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This Is What Consumers Want From New Tech And 4 startups trying to take those desires to the bank

What needs and priorities define the contemporary American consumer? The Future Foundation took a look at some key trends shaping modern life, and using its findings, selected four startups the…

November 17, 2014, 12:02 AM EST

And Now Even Wearables Have Programmatic Ads Amtrak buys first promo from new network

Programmatic advertising—a burgeoning medium for desktop, tablet and smartphone marketers—is now happening via smartwatches. FitAd, a 4-month-old wearables ad network, has begun facilitating automated promos for Amtrak's Acela Express service to…

November 13, 2014, 4:18 PM EST

Study: Mobile Marketers Should Pay Attention to China Where 71% of consumers watch videos on the go

Much has been made of cord cutters—consumers who ditch television sets to watch videos on smartphones and tablets—and how advertisers can grab their attention. But while U.S. broadcasters and companies…

November 12, 2014, 10:00 AM EST

Are Brands Afraid of Sharing Their Consumers' Data With Facebook? Social network assures them it’s secure

Facebook wants brands to know their data is safe. The social network has been on a charm offensive of sorts to assure advertisers that when they share information to buy…

November 11, 2014, 2:43 PM EST

Spotify May Be Responsible for Nearly 7% of All Global Music Sales And other things we gleaned from the Taylor Swift dust-up

Irked by pop star Taylor Swift's much-hyped departure from Spotify, the music platform's CEO Daniel Ek took to a blog today to claim that his tech player has doled out…

November 11, 2014, 12:36 PM EST

Jaguar's Google Glass App Brings Print Ads to Life Nicholas Hoult shows off his tech lair in new campaign

Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast…

November 11, 2014, 9:00 AM EST

This Might Be the Best Branded Parenting iPad App of the Year Stride Rite is ramping up its mobile game

The data points around mobile are simply relentless, and here's the latest stat from Adobe: Smartphones and tablets will account for $1.6 billion in sales on Thanksgiving, Black Friday and…

November 10, 2014, 7:00 AM EST

Is Your Company’s Digital Transformation Really Happening? Study shows a disconnect between perception and reality

CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear…

November 10, 2014, 12:02 AM EST

Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands Not quite ready for its close-up

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the…

November 5, 2014, 2:26 PM EST

Urban Outfitters Tries Pinging Your Phone in the Fitting Room Can beacons boost sales and cool factor?

Once the hip place for college kids to load up on ironic T-shirts and random tchotchkes, Urban Outfitters is now trying to get some of its coolness back through mobile…

November 4, 2014, 12:51 PM EST

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