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New York Ice Cream Shop Sees 5% of Sales Via Mobile Payments Plans to boost buys for National Ice Cream Day

New York ice cream shop Van Leeuwen began rolling out mobile payments through PayPal earlier this year, and now makes roughly $200—or about 5 percent—through smartphone transactions at its East…

July 18, 2014, 11:16 AM EDT

Bonnaroo’s App Sent More Than 97,000 Push Notifications to Festivalgoers This Year Data helps set the 2015 agenda

Bonnaroo is the latest music festival to test location-based technology this year, and is now releasing some data tied to the 100 beacons that were placed on the concert's 700-acre…

July 16, 2014, 2:49 PM EDT

Apple and IBM Join Forces to Boost Mobile Sales Archrivals team up for b-to-b market

Apple has partnered with IBM to give the mobile phone manufacturer fresh inroads into the business-to-business market. Under the deal—dubbed an exclusive partnership between the archrivals—they will develop 100 apps for…

July 15, 2014, 7:49 PM EDT

General Electric's First Snapchat Is One Small Step for Brand Kind Exploring the next social frontier

General Electric is blasting off on Snapchat. The industrial giant is sending out fun drawings that depict space travel while hinting at a marketing play that could tie into tomorrow's 45th…

July 15, 2014, 2:14 PM EDT

Mobile Video Study Claims Better Performance Than TV But that’s not always a good thing

A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if…

July 14, 2014, 3:21 PM EDT

LeBron James Give Sports Illustrated Its Best Day Ever Online Sees highest traffic

LeBron James' big decision turned into Sports Illustrated's biggest day online. The iconic sports magazine says James' story drew 6.1 million visitors Friday, the day the website broke the news…

July 14, 2014, 2:39 PM EDT

AT&T’s Hackathons Help Foster Digital Innovation Providing solutions by tinkering with ideas and tech

The word hacker may have a negative connotation, but AT&T wants to show the world how it can lead to positive innovation. "That's the old connotation," said Carlton Hill, vp of…

July 11, 2014, 10:06 AM EDT

Marriott Tests In-Hotel Beacons With Loyalty Program Perks Also gets into the flash deal space

Marriott International is giving its loyalty program a heavy-duty revamp with new digital and on-site activations. Marriott Rewards has added two features—LocalPerks and FlashPerks—that build on a program called PlusPoints…

July 10, 2014, 5:25 PM EDT

Digital to Pass 25% of Global Media Spend for First Time Growth in U.S. and U.K. is greatest

Marketers will continue to pour more money into mobile and digital this year. According to a new report from eMarketer, spending on digital advertising globally will swell 16.7 percent this year to…

July 9, 2014, 1:01 PM EDT

Nielsen Exec: Don't Expect to Be Impressed by Impact of Mobile TV Ratings Starts tracking viewing on devices

Nielsen has declared itself "open for business" in terms of tracking TV viewing on smartphones, tablets and other electronic gadgets. But don’t expect those numbers, which will be available for…

July 9, 2014, 12:51 PM EDT

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