Advertisement

Technology

:

Mobile

Google Offers to Help Small Businesses With Mobile Website Stress Test

Evaluation includes three key metrics

Google says it wants to help small businesses know if their mobile websites are good enough. Today, the company is introducing a way for small businesses to test their website's ability…

Samsung Will Take Twitter Users Inside the NBA Championship Series with 360-Degree Ads

Features behind the scenes footage

The NBA and Samsung think 360-degree ads will be a slam dunk. Just in time for the NBA Championship Series, the pair is partnering with Twitter to bring fans exclusive 360-degree…

7 Big Trends That Are Shaping the Future of Digital Advertising

According to Mary Meeker’s annual report

Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores the growth of mobile, particularly on social…

Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses

Sprint sees big engagement

If you hop on a double-decker tourist bus in New York, San Francisco, Los Angeles or Chicago, you'll likely see a targeted mobile ad thanks to Vector Media's geofencing and…

This Digital Privacy Company Is Using Twitter Ads to Stalk People Who Have Guns or STDs

PrivatizeMe uses targeting to fight retargeting

Nobody likes to be tracked on the Internet, but certain people especially don't like to be tracked—and a digital privacy firm is trying to take advantage of that. PrivatizeMe—a service that…

Why These 2 Mobile Companies Are Teaming Up to Help Gap and Chipotle Run Global Campaigns

Syniverse pours $45 million into Vibes

As more tech companies like IBM, Deloitte and others build up in-house marketing expertise and giants such as Facebook and Google continue to siphon off ad budgets, some mobile companies…

Nonprofits Are Learning That Whisper's Anonymity Can Be a Force for Good

Campaign against bullying shows love can trump hate

Last fall, Adobe and the Ad Council wanted to put a new twist on anti-bullying campaigns by targeting teenage witnesses, not victims. So they designed a powerful campaign around the simple…

Instagram Is Now Giving Small Businesses a Dashboard Full of Data About Their Posts

Free tools could serve as gateway to paid ads

For years, small and medium-size businesses have had as little insight about their Instagram posts as the average user. But soon, they'll be able to see how photos and videos…

Facebook Is Shutting Down Its Desktop-Based Ad Retargeting Exchange

Social platform redirecting advertisers to mobile

Facebook is shutting down Facebook Exchange and moving advertisers to newer products in a coordinated effort to focus more heavily on the social network's mobile-first advertising products. Per Facebook's vp of…

Fox’s Sponsored Snapchat Lens Boosted Brand Awareness for Empire by 16 Points

And totaled 33 million plays

In February, Snapchat officially announced that it had been working with WPP-owned Millward Brown for over a year to measure the effectiveness of campaigns for marketers, including brand awareness, intent…

Advertisement