "1989" album. And her big…

November 12, 2014, 3:10 PM EST

The 4 Big Changes Twitter Is Making to Convince People to Keep Coming Back Instant timelines for newcomers and other radical moves

Twitter can make a bad first impression. When new people sign up they often fall off quickly. The San Francisco-based social platform has a half-billion monthly visitors but only 284…

November 12, 2014, 2:56 PM EST

Are Brands Afraid of Sharing Their Consumers' Data With Facebook? Social network assures them it’s secure

Facebook wants brands to know their data is safe. The social network has been on a charm offensive of sorts to assure advertisers that when they share information to buy…

November 11, 2014, 2:43 PM EST

How YouTube's Hottest Personalities Are Becoming Offline Superstars Michelle Phan, Rosanna Pansino and Bethany Mota are icons of a new generation

Beauty tutorial maven Michelle Phan, 27, baking impresario Rosanna Pansino, 29, and fashion and lifestyle guru Bethany Mota, 19, hardly need an introduction. The three women were the first YouTube…

November 10, 2014, 12:02 AM EST

Here's How the New Breed of Agency Leaders Will Stay on Top It's a question of attitude, for starters

We are living in what I call the Agility Era--a time when multitudes of people are discussing the importance of being lean and agile. And yes, this makes sense, but…

November 10, 2014, 12:02 AM EST

Is Your Company’s Digital Transformation Really Happening? Study shows a disconnect between perception and reality

CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear…

November 10, 2014, 12:02 AM EST

See How the Top Fast-Food Chains Are Performing on Facebook and If Fans Are Liking It Subway proves engagement is what matters

From posting pictures of perfectly styled burgers to responding to consumers' seemingly never-ending complaints, fast-food restaurants' use of social media runs the gamut. To better understand how effective social media really…

November 6, 2014, 9:16 AM EST

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