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URL on Bus Shelter Ad Rewards You With Ride in Lamborghini or Dog Sled Qualcomm stunt attempts to create 'Best Bus Stop Ever'

While TNT has set the bar pretty high for interactive stunts in public spaces (in Holland, at least), there's still something charming about this "Best Bus Stop Ever" video from…

February 21, 2013, 12:34 PM EST

Bob Dylan App Unlocks 'Tempest' Downloads for Free in Key Locations Meaningful locales from the artist's past

When I say "geolocation," which legendary musician immediately springs to mind? Bob Dylan, of course! Well, he should, now that he's teamed up with creative agency CNNCTD+ to promote his…

September 26, 2012, 10:42 AM EDT

Guinness QR Cup Reveals Scannable Code When Full Another reason to choose the black stuff

QR codes have been exhibiting an uncharacteristic characteristic lately—they've been not sucking as much. We had the Korean retailer's 3-D sunlight-activated QR code, which was scannable only at lunch, when…

May 17, 2012, 2:44 PM EDT

Flipboard's Quittner Talks About Role, Explains Ad Platform 'We don't call ourselves an aggregator—it's a dirty word.'

If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin,…

May 16, 2012, 7:59 PM EDT

Facebook Paints Giant, Useless QR Code on Roof of Headquarters Scanning it opens fan page on site

Painting enormous QR codes that are scannable from the air is something of a rite of passage for tech nerds—sort of like tagging a railway overpass in your hometown when…

March 26, 2012, 11:08 AM EDT

Samsung Makes Fun of Apple Fans Again in Super Bowl Spot Teaser released by 72andsunny

Here's another Super Bowl ad teaser to add to the pile. (Companies who aren't revealing anything about their spots are the exception this year.) This one's for Samsung—a 45-second clip…

February 1, 2012, 2:57 PM EST

Domino's Mobile App Lets You Order Right Off a Billboard App uses augmented reality

Domino's and Blippar have created a mobile ordering app in Britain for hungry (and desperate) people with smartphones. The app interacts with billboards advertising the pizza chain's 555 deal. You…

January 5, 2012, 9:11 AM EST

The World's Largest QR Code (aka the World's Biggest Waste of Time) Skanz is a big believer in the technology

To the dismay of art directors and aesthetes everywhere, QR codes seem to be gaining steam. Now, Skanz, a tech startup that links personalized scannable bar codes to a user's…

October 13, 2011, 2:16 PM EDT

Advertising Week Day Two With Anthony Ha Adweek staff writer Ha sees the love flowing between Foursquare and ESPN

October 4, 2011, 7:54 PM EDT

Toyota's GPS App Lets Kids Drive From the Backseat

The ToyToyota "Backseat Driver" app lets kids in the backseat take a virtual drive, linked by GPS to the parent's actual driving route. Along with social capabilities and game-play functions,…

July 26, 2011, 8:46 AM EDT

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