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Mobile

In a World of Constantly Deleted Apps, This Mobile Player Uses Cash to Keep Folks Coming Back 2 million people open it almost every day

Mobile apps are deleted at rates that dishearten marketers everywhere. After all, some studies show that more than 80 percent of consumers—after being lured in by often-expensive acquisition campaigns—get rid…

February 19, 2015, 1:13 PM EST

Paran Johar Sells His Mobile Media Summits Series to French Events Company The hardest-working man in the sector will remain CEO

If you're in the mobile business, you know who Paran Johar is. For the past six years, he's been hosting and assembling Mobile Media Summits across the country, and more…

February 19, 2015, 8:30 AM EST

Why Google Should Fear Facebook's New Product Ads Social network's targeting threatens retail search dominance

Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social…

February 18, 2015, 7:01 AM EST

Facebook Launches Dynamic Product Ads for Data-Minded Retailers Merchants like Target can upload catalogs and then zero in on consumers

Facebook is giving Target and other retailers a new way to market to its 1.4 billion users. It's called product ads—yet another ad format that Facebook says sets it apart…

February 17, 2015, 1:25 PM EST

Facebook Brings New Partners Into Its Ad Network of the Future Publicis, Mediaocean and Merkle join Atlas

Facebook is opening its ad tech to more agencies and brands after making a round of new deals with big holding companies and advertising software firms. Publicis and its tech arm,…

February 10, 2015, 12:55 PM EST

Study Shows Which Mobile Ads Get Millennial Moms' Attention 77% of U.S. mothers respond to pics of babies

Today, Johnson & Johnson's BabyCenter and the Interactive Advertising Bureau's Mobile Marketing Center of Excellence is releasing a study that dives into how young moms—18 to 32 years old—in the…

February 10, 2015, 9:30 AM EST

Twitter Now Has 288 Million Users, But Its Growth Rate Is Under Scrutiny Investors and brands want the social player to scale faster

OK, don't freak out. Twitter's growth appears to be slowing, according to a quarterly earnings call today, but the social network says it's actually gained nearly twice as many users…

February 5, 2015, 5:22 PM EST

Tinder Shuts Down Gap's Pants Party Because Campaign Violated Terms of Service Brand posted unauthorized marketing

Just as The Gap was about to launch a new marketing campaign on Tinder, the hot dating app announced that the retailer's plans were an unauthorized violation of its terms…

February 4, 2015, 6:17 PM EST

Instagram Videos Now Loop, and Here's Why Brands Are So Excited About It The Gap releases a micro-series made for repeat

Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way…

February 4, 2015, 5:48 PM EST

Facebook Opens Its Ad Awards to Instagram Campaigns Starts taking submissions

Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for…

February 4, 2015, 11:17 AM EST

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