Instagram, Twitter and Tumblr Just Launched Their Own Voter Registration Day Campaigns

Social networks urge millennials to get to the polls

Several social networks are taking on their democratic duty to get people to vote in November. Today—on National Voter Registration Day—Instagram, Tumblr and Twitter have debuted in-house initiatives to get potential…

Continuing Its Total Audience Rollout, Nielsen Will Launch Digital Content Ratings on Friday

BuzzFeed, Vice, Mashable and Discovery on board

Another piece of Nielsen's total audience measurement rollout has fallen into place, as the company will launch its new digital content ratings metric this week. The ratings metric measures audiences…

Here's What Snap Inc.'s Spectacles Could Mean for Brands and Creators

Hello, horizontal video

In the near future, you won't need a smartphone to shoot buzzy Snapchat videos. Snapchat announced on Friday that it was rebranding itself as Snap Inc. and launching a pair…

CSO Imran Khan Explains Snapchat’s Rebrand to Snap Inc.

And reveals some interesting stats about the app's users

Under the newly created Snap Inc. corporate name, chief strategy officer Imran Khan revealed a couple of notable stats during his pitch today for advertisers at Advertising Week.  The CSO said…

Waze Is Now Offering Native-Style Ads That Put Users in the Driver's Seat

Dunkin' Donuts first to test 'Favorite Brands'

Waze, a navigation app with 65 million monthly drivers worldwide, is introducing an intriguing ad product for Advertising Week, which is taking place in New York through Thursday. The Google-owned mobile…

Snapchat Just Debuted Video-Enabled Sunglasses for Its First Hardware Product

They'll cost $129.99, per The Journal

OK, we now know exactly why Snapchat has recently pushed the idea of being called a "camera company." Snapchat CEO Evan Speigel on Friday evening unveiled the tech firm's first hardware…

Google's Messenger App Doesn't Have Ads, but Marketers Are Intrigued Anyway

Agencies see data and search opportunities

Google wants in on the mobile-messaging craze. Today, the Mountain View, Calif., company launched Allo, its messaging app that layers artificial intelligence over photos, texts and stickers users send each…

With 50 Million Daily Users in Europe, Snapchat Pitches Brands in Germany

CSO Imran Khan takes on Dmexco

COLOGNE, Germany—By now, most American marketers have learned plenty about Snapchat ramping up its ad business in the U.S. Imran Khan, the company's chief strategy officer, today gave European marketers…

Apple's iOS 10 Update Is Incapacitating iPhones

You might want to hold off on that download

Hey, iPhone users, if you were excited to see Apple's iOS 10 makeovers for Apple Music, Maps, Health Kit, emoji sticker packs, etc., stop right there—don't even move another finger.  There appears…

Instagram Is Finally Letting Users Hide Inappropriate Comments

Will filter trolls based on custom or default keywords

Brands, celebrities and plenty of average people have all received their unfair share of abuse by anonymous (and non-anonymous) trolls on Instagram. Finally, the Facebook-owned company is taking a more…