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Does Mobile Marketing Actually Work in the Real World? Wading through the murkiness of location data

When you walk into the mobile advertising firm xAd’s headquarters in New York, you'll notice a pair of digital screens showing maps of the United States. On the left, a…

November 4, 2014, 6:00 AM EST

Let's Hack Problems at Conferences, Not Just Talk About Them Turning event goers into doers

I've been to my share of conferences and events this year, including SXSWi, TEDx, Massachusetts Creative Economy Summit, Massachusetts Conference for Women, Design Museum, Smarty Network, General Assembly and most…

November 2, 2014, 11:02 PM EST

Luxury Brands Are Still Casting a Leery Eye Toward Social Media Apple, Rolex and Monocle love their exclusive appeal, but to what end?

While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as an opportunity to reach the masses, luxury brands stayed mostly out of…

November 2, 2014, 11:01 PM EST

AOL Gives Advertisers an Alternative to Facebook's People-Based Marketing Builds technology to serve ads anywhere

AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop,…

October 31, 2014, 8:00 AM EDT

Here Is the Video of Jerome Jarre's In-Flight Antics That Almost Got Him Arrested Turns out you can't wear a Speedo on a plane

Jerome Jarre posted video of his in-flight Speedo fiasco on YouTube today showing why he was detained in Miami after a flight this week. Jarre, who became "social media famous"…

October 30, 2014, 6:55 PM EDT

Taco Bell Explains Its Social Media Blackout and How It Lit Up Mobile Orders Within Hours Diners used new app at 75% of stores

One day after launching a mobile payment and ordering app, Taco Bell says its stunt to shut down social media had some initial success. On Tuesday, 90 percent of the chain's…

October 30, 2014, 1:36 PM EDT

Instagram's Video Ads Are Finally Live, and Here Are 4 From Major Brands Disney, Activision and Banana Republic among early buyers

After six months of testing, Instagram's video ads are officially here. Instagram, owned by Facebook, has deals to show 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW. The…

October 30, 2014, 3:00 AM EDT

Why Did Taco Bell Just Wipe Out Its Social Media Accounts? An unorthodox approach to launching an app

Taco Bell made a bold move today to grab the attention of hungry millennials. It darkened its social media pages (even appearing to wipe out its 1.4 million Twitter followers and erase…

October 28, 2014, 2:25 PM EDT

Did Vine Star Jerome Jarre Just Walk Out on $1 Million Ad Deal? Tells world he's done selling out

It's like Michael Jordan retiring before ever actually signing with the Bulls. Jerome Jarre, a huge social video star, can't take it anymore and is leaving the ad game, just…

October 28, 2014, 11:27 AM EDT

CVS Pulls the Plug on Apple Pay Only the latest to nix mobile payments

Just days after Rite Aid discontinued its use of Apple Pay, CVS has followed suit. The pharmaceutical company announced on Saturday that it would no longer accept payments through Apple's…

October 27, 2014, 6:58 PM EDT

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