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Google Says It's Continuing to Close the Gap Between YouTube and TV

Two-thirds of viewers pick up their phones during commercials

In its continued battle to prove it can compete—and beat—with the broadcasting behemoths, YouTube says adults are five times as likely to watch video online than they are through linear. After…

Fiat Chrysler Has Significantly Improved Its Engagement With a Quora-Like Tactic

33 percent jump in search activity

Digital consumers' activity has shifted as folks spend more time revving up their mobile devices than desktops, and Fiat Chrysler Automobiles is utilizing an interesting, successful way to engage with…

Google's 4 New Advertising Moves Collectively Take Direct Aim at TV Budgets

Debuts updated measurement tools, local promos

Google will hold court in multiple sessions at Advertising Week in the coming days, and one message showgoers can expect to hear is how the company's video ads compare with…

YouTube Is Enlisting Some of Its Biggest Stars to Help Get Out the Vote

#VoteIRL campaign launches today

With under seven weeks to go until Election Day, YouTube has recruited some of its biggest stars to help convince young people to vote. Today, Google is launching its #VoteIRL campaign…

Google Ends Partnership With AdBlock Plus' Partner for 'Acceptable Ads' Marketplace

'Not a business that we want to be a part of'

COLOGNE, Germany—Only one day after AdBlock Plus launched an advertising marketplace claiming that Google would sell ads that would be served to people who have installed an ad blocker, Google's…

What Google Learned From the Digital Diaries of 1,000 Mobile Users

Smart phones are the popular choice for addressing needs

There's that old saying about how it takes walking a mile in someone else's shoes to know them. But for Google, all it takes is a week of tracking a…

This Study From Nielsen and Google Says YouTube and Linear TV Help Each Other

Research shows relationship between reach and engagement

YouTube and TV—two competing mediums fighting for the same eyeballs and advertising dollars—might actually be able to find common ground. A Nielsen case study commissioned by Google found that TV reach…

Google Says These Bag and Shoe Brands Are Trending Among Back-to-School Shoppers

Pokemon and Birkenstock are still in style

Google has released a list of 2016 back-to-school trends based on search and YouTube traffic. And with the National Retail Federation estimating that consumers will spend around $75.8 billion on back-to-school shopping, marketers…

Bacardi Is Turning Private Web Surfing Into an Online Scavenger Hunt

Partners with electronic musician Goldroom

Bacardi Most people know Google Chrome's incognito mode for removing any trace of their web history—or for avoiding retargeted digital ads that track their whereabouts. But Bacardi found a clever little…

Google Is Sending More Than a Dozen YouTube Stars to Rio to Livestream the Olympics

Ramps up coverage with search, maps and mobile

Google is bringing its team of tech offerings to the 2016 Olympics this month in hopes of winning part of the online action. Just in time for the summer games, which…

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