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This Company Is Partnering With Facebook Canvas for Faster Mobile Ads and Better Targeting

Pharma, tech brands trying it out through Undertone

Undertone is plugging into Facebook Canvas to let brands running campaigns with the New York digital ad company begin including faster mobile-first, cross-device retargeting. Through Undertone parent company Perion's MakeMeReach platform,…

How the Ad Council Used Facebook's Atlas to Drive Donations and Volunteers

Its successful Feeding America campaign could be the first of many

A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas…

Facebook Messenger Is Adding a Home Button to Help Users Keep Track of Conversations

Highlights favorite friends and birthdays

Facebook is giving Messenger what everyone—and everything—needs: a home. At the WIRED Business Conference this morning in New York, the social network announced it's adding a Home button to the messaging…

Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social

Teads study bodes well for publishers

A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According…

Twitter Now Lets Advertisers Target Users Who Tweet Emojis

Winky faces are the new keyword

Twitter wants to make emojis the new keyword. Just in time for next month's "World Emoji Day" (which is apparently a thing on July 17), Twitter is launching a new way…

YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads

Including a free app with music and editing tools

YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses. Today, Google is launching three ways for SMBs to create video ads for…

Infographic: Kik Reveals That Users Spend More Than an Hour a Day on the App

New attention metric will help advertisers

How much time do users spend in messaging apps? At least an hour a day on Kik alone, according to the messaging app. With its new "Attention Metric," Kik can look…

Facebook Will Track Whether Ads Lead to Store Visits and Offline Purchases

Retailers will receive real-time data on conversions

Facebook is introducing ways to measure just how effective online ads are at increasing in-store visits and offline sales while also making it easier for users to find businesses closest…

9 Data Points That Show How Marketers Are Using Snapchat

Study sheds light on emerging platform

New York-based L2 researches emerging social platforms, and we asked the company to pull numbers for our June 13 cover story about Snapchat. Due to its extensive study, we weren't able to include…

Droga5's First Work for HBO Is This Byzantine Instagram Contest for Hard-Core Fans

Test your knowledge of three hit shows

Exactly how obsessed are you with Game of Thrones, Silicon Valley and Last Week Tonight with John Oliver? HBO tests the depths of your nerd knowledge in a new campaign…

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