Mobile | Adweek
Advertisement

Technology

:

Mobile

Voice: One Screen to Rule Them All Intimately bonded with their smartphones, consumers shape the mobile future ahead of marketers

More than six decades ago, television started life as the first screen because it was the only screen. When I grew up, we had one TV with a few channels.…

February 13, 2013, 6:28 AM EST

Best Apps In the fickle world of apps, here are Adweek's latest obsessions—in music, maps, social, shopping & more

Vine In the past few years, GIFs have become a ubiquitous form of social content. Now, with Twitter’s new mobile sharing app, everybody can make a GIF-like video. Experts predict Vine…

February 13, 2013, 6:11 AM EST

Artisanal Social Media Marketing Brands want to experiment on new social platforms, which often means doing it by hand

Social marketers are spoiled. Facebook and Twitter have rolled out tools that enable developers to build all-in-one social marketing dashboards. These dashboards so automate the social ad buying process that…

February 12, 2013, 6:15 AM EST

Is Mobile Phoning It In? The IAB's Anna Bager on the challenges facing the still-nascent advertising medium

Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad…

February 11, 2013, 12:04 AM EST

Information Diet: Rev. Al Sharpton The MSNBC talk show loves Twitter but not conservative content

Age 58 Accomplishments Host of MSNBC's PoliticsNation (nightly at 6 p.m.) and afternoon radio talk show Keepin' It Real; civil rights activist and founder of the National Action Network; Baptist minister;…

February 7, 2013, 12:05 AM EST

Pinterest's Retail Problem As more shoppers use the online scrapbook to showcase brands, retailers struggle to keep pace

Fashion retailer H&M is pretty popular on Pinterest—in spite of itself. Over the last month, the social scrapbooking platform’s users have pinned, repinned, commented on or liked the brand’s products…

February 4, 2013, 3:57 AM EST

IAC Shutters Hatch Labs Investment halted roughly three weeks ago

IAC has shut down Hatch Labs, its startup incubator aimed at developing mobile apps and technology.  According to a company spokesperson, the Hatch business, the result of a partnership between IAC…

February 1, 2013, 1:58 PM EST

Portrait: Poptip New York-based startup taps into a social data gold mine after change of direction

Specs Who (clockwise, from left) Founder Kelsey Falter, product engineer Andrew Bonventre and engineers Joy Tao and Steve Kaliski What Social polling startup Where New York offices Poptip’s six-month-old Twitter polling service, which already…

January 31, 2013, 6:53 AM EST

GoPro Boosts Sales via Snap and Share Makes a real impression on Instagram and YouTube

Polaroid may be passé (save for its embrace by hipsters), and thanks to high-res smartphones, Flip and Kodak are either RIP or on life support. But with its novel approach…

January 29, 2013, 7:19 AM EST

Social to Play Second String on Game Day Marketers debate value of Twitter, Facebook in Super Bowl mix

While Facebook and Twitter are increasingly becoming an integral part of the Super Bowl marketing mix, there is a growing debate over their true value and effectiveness beyond generating buzz. After…

January 22, 2013, 5:35 AM EST

Advertisement