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Mobile

Can Apple Do for Wearable Ads What Facebook Did for Mobile? Marketers predict brands will latch onto smartwatches

TapSense this week unveiled what its programmatic ads for the soon-to-be-released Apple Watch will look like, exhibiting a buy-one-get-one-free mock offer from Starbucks. It's at least the second tech company…

January 6, 2015, 1:23 PM EST

Sporting News Revamps Mobile Ads as Its Audience Shifts to Handhelds Microsoft purchases the first run of cross-device takeover promos

In order to meet the growing business-side demand for mobile advertising, Sporting News Media is revamping its offerings to allow for a cross-platform experience. The publisher's homepage takeovers—heretofore only seen on…

January 5, 2015, 5:18 PM EST

Here Are the Most Important Events for Any Ad Tech Addict Headed to CES An insider's guide to parties, panels and VIPs

While there will be plenty to see on the floor at the Las Vegas Convention Center this week, much of the value from attending the Consumer Electronics Show can be…

January 5, 2015, 2:16 PM EST

This Year's 10 Biggest Shifts, Shake-Ups and Surprises in Mobile Marketing For social giants and brands alike, everything changed in 2014

Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads…

December 30, 2014, 9:47 AM EST

More Top Media Publications Trust Programmatic For Premium Ad Inventory Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

December 23, 2014, 4:12 PM EST

Here's How Music, Brands and Tech Collided in 2014 Revolt TV's expert panel reviews the landscape with a trio of videos

The worlds of pop music, social media, digital platforms, tech gadgetry and creativity collided like never before in 2014, so Revolt TV recently invited a group of expert journalists to…

December 22, 2014, 1:12 PM EST

Here Are the Brands Whose Follower Counts Were Hit Hardest in Instagram's Spam Purge Nike, Forever 21 and Ellen lose fake fans by the hundred thousand

The great Instagram purge of the past 24 hours hit Justin Bieber hardest—3.5 million lost followers—but some of social media's biggest brands felt the sting of loss, too. National Geographic, Nike, Adidas…

December 19, 2014, 2:58 PM EST

Condoms, Horse Heads, Handcuffs and 11 Other Things Amazon Will Now Deliver in an Hour New Prime app promises weirdness without the wait

Amazon's whole mission is to get people what they want as fast as possible, a pledge the retailer took to an extreme new level with today's debut of a one-hour delivery…

December 18, 2014, 8:50 PM EST

Google Is Making It Easier to Figure Out if Online Ads Actually Drive In-Store Traffic Famous Footwear, Office Depot are initial testers

Google wants to prove to advertisers that there's a direct correlation between someone seeing a search ad and then going into a brick-and-mortar store.  The tech giant is rolling out a…

December 18, 2014, 4:01 PM EST

Why This Fashion-Minded Digital Agency Is Hungry for Food Clients The next big e-commerce sector?

After cranking out high-tech projects for fashion and retail brands since 2008, Gin Lane Media is bullish on the food industry as the next big market to rise with ecommerce…

December 18, 2014, 7:04 AM EST

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