Technology
:Social
Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers like a weekend-long test drive—more than one…
Specs Who Michael Shannon Age 38 Accomplishments Stars on HBO’s Boardwalk Empire; currently appearing in films Mud and The Iceman; plays Superman nemesis General Zod in Man of Steel (in theaters June 14); member…
Brands are starting to plug Tumblr into paid ads, just like they did with Facebook a few years ago. In what could be an industry first, Champs Sports may put its…
There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage. Marketers looking for a…
DoubleTree today is announcing an unusually interactive YouTube channel called DTour, which encourages online and mobile viewers to share videos, Instagram photos, Facebook posts, tweets and general tips from their…
When it comes to LinkedIn’s suite of revenue streams, Marketing Solutions (read: advertising) is the Theodore to Talent Solutions’ (job recruitment) Alvin. While Talent Solutions generated $184.3 million in Q1…
Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely. Seventy percent…
Specs WhoWhitney Hill Age 36 New gig svp, business development and strategy, Condé Nast Entertainment Old gig svp, strategic partnerships and global digital business, Sony Music Entertainment What does the new job entail? First, establish delivery…
No one probably could have guessed 48 hours ago that A.J. Clemente's dubious broadcast debut would get flipped into 15 minutes of fame. But since getting fired by KFYR-TV in…
Like the social advertising version of Twitter.com versus Tweetdeck, Facebook’s and Twitter’s ad platforms can satiate most advertisers. Power marketers looking for more bells and whistles typically turn to third-party…
