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Twitter Is Cutting 9% of Its Global Workforce

Despite the good news of beating earnings expectations

Twitter is planning to lay off 9 percent of its global workforce, as the ailing San Francisco tech giant struggles to please Wall Street despite beating earnings expectations. The company officially…

Netflix's Gilmore Girls Pop-up Coffee Shops Were a Massive Hit on Snapchat

Fans viewed the Luke's Diner filter 880,000 times

Netflix's recent takeover of 200 local cafés to promote the revival of Gilmore Girls got a major branding boost from Snapchat. On Oct. 5, Netflix recreated the fictional café Luke's from…

AT&T and Time Warner's CEOs Explain the Benefits of Their $85 Billion Merger

Targeted advertising, 5G investment are likely outcomes

After a whirlwind weekend in which AT&T announced its $85 billion deal to acquire Time Warner, the companies' two CEO sat down to explain what it all means. In the megamerger,…

The Where Factor: How Location Data Offers a New Marketing Edge

Brands must provide value if you share your whereabouts

Location. Location. Location. It's not just a crucial factor in real estate. Whether one is globe-trotting or strolling through the Lower East Side of Manhattan, an individual's longitudes and latitudes…

Uber's Ride Bookings Are Growing Insanely Fast, Approaching $6 Billion Per Quarter

Jumped 58 percent since January

SAN FRANCISCO—During the first day's closing session of Vanity Fair's New Establishment Summit, Uber CEO Travis Kalanick said that his app has 40 million monthly riders paying an average of…

Instagram Is Making It Easier to Discover New Accounts

Brings Stories to Explore tab

Instagram is now letting users find other people's Stories through its Explore tab. The feature, introduced today for both Android and iOS devices, lets those using the Facebook-owned video and photo…

Snapchat Beats Instagram and Facebook as the Top Social Platform for Teens

Study finds 80% use the app once a month

Snapchat's growth as the preferred social platform for teenagers continues to outpace other social platforms, and it's cutting into Facebook usage. According to investment firm Piper Jaffray's new "Taking Stock With…

A Simple Visual Trick Shows Google's Evolution From Search Engine to Cellphones

Brand's hardware on display in Droga5 work

The Google search bar is evolving yet again. You might say it's growing up. Or maybe it's growing out. A new spot for Pixel, Google's first self-branded smartphone, puts the iconic…

Google Debuts New Hardware, Including Smartphone and VR Headset, With AI at the Core

'Evolving from a mobile-first to an AI-first world'

Google just unveiled a Silicon Valley armada of products under one unifying flag: artificial intelligence. The tech giant today unveiled a number of new devices including the first Google-branded smartphone, a…

4 Things You Should Know About Podcast Advertising, According to the Pros

Brands build a relationship with listeners over time

When do you listen to podcasts? Probably in your car or on a train, during some kind of commute. Maybe you listen while you do chores around the house, adding…

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