Cinnabon Hopes Its Twitter Success Will Help Yield Equally Sweet Results on Snapchat

Testing bite-sized videos for teens

In recent years, Cinnabon has become a brand known for stylized photos and pithy tweets concerning cinnamon rolls on Twitter, tweeting more than 95,000 times since 2009. Now it hopes…

Popular iPhone Ad Blocker Will Let Users Decide Whether to Allow Unannoying Ads

Crystal joins white-listing initiative, sparking some backlash

In what could be seen as a positive sign for advertising pros, popular iPhone ad blocker Crystal plans to let users opt in to viewing nondisruptive ads. The developer behind Crystal,…

Why 3 Popular Viners Are Livestreaming From TomorrowWorld This Weekend

Poaching top social talent to test new app

The boom in livestreaming apps has already created a new type of video creator that churns out real-time content on the fly at events. Now brands are figuring out how…

4 Brands Whose Creative Approaches to Mobile Marketing Are Getting Big Results

Google updates best-practice 'playbook'

Did you know that 67 percent of smartphone shoppers will switch to a competitor's site if the checkout process takes too long? That's one of a handful of stats Google…

Cinnamon Toast Crunch Created a Selfie Spoon to Help You Snap the Perfect Breakfast Pic

Yes, it's a thing

Breakfast may be the most important meal of the day, but it shouldn't stand in the way of taking a daily selfie. In a wacky marketing move, General Mills' Cinnamon Toast…

Mobile Ad Blockers Have Already Become the App Store's Top Downloads

Global marketers wary of the fast-growing trend

COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of…

5 Big Digital Marketing Stats We Learned From Dmexco

Here's one: E-commerce is huge in China

The digital marketing conference Dmexco wrapped up in Cologne, Germany, today, with plenty of interesting stats about mobile, branded content and e-commerce. Here are the five most interesting insights: 1. Instagram…

Warby Parker and Saks Fifth Avenue's Mobile Commerce Just Got More Interesting

Relay should give them greater app reach

Digital payments company Stripe revealed a mobile commerce system today called Relay, which lets retailers offer products across multiple smartphone apps in an unusually easy fashion.  Launch partners from the merchant…

Why Jim Beam Is Running Snapchat Ads to Launch a New Apple-Flavored Bourbon

Liquor brand targets millennials

Snapchat is a risky place for alcohol brands to play. Sixty-three percent of its monthly users are between the ages of 13 and 24, leaving a small pocket of people…

Instagram Debuts 30-Second Video Ads in Its Latest Pitch to Big Brands

Longer clips 'give ads a more cinematic feel'

Just three months after launching a full-blown ad business, Instagram is kicking things into another gear, announcing today that marketers can utilize 30-second videos in campaigns. Before, ads were capped at…