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Mobile

Boom Beach Started Its New Campaign on TV and Will End It in the Game This Friday

Supervillain Dr. T preps new weapon for mobile game

If you like absurd cartoon supervillains, here's a campaign for you. Mobile game maker Supercell and New York agency Barton F. Graf 9000 are hyping strategy game Boom Beach with a…

Millennials Don't Care If You Don't Get Them, Samsung Says in Its Latest Grab for Cool

R/GA takes a stab at YOLO

Samsung is looking to cozy up with the youths by proving it gets what it means to be a millennial ... and that it's cool with it. A new commercial from…

Durex Is Lobbying Very Hard Indeed for a Condom Emoji

To promote safe sex (and safe sext)

In anticipation of World AIDS Day on Dec. 1, and based on the frightening revelation that 80 percent of 18- to 25-year-olds use emojis for basic communication, Durex is demanding…

Bentley's New App Uses Facial Recognition to Point You to the Ideal SUV

Emotion meets design

In what it's billing as a "luxury commissioning experience," Bentley has launched its Inspirator app with a compelling promise: To use your emotions to recommend you the perfect Bentayga SUV. VML…

Google Invites You to Rediscover Paris Nightlife With Its Exploratory 'Magic Hours' Campaign

Take a light-up bike ride, swim with the symphony, and more

Yesterday, Google France launched the second edition of "Les Heures Magiques" ("The Magic Hours"), created with 72andSunny Amsterdam. For 31 nights, the interactive, mobile-first campaign will invite Parisians—and tourists—to rediscover…

Why These 3 Agency Guys Are Walking 125 Miles to a Company's Office for a Pitch

Not just for the exercise

It's good to walk a mile in your client's shoes. But is it even better to walk 125 miles? Le Balene will soon find out. The Italian agency is wooing an…

So Happy Together? You and Android Lollipop Should Never Be Apart, Ads Say

OS connects all your devices all the time

Android wants to be with you. Everywhere. All the time. Is that so wrong? The Google-developed platform doubles down on the "togetherness" theme in work touting its new Android 5.0 Lollipop…

Lovely Ad for Pinterest Shows How It Can Inspire Collaborative Brilliance (or at Least Dinner)

Messaging opens up new possibilities

Pinterest touts its newly unveiled messaging feature in this handsomely shot two-and-a-half minute video from production house Strike Anywhere. The clip is Apple-esque, as are so many personal-tech ads these days,…

Kargo, Moat Serve Mobile Video Metrics

Will show how long ads play and whether they were viewable

Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for…

Video Game Streaming Site Twitch Goes Mobile

Hopes to expand audience to include casual gamers

Jayson Love works a regular 40-hour a week job. From Monday through Friday, the creator of the Twitch channel ManVsGame logs on around midnight to settle into eight hours of…

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