Advertisement

Technology

:

Mobile

Snapchat's Redesign Is Aimed at Attracting More Eyeballs for Publishers and Brands

Will a 'subscribe' button be a boon for traffic?

Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos…

Pandora Is Overhauling Its Ads to Amp Up Native Video for Mobile Users

Lexus and Express will test campaigns this summer

Pandora is overhauling its ads to create a more dynamic experience for some 80 million monthly users—blending images and sound, and integrating native video into its mobile experience. The streaming-music service…

Bernie Sanders Is Targeting California Voters With Live Video Ads

Traction Labs uses his speech and Dave Matthews concert

On Monday, not long before Democratic presidential candidate Hillary Clinton unofficially clinched her party's nomination for the generation election, U.S. Sen. Bernie Sanders unofficially became the first presidential candidate to…

How AOL Used Snapchat as a Recruitment Tool for Millennial Women

Increased application interest by 18 percent

Last November, AOL was looking for a new way to promote diversity and talent while also getting more millennial women to apply for jobs. Twitter and Instagram seemed like natural…

L’Oréal Will Add Makeup to Selfies as the First Beauty Brand Snapchat Lens

Sponsored eyeliner filter takes over this weekend

If you use Snapchat to take a selfie this weekend, there's a good chance that you'll also see an eyeliner ad. On Saturday, L'Oréal Paris is running the first Snapchat…

22 Things From Mary Meeker's Internet Trends Presentation That Marketers Need to Know

R/GA breaks down what's to come for mobile and video

Venture capitalist Mary Meeker's annual presentation always gets the tech industry's attention as a gauge of where digital trends and marketing are and where they're headed in the coming years,…

Google Offers to Help Small Businesses With Mobile Website Stress Test

Evaluation includes three key metrics

Google says it wants to help small businesses know if their mobile websites are good enough. Today, the company is introducing a way for small businesses to test their website's ability…

Samsung Will Take Twitter Users Inside the NBA Championship Series with 360-Degree Ads

Features behind the scenes footage

The NBA and Samsung think 360-degree ads will be a slam dunk. Just in time for the NBA Championship Series, the pair is partnering with Twitter to bring fans exclusive 360-degree…

7 Big Trends That Are Shaping the Future of Digital Advertising

According to Mary Meeker’s annual report

Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores the growth of mobile, particularly on social…

Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses

Sprint sees big engagement

If you hop on a double-decker tourist bus in New York, San Francisco, Los Angeles or Chicago, you'll likely see a targeted mobile ad thanks to Vector Media's geofencing and…

Advertisement