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Technology

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Social

Why AOL's Brand Studio Is Focusing on 360 Video More Than Virtual Reality

Thinks it will bring better engagement

This month marks one year since AOL launched Partner Studio, joining a growing list of publishers like BuzzFeed, Vox, The New York Times and Vice, who have created their own…

LinkedIn Is Launching Programmatic Advertising for Display Ads

Follows the success of its service for sponsored content

LinkedIn is beginning to offer advertisers the option to buy display ads programmatically for desktop devices. Marketers will be able to buy display ads through an open auction or through LinkedIn's…

Facebook Is Now Recommending Events Based on Human Opinions, Not Algorithms

Will work with machine-based suggestions

Facebook is debuting featured events, which will offer recommendations—think rock shows, biking meetups, museum exhibition openings, etc.—based on human curation rather than an algorithm. Previously, the digital giant only made event…

Why Some of Instagram's Most Popular Food Accounts Are Fleeing to Snapchat

#Foodporn is coming to your snaps

Instagram's long-awaited algorithm has finally started rolling out, and food influencers and sites that built their brands on the Facebook-owned app are already feeling the squeeze and moving to Snapchat. Food…

Twitter Introduces Searchable, Emoji-Like Stickers for Photos

Adding another layer of visual engagement

Twitter seems to be betting on the universal language of stickers to spur more engagement on the platform. In the next few weeks, Twitter will begin letting users add stickers to…

YouTube Is Beefing Up Its Live Video Game to Compete With Facebook and Periscope

Online video giant playing catch up

YouTube may have been first in the online video space, but as the digital ecosystem explodes, the online video giant has fallen behind in one of the newest trends: live…

Instagram Will Start Letting You Translate Captions, Comments and Bios

New feature coming next month

Ever gone scrolling through Instagram and come across a breathtaking photo of the mountains of Iceland, the streets of Thailand or the jungles of the Amazon and wanted to know…

This New York-Based Agency's Snapchat Savvy Comes From Personal Insights

The 88's clients include Men's Wearhouse, Adidas Originals and St-Germain

Specs Who (L. to r.) The 88 production director Adam Copeland; managing director Connor Bryant; strategy director Sophie Hauptfuhrer; and founder and creative director Harry Bernstein What Social media agency Where New York For brands like Men's…

This Company Is Partnering With Facebook Canvas for Faster Mobile Ads and Better Targeting

Pharma, tech brands trying it out through Undertone

Undertone is plugging into Facebook Canvas to let brands running campaigns with the New York digital ad company begin including faster mobile-first, cross-device retargeting. Through Undertone parent company Perion's MakeMeReach platform,…

How the Ad Council Used Facebook's Atlas to Drive Donations and Volunteers

Its successful Feeding America campaign could be the first of many

A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas…

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