Advertisement

Technology

:

Mobile

This App Turns Mobile Shopping Into Clever Infomercials

'Minimercials' sell anything that costs $100 or less

Could shoppable, funny infomercials be the key to nailing mobile commerce? That's the proposition behind MikMak, a new app that puts a twist on gimmicky television commercials. Brooklyn-based MikMak has seven…

These New Facebook Ads Come With a Call Button to Ring Up Businesses

Going after mom and pop with new features

Facebook has built a "call" button people can tap to call businesses directly from an ad. More than 40 million businesses have Facebook pages, and now they can add the…

Starbucks Whips Up 21 Branded GIFs Starring the Frappuccino

Narwhals and unicorns? Yassss

Millennials will share practically any strange GIF or meme online with their friends these days, opening up a new, weird marketing tactic for brands. For Starbucks, that means creating a…

Here's Why AOL Is Poised to Take On Facebook and Google

Industry welcomes the competition

What do you get when you combine the one-time champion of dial-up and the current wireless subscription leader? You get an advertising technology player that could compete more closely with…

6 Major Assets That Verizon Gets in the AOL Deal

A timeline shows what happened before the $4.4 billion acquisition

Verizon's $4.4 billion acquisition of AOL this morning could give the telecom company the kind of massive scale in the online and mobile advertising industry to compete with Google and…

Ad Network Takes Steps to Ensure Consumers Actually See Mobile Promos

Millennial Media ramps up its viewability standards

As consumers shift from desktops to smartphones, advertisers want to make sure promos shift with them. To that end, the Media Ratings Council recently released its first guidelines for maximizing mobile…

Marketers React to Mobile Viewability Criteria, as Challenges Loom

Media Ratings Council develops guidelines

Earlier this week, the Media Ratings Council made its first statement about mobile viewability—a burgeoning concern for publishers and advertisers as more online traffic shifts to smartphones and tablets. The…

3 Must-See Mobile Ad Refreshes From Facebook, Google and Snapchat

Search and social evolve with the times

Mobile ads are growing more dynamic by the day, with the biggest platforms, from Google to Snapchat, in a constant state of marketing innovation. For young Snapchat, that means building…

This Ad Network Says Mobile Growth Is Over for Now

Fluent sees smartphone and tablet activity level out

After two years of explosive growth in the mobile space, there's at least one player experiencing a slowdown in terms of mobile versus desktop activity. In a report today, Fluent, a…

Now It's Official: More Google Searches Are Coming From Mobile Than Desktop

How the tipping point affects ads

Following years of speculation about the demise of desktop-based search, Google is officially announcing today that for the first time, more searches come from smartphones and tablets than from laptops and…

Advertisement