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Google

YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads

Including a free app with music and editing tools

YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses. Today, Google is launching three ways for SMBs to create video ads for…

Infographic: Who's Winning the Race on YouTube, Hillary Clinton or Donald Trump?

Zefr looks at how front-runners stack up

Donald Trump is usually quick to boast about how much he's winning—in politics, in business, etc., etc., etc. But now, it appears he's winning on YouTube as well, according to…

Google Offers to Help Small Businesses With Mobile Website Stress Test

Evaluation includes three key metrics

Google says it wants to help small businesses know if their mobile websites are good enough. Today, the company is introducing a way for small businesses to test their website's ability…

Google Now Controls 12 Percent of All Global Media Spend

Nearly half of the companies in the report lost revenue

Alphabet—Google's reorganized holding company—is the world's largest media owner in the world, according to a new report from Zenith Media today. Alphabet controls 12 percent of all global media spend, which…

Google Maps Will Feature Local Search Ads for Businesses

Also introduces expanded text ads

Expect to see more digital strangers along your physical routes: Local ads are coming to Google Maps. Now that nearly one third of all mobile searches are related to location, Google…

5 Takeaways for Marketers From the First Day of Google I/O

Virtual reality, virtual assistants and video messaging

Google kicked off its annual Google I/O conference today at an outdoor amphitheater in sunny California, showcasing for the first time major hardware and software debuts happening throughout the rest of the…

Google Is Expanding Universal App Campaigns to iOS Developers

It's already driven 2 billion app installs

Google is opening up its Universal App Campaigns for iOS developers to use for driving app installs to Apple devices. The search engine giant—which begins its annual Google I/O developer conference…

For the First Time, Google Is Bringing Retail Ads to Image Search

Makes it easier for mobile users to shop online

                   Google To keep up with the influx of people shopping on their smartphones, Google is updating its offerings for retailers by launching ads in Google Images and introducing local…

YouTube Is Encouraging Users to Share Videos With a New in-App Messaging Feature

Test run competes with social sites like Facebook

Not to be outdone by Facebook, Snapchat and Amazon, YouTube wants to help people share videos through social media. Wired reports the video site is testing a feature that will do just that…

Do You Accidentally Thumb Over Ads All the Time? Google's Working on That

Cutting back on all the extraneous mobile clicks

Everyone with a smartphone has accidentally thumbed over an ad they had absolutely no interest in seeing. Google wants to do something about it, while improving the user experience as…

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