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Many Florists Barely Break Even on Valentine’s Day Order gatherers are a thorn in their side

As you read this, Americans are in the process of dropping $1.9 billion on Valentine’s Day flowers—much of it going to buy the 224 million roses grown just for the…

February 10, 2014, 10:09 PM EST

Google's New Real-Time Audience Measurement Is a Brand Play Teams with comScore to enhance DoubleClick tools

Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick…

February 10, 2014, 5:50 PM EST

Brand Apps Need to Provide a Utility to Stay Visible And it isn’t all about coupons

Janette Yauch, Charmin’s brand manager, is meeting this week with marketers for sister Procter & Gamble brand Duracell to brainstorm how to charge up popularity around the battery’s smartphone app.…

February 3, 2014, 11:04 PM EST

How Google's $7B Loss On Motorola Is A Success (Or Not) Analysts say that the 'big bet gone wrong' may be win after all

Google spent $12.5 billion for Motorola, sold it off in pieces that returned $5.1 billion, and yet some analysts are claiming that it was a deal well struck. On its face,…

January 30, 2014, 12:26 PM EST

Federal Agents Descend on Google Glass Wearer Dragged off in middle of movie for harmless gadget

Federal agents interrogated a Google Glass enthusiast for wearing his computerized eyewear in a movie theater, according to reports. The Department of Homeland Security's U.S. Immigration and Customs Enforcement arm questioned…

January 21, 2014, 5:09 PM EST

Google Welcomes Nest Home Pays $3.2b for smart thermostat maker

Google is spending $3.2 billion to buy Nest, the hardware for the home technology startup. The acquisition is Google’s second-most expensive purchase after its 2012 deal to buy Motorola for $12.5…

January 13, 2014, 7:01 PM EST

Rap Genius Traffic Chart Shows Google's Power Website sees speedy recovery after search slap

The power of Google is a wonder to behold—just see for yourself in the chart above. A simple tweak of its search algorithm and a previously popular website can drop…

January 6, 2014, 3:04 PM EST

Check-In CES: Rise of Curved Glass Function and integration are 2 key driving factors

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January 6, 2014, 1:04 PM EST

Google's Wood Phone Finally in the Wild Real bamboo option now available

Google’s Moto X phone was launched this summer, but one model has been kept from the public: he bamboo version. The Moto X is Google’s first smartphone born completely out of…

December 17, 2013, 5:32 PM EST

Handing Over the Keys to Keyword Targeting Grapeshot claims trading ad-vantage

Digital buyers are looking for any edge they can get in the ever-evolving world of high-stakes ad bidding. If for instance, they could tell that people viewing winter sports content…

December 13, 2013, 1:02 PM EST

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