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New Movie Promotion Asks You to Dish on Your Closest Relations Paramount taps Whisper app for marketing

There's nothing like a Whisper campaign for building movie buzz. The secret-sharing app is a key element for promoting the new Paramount Pictures film Men, Women and Children, asking people to…

August 19, 2014, 2:26 PM EDT

Uber's Delivery Play Shows Logistic Brands Are Under Attack UPS and FedEx see tech encroachments

The logistics industry—long dominated by UPS, FedEx and USPS—is officially under attack from the technology sector. Amazon delivery drones are seemingly on the horizon, and Google is pitching same-day delivery in…

August 19, 2014, 12:50 PM EDT

Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages 'Never seen that kind of number'

Funny or Die found a new way to boost video views. All it takes is a little Kik—help from the messaging apps' new Promoted Chats product. The digital comedy crew…

August 18, 2014, 4:39 PM EDT

Millennials Abandon Cash for Mobile Payment Apps Venmo gives competitors a run for their money

If trends among millennials are any indication, cash, checks and credit cards could all be going the way of the passenger pigeon. As Bloomberg points out, mobile payment apps like eBay's…

August 18, 2014, 4:08 PM EDT

The 4 Biggest Marketing Implications From Amazon's Fire Phone Gesture-based ads and a lot of shopping

Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing…

August 18, 2014, 7:00 AM EDT

Lenovo Overtakes Samsung, Becomes No. 1 Smartphone in China Vying to be a global player

Lenovo overtook Samsung as the No. 1 smartphone maker in China and the fourth largest worldwide in the second quarter of 2014, according to the company and research firm IDC.  The…

August 14, 2014, 5:17 PM EDT

Hailo Goes Guerilla to Take On Uber and Lyft as Ride-Sharing War Heats Up Debuts campaign in NYC, Chicago and Toronto

Hailo, which helps consumers flag taxis, is embarking on a guerilla marketing campaign today in New York, Chicago and Toronto. For each city, the mobile app has hired a team…

August 14, 2014, 11:39 AM EDT

This 4A’s Group Uses Its Talents to Solve Real-World Problems They’re ADvocates for change

Specs Who Founders Monisha Tripathi (bottom row, far left), Lauren Johnson (middle row, third from right), Jessica Merrell (top row, far left) and Jenny Hoffman (middle row, fourth from right), surrounded…

August 13, 2014, 8:55 PM EDT

GetTaxi Nabs Another $150 Million in Funding Ride-share apps are booming, and there's infighting

GetTaxi—a consumer taxi app that has seen success in cities in Israel, Russia and the U.K.—launched in the United States this week, in New York, and secured an additional $150…

August 13, 2014, 5:09 PM EDT

Mobile Payment Options at the Pump Are Growing Gilbarco teams up with VeriFone to become latest to offer mobile options

VeriFone Systems and retail petroleum technology company Gilbarco Veeder-Root hope to entice customers to pay electronically at the gas pump. The two companies announced a partnership today to offer electronic payments…

August 13, 2014, 3:51 PM EDT

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