4 Brands Whose Creative Approaches to Mobile Marketing Are Getting Big Results

Google updates best-practice 'playbook'

Did you know that 67 percent of smartphone shoppers will switch to a competitor's site if the checkout process takes too long? That's one of a handful of stats Google…

Cinnamon Toast Crunch Created a Selfie Spoon to Help You Snap the Perfect Breakfast Pic

Yes, it's a thing

Breakfast may be the most important meal of the day, but it shouldn't stand in the way of taking a daily selfie. In a wacky marketing move, General Mills' Cinnamon Toast…

Mobile Ad Blockers Have Already Become the App Store's Top Downloads

Global marketers wary of the fast-growing trend

COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of…

5 Big Digital Marketing Stats We Learned From Dmexco

Here's one: E-commerce is huge in China

The digital marketing conference Dmexco wrapped up in Cologne, Germany, today, with plenty of interesting stats about mobile, branded content and e-commerce. Here are the five most interesting insights: 1. Instagram…

Warby Parker and Saks Fifth Avenue's Mobile Commerce Just Got More Interesting

Relay should give them greater app reach

Digital payments company Stripe revealed a mobile commerce system today called Relay, which lets retailers offer products across multiple smartphone apps in an unusually easy fashion.  Launch partners from the merchant…

Why Jim Beam Is Running Snapchat Ads to Launch a New Apple-Flavored Bourbon

Liquor brand targets millennials

Snapchat is a risky place for alcohol brands to play. Sixty-three percent of its monthly users are between the ages of 13 and 24, leaving a small pocket of people…

Instagram Debuts 30-Second Video Ads in Its Latest Pitch to Big Brands

Longer clips 'give ads a more cinematic feel'

Just three months after launching a full-blown ad business, Instagram is kicking things into another gear, announcing today that marketers can utilize 30-second videos in campaigns. Before, ads were capped at…

Facebook's Business Pages Are Getting a Mobile-Centric Overhaul

Making a case for in-app marketing

Practically every brand and small business has a Facebook Page set up, but chances are, they look like every other page out there. Today, Facebook is revamping business Pages for the…

AOL Scoops Up Mobile Ad Network Millennial Media for $238 Million

Deal opens up ad space in 65,000 apps

After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out…

Facebook Beats Pinterest as Foodies' Go-to Social Platform

Global study looks at 6 countries including U.S.

Pinterest gets a lot of buzz as the popular place to share recipes, but Facebook is still the No. 1 social platform for food lovers, according to a new study…