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Mobile

Big-Box Stores Like Target Think These New Apps Can Defeat Amazon Can they stop the showrooming monster?

Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success. This holiday season, however, might prove to…

December 1, 2014, 12:02 AM EST

The 4 Major Digital Ad Formats Face Off Plus a look at the best and worst verticals for each

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings. Not…

November 30, 2014, 11:36 PM EST

Have We Entered the Age of Brand Terrorism? Why foreign operatives have their sights set on America's famous brand names

In October, FBI director James Comey no doubt caused a sleepless night for many an executive when he told CBS' 60 Minutes that "there are two kinds of big companies in…

November 30, 2014, 11:35 PM EST

Twitter Now Lets Brands Tweet Deals to Users With a New Offer Button Discounts in time for holidays

Twitter is rolling out a new feature that allow brands to tweet deals, which users can claim online and redeem in stores. Twitter Offers is the messaging network’s second step…

November 25, 2014, 12:24 PM EST

Square Just Made Three Huge Moves in One Week Launches social payments and partners with a competitor

Between Apple Pay, branded apps and partnerships with payment companies, mobile payments are gaining traction with marketers. And clearly, the mobile payment company Square doesn't want to be left behind. Within…

November 25, 2014, 11:59 AM EST

Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds Taps tech partners to develop marketing machine

Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community…

November 21, 2014, 12:00 PM EST

Victoria's Secret Wants to Win Over Millennials With Its Own Mobile Messaging App 'Pink' lets you talk and shop

Victoria's Secret wants to see what today's millennials are talking about with a new twist on mobile messaging. At the same time that practically all millennial-minded marketers are using Snapchat, Line,…

November 20, 2014, 3:00 AM EST

Fraternity Brothers Fight Over Ownership of Fast-Growing Mobile App Lawsuit says Yik Yak founders owe their friend a share

A story of "betrayal" and "greed"—it's a story as old as apps themselves. And now a fraternity brother is claiming he was robbed of his stake in Yik Yak, a…

November 19, 2014, 3:53 PM EST

Today's #AdweekChat Topic: How We Shop, and Why We Buy 2 p.m. Twitter chat tackles all things retail as the holidays near

Mobile shopping apps and great digital deals may get the buzz, but when it comes to picking out holiday gifts, millions of Americans still want to get in the car…

November 19, 2014, 10:51 AM EST

Kik's Next Big Play: An Animated GIF Messaging App Booming startup buys Relay after raising $38.3 million

The GIF has a future in mobile advertising, especially within messaging apps, according to Kik. The messaging startup, which just raised $38.3 million, has purchased Relay, a GIF-based messaging app…

November 19, 2014, 7:30 AM EST

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