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MTV Wants to Livestream Its Movie Awards Into Viewers' Social Feeds

Periscope allows it to leverage its big Twitter following

MTV wants viewers to tune into its 2015 MTV Movie Awards on April 12, but it's not expecting them to just watch on TVs and connected devices. This year, the network…

This X-Rated Snapchat Account Disappeared After Exposing the Wild Side of College Life

But the students who ran it are back

Snapchat's gone wild. College kids have turned one of the app's most popular features—My Story—into a crowdsourced stream of public debauchery. Last week, the campus newspaper at San Jose State…

Infographic: What Digital Stats Can Tell Us About Mad Men, Game of Thrones and Daredevil

Each is a case study in TV's buzz-driven life cycle

Between 1 million and 2 million people will watch the return of Mad Men on Sunday night, but based on digital buzz, it seems only die-hard fans and not newcomers…

Movie Studio Is the First to Live Stream a Trailer Premiere With Twitter's Periscope

STX Entertainment promotes The Gift

Newly formed movie studio STX Entertainment is the first advertiser to work with Twitter on a campaign that incorporates the live-streaming app Periscope. STX premiered the trailer for its debut film The…

Infographic: a Historical and Data-Driven Look at Will Ferrell's Branding Genius

'Ferrellvertising' is a pretty big deal

Will Ferrell last week got his star on the Hollywood Walk of Fame, which was nicely timed to promote his hit movie Get Hard, where he co-stars with fellow comic…

4 Things You Need to Know to Market to Millennials

Warped Tour founder dishes decades of advice

If anyone understands the millennial mind (or that of Gen Z, coming up right behind it), it's Kevin Lyman. Since founding the live music event and brand strategy firm 4Fini…

4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat

It's easier than ever to create video—and headaches

Social marketing has always seemed dangerous for brands, and that's simply because things can go badly in real time. We've all seen the #fails. And now enter two live-streaming video apps that…

Marketers Are Eager to Tap Into Snapchat's Treasure Trove of Millennials

Even if they have to go around the messaging app to do it

Brands salivating over Snapchat as an engaging influencer marketing tool are all too often put off by costly campaigns and inconclusive results. But given the messaging app is insanely popular…

Church of Scientology Buys Promoted Tweets to Battle HBO's 'Going Clear'

Claims interest at 'an all-time high'

An HBO documentary that's critical of the Church of Scientology—Going Clear: Scientology and the Prison of Belief—had Twitter buzzing last night. The terms "Going Clear" and "Scientology" were both national…

How Tecate Reached 93% of Its Hispanic Target Audience on Facebook

Stylish creative helped, but retargeting was huge

While some brands have touted Facebook's advertising capabilities in recent years, other marketers and researchers have criticized the social giant, so it can be difficult to figure out if paid…

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