Google Is Rolling Out New Technology for Publishers to Count Mobile Viewability

As a result of its accreditation being suspended

After getting suspended from the Media Rating Council—which has become digital advertising's de facto measurement watchdog—last month, Google is slowly starting to roll out a new way for publishers that…

A Simple Visual Trick Shows Google's Evolution From Search Engine to Cellphones

Brand's hardware on display in Droga5 work

The Google search bar is evolving yet again. You might say it's growing up. Or maybe it's growing out. A new spot for Pixel, Google's first self-branded smartphone, puts the iconic…

Google Debuts New Hardware, Including Smartphone and VR Headset, With AI at the Core

'Evolving from a mobile-first to an AI-first world'

Google just unveiled a Silicon Valley armada of products under one unifying flag: artificial intelligence. The tech giant today unveiled a number of new devices including the first Google-branded smartphone, a…

How These 3 Squarespace Sites Are Giving Back to Customers and Communities

From dog adoptions to finding a job

Squarespace, a website-building hub, has partnered with Google to build something beautiful. A new ad campaign focuses on three companies or clients that use Squarespace's services and shows just what…

Google Says It's Continuing to Close the Gap Between YouTube and TV

Two-thirds of viewers pick up their phones during commercials

In its continued battle to prove it can compete—and beat—with the broadcasting behemoths, YouTube says adults are five times as likely to watch video online than they are through linear. After…

Fiat Chrysler Has Significantly Improved Its Engagement With a Quora-Like Tactic

33 percent jump in search activity

Digital consumers' activity has shifted as folks spend more time revving up their mobile devices than desktops, and Fiat Chrysler Automobiles is utilizing an interesting, successful way to engage with…

Google's 4 New Advertising Moves Collectively Take Direct Aim at TV Budgets

Debuts updated measurement tools, local promos

Google will hold court in multiple sessions at Advertising Week in the coming days, and one message showgoers can expect to hear is how the company's video ads compare with…

YouTube Is Enlisting Some of Its Biggest Stars to Help Get Out the Vote

#VoteIRL campaign launches today

With under seven weeks to go until Election Day, YouTube has recruited some of its biggest stars to help convince young people to vote. Today, Google is launching its #VoteIRL campaign…

Google Ends Partnership With AdBlock Plus' Partner for 'Acceptable Ads' Marketplace

'Not a business that we want to be a part of'

COLOGNE, Germany—Only one day after AdBlock Plus launched an advertising marketplace claiming that Google would sell ads that would be served to people who have installed an ad blocker, Google's…

What Google Learned From the Digital Diaries of 1,000 Mobile Users

Smart phones are the popular choice for addressing needs

There's that old saying about how it takes walking a mile in someone else's shoes to know them. But for Google, all it takes is a week of tracking a…