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Mobile

Instagram Will Hit 100 Million U.S. Users by 2018

Millennials, teens continue to drive growth

Already bigger than Twitter with 300 million monthly users globally, Instagram is on track to reach 100 million users in the U.S. alone within three years. According to eMarketer's latest research,…

AT&T’s Catherine Borda Spills the Secrets to Millennial Marketing

Decoding how they use smartphones

Specs Who Catherine Borda Current gig Director of youth marketing at AT&T Previous gig Brand manager at Georgia-Pacific Twitter: @CatherineBorda Age 36 You're responsible for spearheading AT&T's millennial efforts. What have you learned that works with this…

Shazam Will Make Its Smartwatches Debut Later This Year

Music app looks to become more ubiquitous

Shazam has designs on reaching a much broader audience through platforms beyond smartphones. The music-and-TV app later this year will include functionalities on smartwatches, the company revealed today at Mobile…

Tinder Puts Limits on Daters If They Don't Pay for New Premium Service

Also, older users must pay more

How many likes does it take to get to your new Tinder limit? About 100, and after that you're out of swipes for 12 hours. That's just one of the…

Here's Why Marketers Are Flocking to Mobile World Congress in Spain

It's not just about beautiful Barcelona

More than 70,000 tech, marketing and other digital industry professionals are in Barcelona this week for the 28th annual Mobile World Congress. It's not as ridiculously big as the Consumer…

The Story Behind Kim Kardashian's Multi-Million Dollar Hit Mobile Game

Incorporates real life, from family members to travels

In 2013, Glu Mobile's CEO Niccolo de Masi wanted to rebrand one of his company's games, then called Stardom: Hollywood. He needed a major Hollywood name who could get people…

10 Must-See Digital Marketing Stats From the Past Week

The Dress, llama drama and Oscars cause a social eruption

Last week felt like a year in Internet time because there was so much happening online. It started with the Oscars and ended with escaped llamas and the dress. There…

On the Eve of Turning 30, AOL Dials Up Mobile and Video

CEO Tim Armstrong tells us what the future holds

AOL is about to turn 30 years old. In May, the company that basically invented Web surfing hits this milestone—and yet somehow, despite its adulthood, finds itself at the very…

Here's Why Mobile Wallets Haven't Caught on Yet

Trust issues keep consumers on the sidelines of the connected device revolution

With all the talk about mobile payments, the launch of Apple Pay and numerous brands getting on board, why does it seem like no one is actually using his or…

Infographic: How Mobile Ads Are Becoming More Engaging and Accountable

These are the issues behind the quest for real viewership

A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another…

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