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Google Opens Exclusive Video Ad Market for Select Publishers and Brands Only premium need apply

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad…

June 4, 2014, 1:04 PM EDT

Google Finds a Grand Metaphor for the Future in a Toy From 1974 No, not the Pet Rock

Life is like a Rubik's Cube, says Google. A new ad pays homage to the classic puzzle game by featuring its Hungarian inventor, Ernő Rubik, and by leveraging the toy as…

June 2, 2014, 8:47 AM EDT

Google Shows Off Its Self-Driving Car. Would You Take a Ride in It? Three-minute demo glimpses the future

Google has designed a self-driving car. And whatever reservations you might have about such an idea, the company won't be putting the brakes on it anytime soon—if only because the…

May 29, 2014, 8:37 AM EDT

14 Digital Trends on Kleiner Perkins' Venture Capital Radar Mary Meeker on who shall inherit the Web

Snapchat and WhatsApp both account for 700 million photos shared daily. The average Google user is six times more valuable than the average Facebook user. Buzzfeed is big on Facebook…

May 28, 2014, 2:10 PM EDT

Google Makes the Subtlest Logo Change in the History of Logo Changes Single pixels matter

You didn't notice it, but the design geeks on Reddit did. Google moved the "g" right one pixel and the "l" down and right one pixel, one eagle-eyed Redditor noticed on…

May 28, 2014, 9:43 AM EDT

Google Expands Its Brand Plans With Real-Time Results Display vp discusses campaign measurements

Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s…

May 21, 2014, 1:04 PM EDT

100-Year-Old Pretzel Brand Finds Its Digital Voice Rold Gold's marketing vp talks tactic twist

Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad…

May 16, 2014, 3:06 PM EDT

Twitter Video Ads Now Play With One Click Quietly rolls out new format

Twitter’s one-click video is now open to advertisers and brands, Adweek has discovered. Twitter confirmed that the more desirable video format has been expanded beyond Amplify media partners who started…

May 5, 2014, 4:42 PM EDT

YouTube Will Let Brands Target Top 5 Percent of Its Videos Johnson & Johnson and Heineken have beta-tested 'Google Preferred'

YouTube is attempting to assuage advertiser concerns about showing up next to poor content by rolling out Google Preferred. The feature allows brands to target pre-roll ads against the top…

April 30, 2014, 11:46 PM EDT

Coca-Cola Serves World Cup Trivia on QuizUp App now advertising with branded topics

Coca-Cola is now sponsoring World Cup trivia on QuizUp, the fast-growing mobile app out of Iceland. The app from Plain Vanilla Games has been testing branded quizzes as its advertising…

April 17, 2014, 7:00 AM EDT

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