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Mobile

L’Oréal's New Themed Emojis Are a Response to a 'Lack of Authentic Beauty Creative'

Brand leans on consumers to start conversation

Plenty of brands have launched one-off apps in an attempt to get onboard with the emoji craze, but L'Oréal hopes to make emojis part of a longer-term discussion about beauty trends…

The Republican National Convention Mobile App Has Livestreaming and a 360-Degree View

GOP offers a whole new view of Donald Trump

Anyone inside or outside Quicken Loans Arena in Cleveland later this month will be able to see all the elephants in the room in more ways than ever before. Just in…

How 4 Destinations Are Wooing Young Travelers on Snapchat

From an LGBT campaign in Dallas to neighborhood tours in Philly

This Thursday, the Dallas Convention and Visitors Bureau is launching a paid campaign on Facebook and Twitter to promote the city's first Snapchat channel. But rather than rolling it out…

Here's Why Las Vegas Hired DJ Khaled to Launch Its Snapchat Channel

Underscores a big tourism trend from coast to coast

Las Vegas is hoping DJ Khaled proves to be the key to winning over millennials. For a day and a half, the King of Snapchat committed the cardinal sin of Sin City:…

Parents Are Increasingly Using Mobile Devices for Back-to-School Shopping

And they're buying tech products

This year's back-to-school shopping seems to have parents spending more on mobile—and more overall. According to the results of a survey released today by Rubicon project, more than a third of…

Google Wants to Give You Better Control Over the Personalized Ads You See

And track users' search activity more across devices

Google is changing the way it stores the information it collects while also giving users the ability to update their privacy settings. The search engine giant is introducing a feature that…

Mobile Ad Study Finds Interstitials Only Slightly Better Than Banners for Being Seen

Consumers work hard to avoid all of them

Interstitial ads might not be much more promising for marketers than banner ads. And it appears neither format has much of an effect on mobile viewers. According to the results of…

LinkedIn Is Launching Programmatic Advertising for Display Ads

Follows the success of its service for sponsored content

LinkedIn is beginning to offer advertisers the option to buy display ads programmatically for desktop devices. Marketers will be able to buy display ads through an open auction or through LinkedIn's…

Twitter Introduces Searchable, Emoji-Like Stickers for Photos

Adding another layer of visual engagement

Twitter seems to be betting on the universal language of stickers to spur more engagement on the platform. In the next few weeks, Twitter will begin letting users add stickers to…

Instagram Will Start Letting You Translate Captions, Comments and Bios

New feature coming next month

Ever gone scrolling through Instagram and come across a breathtaking photo of the mountains of Iceland, the streets of Thailand or the jungles of the Amazon and wanted to know…

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