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Mobile

Google Is Introducing Native Video Ads for Mobile Publishers

Also expanding its Exchange Bidding format to mobile apps

If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google…

6 Examples of How Marketers Are Using Snap Inc.'s Spectacles

Fun take on social video

Snap Inc.'s video-capturing Spectacles are finally here and marketers are already getting their hands on them from vending machines called Snapbots, which started appearing yesterday near the Venice, Calif.,-based company's headquarters. The…

Michael Kors Is Dishing Out Discount Codes With a Casino-Themed Game on WeChat

Wants a chunk of massive Singles' Day sales

Being single is big business in China. Today is Singles' Day, a holiday popularized by ecommerce giant Alibaba that's already generated $12 billion in sales from shopping discounts today, and…

Brands Can Now Promote Their Chatbots With Targeted Facebook Ads

Burberry's holiday bot is part human, part automated

LISBON—Facebook is further integrating chatbots into the platform by letting brands buy newsfeed ads that directly link to one-to-one conversations in Messenger. During a talk today at the Web Summit tech…

Snapchat Launches First Sponsored Political Lens for Democratic Super PAC

Trump geofilter ad also planned for this week

Both presidential candidates are making one last-ditch effort to persuade young voters this week on Snapchat. Today, pro-Hillary Clinton super PAC Priorities USA Action purchased the mobile app's first political-themed lens,…

BMW and Major League Soccer Are Testing 'Expandable Teaser' Ads

Undertone's latest format pops in and out

At a time when ad formats like banners and interstitials seem to be increasingly less effective, brands are trying to better balance user experience and marketing goals. BMW and Major League Soccer…

Twitter Is Now Offering Brands Customer Service Chatbots to Use in Direct Messages

Evernote, Pizza Hut and Airbnb among the first on board

Twitter is upping its chatbot game. To better help brands converse with users and offer customer support, the company is launching two new products that will help answer basic questions and…

Instagram Is Letting Brands Test Taggable, Buyable Products in Photos

Feature launched with partners like Kate Spade and J. Crew

Instagram is moving further into the world of ecommerce by allowing brands to test taggable products in their photos. The Facebook-owned app is beginning to test organic posts that let nearly…

Digital Advertising Grew to a $32 Billion Industry in the First Half of 2016

A 19% year-over-year increase

According to a new report from the Interactive Advertising Bureau, revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase…

New York Stock Exchange Is Courting Millennials With Snapchat Filters and Vertical Video

Creates content for Taco Bell, KFC and Pizza Hut

Even a 224-year-old can be on Snapchat these days. Over the past couple of years, the New York Stock Exchange, which was founded in 1792, has been trying to fit in…

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