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Why Walgreens Bets on New York to Test Digital 3 pilot programs indicate big plans

Over the past couple of years, Walgreens set up its 250 New York Duane Reade locations to test small digital programs to determine which should be rolled out nationally. Duane…

July 16, 2014, 12:52 PM EDT

How Tumblr Helped Hyundai Spread Its World Cup Message Paid and free tactics give a lift

For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners'…

July 16, 2014, 11:05 AM EDT

6 Brands That Saw Huge Digital Lifts During World Cup Adidas, Visa and Listerine spill fútbol-generated stats

While mobile, social media and video were new territory to large companies during South Africa’s 2010 World Cup, four years later, digital played a major role in brands’ tournament-themed campaigns.…

July 15, 2014, 4:50 PM EDT

General Electric's First Snapchat Is One Small Step for Brand Kind Exploring the next social frontier

General Electric is blasting off on Snapchat. The industrial giant is sending out fun drawings that depict space travel while hinting at a marketing play that could tie into tomorrow's 45th…

July 15, 2014, 2:14 PM EDT

JDate Teams Up With Rainn Wilson's SoulPancake for Humorous Spots Marriage, matzo ball recipes and summer camp jokes

JDate launched a video ad campaign on Hulu and YouTube today that will hit cable TV airwaves later this month. It’s the culmination of a crowdsourced rebranding effort the Jewish…

July 14, 2014, 1:33 PM EDT

Yesterday's World Cup Final Was the Most Talked-About Sports Event Ever on Facebook Generated more posts than the 2013 Super Bowl

The 2014 FIFA World Cup Final yesterday between Germany and Argentina was the most talked about sporting event ever on Facebook, as 88 million people had over 280 million game-related…

July 14, 2014, 10:48 AM EDT

Hyundai's Daily Twitter Followers Spike 40% During World Cup Automaker beats Adidas, Budweiser on chatter

With the World Cup wrapping up on Sunday, Hyundai and its agency Innocean are releasing social data that indicate the carmaker’s fútbol-themed campaign scored big with social media in the…

July 11, 2014, 5:23 PM EDT

Twitter Tells Brands They Can Reach 30% of Their Followers for Free Sharing new stats with marketers

Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent…

July 11, 2014, 4:42 PM EDT

World Cup Helps FC Barcelona Win Big on Instagram Social video rankings favor sports and simplicity

While sports fans around the globe have been glued to their TV sets for the World Cup, social media marketers for FC Barcelona have made great use of the huge…

July 10, 2014, 12:48 PM EDT

Pinterest Makes It Easier to Follow E-commerce Brands ModCloth, Wayfair, Whole Foods and GoPro test new feature

Pinterest has tweaked the popular "follow" button that marketers employ on their e-commerce sites. The social pinning platform aims to make it easier for consumers to follow a brand’s page—no…

July 9, 2014, 2:57 AM EDT

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