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Infographic: What Type of Olympic Content Is Most Popular on YouTube?

You don't have to be a sponsor to get views

The 2016 Summer Olympics in Rio haven't even begun, and there are already 7.8 billion views of Olympic content existing on YouTube. Of course, that number dates a lot farther…

Google Launches Smarter, More Visual Ads Timed for Holiday Shopping

'Showcase Shopping' ads give retailers a boost in search

                 Showcase Shopping ads could help connect consumers' vague searches with retail products.  Ahead of the holiday shopping season, Google is working to create more visual products for…

Google Wants to Give You Better Control Over the Personalized Ads You See

And track users' search activity more across devices

Google is changing the way it stores the information it collects while also giving users the ability to update their privacy settings. The search engine giant is introducing a feature that…

YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads

Including a free app with music and editing tools

YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses. Today, Google is launching three ways for SMBs to create video ads for…

Infographic: Who's Winning the Race on YouTube, Hillary Clinton or Donald Trump?

Zefr looks at how front-runners stack up

Donald Trump is usually quick to boast about how much he's winning—in politics, in business, etc., etc., etc. But now, it appears he's winning on YouTube as well, according to…

Google Offers to Help Small Businesses With Mobile Website Stress Test

Evaluation includes three key metrics

Google says it wants to help small businesses know if their mobile websites are good enough. Today, the company is introducing a way for small businesses to test their website's ability…

Google Now Controls 12 Percent of All Global Media Spend

Nearly half of the companies in the report lost revenue

Alphabet—Google's reorganized holding company—is the world's largest media owner in the world, according to a new report from Zenith Media today. Alphabet controls 12 percent of all global media spend, which…

Google Built an Escape Room, and Is Making People Use a Bunch of Its Apps to Get Out

Virtual keys to a physical prison

Google France has built an escape room to seamlessly unite online and offline worlds. Created by We Are Social, Première Pièce will open at an undisclosed location in the heart of…

Google Maps Will Feature Local Search Ads for Businesses

Also introduces expanded text ads

Expect to see more digital strangers along your physical routes: Local ads are coming to Google Maps. Now that nearly one third of all mobile searches are related to location, Google…

5 Takeaways for Marketers From the First Day of Google I/O

Virtual reality, virtual assistants and video messaging

Google kicked off its annual Google I/O conference today at an outdoor amphitheater in sunny California, showcasing for the first time major hardware and software debuts happening throughout the rest of the…

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