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Brands Are Launching Deeper and More Sophisticated Integrations Into Live Music Events The Rolling Stones changed everything back in 1981

"Ain’t singin’ for Pepsi,” Neil Young wails on “This Note’s for You,” his 1988 anti-commercialism anthem. “Ain’t singing for Coke/I don’t sing for nobody/makes me look like a joke. This…

April 6, 2014, 8:35 PM EDT

U.S. Secretly Built Cuba's Twitter Clone to Spark Unrest, the AP Reports Even tried to recruit Jack Dorsey

A Cuban Twitter clone that once counted tens of thousands of users on the small Communist island was actually a U.S. plot to manufacture dissent there, according to an Associated…

April 3, 2014, 9:11 AM EDT

How Samsung and David Ortiz Roped the President Into a Promotional Selfie Obama photo was a planned social stunt

Has Samsung gone selfie crazy? The smartphone maker behind the Oscar selfie tweeted 'round the world has now brought President Barack Obama unwittingly into its marketing act. Unbeknownst to the leader of…

April 2, 2014, 2:41 PM EDT

Spredfast, Mass Relevance Unite Social Marketing Systems Industry consolidating into all-in-one players

Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan…

April 2, 2014, 1:39 PM EDT

Twitter, Kantar Expand Global Data Partnership Developing new research tools for marketing

Twitter and marketing data agency Kantar have expanded their relationship. The two companies have forged a five-year deal to develop new research tools under a program called Data of Now, according…

March 31, 2014, 2:07 PM EDT

Skype's Message to Facebook and WhatsApp: Millennial Use Growing Tops 300 million people

Skype is making its case to marketers that it is hip with millennials, that highly coveted youth demographic. Skype now counts more than 300 million users and said it reaches…

March 31, 2014, 1:20 PM EDT

Google Plus Just as Popular as Twitter in U.S., Study Says And has more visitors than Instagram, Pinterest

Google Plus has the same number of U.S. users as Twitter and more opportunity for brands, according to a new survey from Forrester Research. Google Plus, the 2-year-old network that…

March 31, 2014, 11:04 AM EDT

Social Marketing Company WayIn Looking for Fresh Cash Seeks up to $20 million

The Twitter-focused marketing company WayIn, backed by Sun Microsytems founder Scott McNealy, is looking to raise up to $20 million, a source with knowledge of the fundraising told Adweek. WayIn has…

March 28, 2014, 3:30 PM EDT

Brands Sitting on Secret Army of Marketers LinkedIn's new content score shows workers are key to success

Every brand and organization is sitting on a secret social media weapon—employees. New ad technology and software helps plug these workers into marketing strategies, according to ad industry experts. Companies from…

March 28, 2014, 12:36 PM EDT

Taco Bell Buys Its First Instagram Ads to Push Waffle Tacos Big millennial appeal includes Vine, too

Taco Bell's "Wake Up Live Mas" campaign entails a clever TV push, radio ads, in-store point-of-purchase and earned social media—all common marketing fare nowadays. At the same time, the Irvine,…

March 27, 2014, 4:09 PM EDT

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