Foursquare Is Now Running Video Ads on Its Swarm App

Brown-Forman tequila is betting on check-in views

Foursquare is currently running video ads on its Swarm app for Herradura Ultra, a Brown-Forman tequila brand made by the Tequila Herradura distillery in Mexico. Swarm users see the spots…

Instagram Is Finally Letting Users Zoom In on Photos and Videos

It only takes a pinch to pixelate

Instagram is finally giving users a way to get a closer look at photos and videos. The Facebook-owned app today announced users can now zoom in on still and moving images,…

Twitter Is Offering Influencers a New Way to Make Money on the Platform

Adding preroll ads 'as simple as checking a box'

Twitter wants to help social media celebrities make more money on their 140-characters tweets. Today, the company announced it's expanding its creator revenue program to help influencers on the platform monetize…

Snapchat Is Bringing Live Scores to High School Football Games This Fall

Geofilters sponsored by Gatorade

Snapchat has inked a deal with ScoreStream, a platform that crowdsources live sports scores, to power real-time geofilters at high school football games in the U.S. this fall. Snapchat started experimenting…

Activision's Snapchat Zombie Belts Out Frankie Goes to Hollywood, and Drops the Mic

First gaming brand to roll out international lens

Activision's lens are taking over Snapchat. Activision and 72andSunny have found a fun way to capitalize on Snapchat's zombie filter. Today, the team rolled out a sponsored lens campaign in the U.S. that…

Trump's Campaign Just Quietly Launched a Mobile App Called 'America First'

It's focused on gamification and social

Donald Trump's presidential campaign appears to be launching a smartphone app that features social and gamification features for supporters, following up a similar move by opponent Hillary Clinton last month. Trump's…

Instagram Debuts an Events Feature That Curates User-Generated Videos

Algorithm has a Snapchat feel

Instagram is taking another step today in what is turning into a full-blown Snapchat blitz. The Facebook-owned video- and photo-sharing platform announced it's rolling out an Events video channel on its…

The White House Is Now Using Facebook Messenger So You Can Chat With Obama

Introducing the first presidential chatbot

If you've ever thought of writing a letter to the president but were too lazy to swing by the post office, the process just got a whole lot easier. The White…

This Startup Is Helping Turn Dodger Stadium Into a Pokemon Go-Like Palace

And your local ballpark may be next

Xperiel, an experiential marketing startup with a focus on mobile, is coming out of stealth mode today and announcing a $7 million round led by investors including several Google board members,…

Snapchat Is Letting More Brands Run Ads Between Friends' Stories

Capped at 3 time-based promos per day

When Snapchat unleashed its ad-tech program Snap Partners in June with plans to serve video ads between stories, observers wondered how users would respond to seeing ads alongside their friends'…