Gaming | Adweek




Arian Foster and Marshawn Lynch Play Their Own Fathers in Hilarious Ad for Madden 25 Watch for the hair alone

EA Sports goes back to the future with this dumb-in-a-funny-way spot by ad agency Heat for Madden 25. In the '80s, we're told, two guys playing an early version of…

August 19, 2013, 2:56 PM EDT

VideoWatch's Awesome Stupid Video of the Week: Super Meat Boy Gamer ExoSDA blazes through a super-hard platformer in less than 20 minutes

Some people can balance a spoon on their noses. Some people have double-jointed elbows. Some people can type 200 words per minute. Here is a guy who can play one…

July 26, 2013, 12:01 AM EDT

Ad of the Day: See a Live Actor Morph Into a CGI Hero in This Gaming Spot 180 pitches The Last of Us

It's a more-than-familiar narrative: At the end of the world, you'll do horrible things to survive. But this new spot from 180 Amsterdam, for the post-apocalyptic PlayStation 3 game The…

July 23, 2013, 12:58 PM EDT

Comic-Con Is No Longer Just a Nerd Fest What's in it for media types and marketers?

Meanwhile, in San Diego, something unusual is afoot! Who are these strangers walking the halls of Comic-Con? Not the 150,000 comic book collectors, sci-fi movie completists and nerdy super-fans dressed…

July 21, 2013, 10:38 PM EDT

Grand Theft Auto V Gameplay Video Is Killing It in Its First 24 Hours Online Novel approach to big reveal

The stats suggest you've probably watched this already, but here it is again—the official gameplay video for Rockstar's Grand Theft Auto V, coming Sept. 17. Gaming spots often blow up…

July 10, 2013, 1:34 PM EDT

Nickelodeon Partners With Frozen Vegetable Brand Birds Eye 'Play with your food'

Birds Eye wants to rally kids into eating veggies this summer, so it’s serving up a main course of Nickelodeon with a helping of gamification. The frozen foods maker today will…

July 7, 2013, 10:51 PM EDT

Zynga Taps Xbox Chief as CEO Stock up 10 percent by end of Monday

Zynga wowed the gaming and greater media worlds by nabbing top Xbox executive Don Mattrick to become the beleaguered company's new CEO on Monday. With Mattrick's hire, Zynga founder Mark Pincus will relinquish…

July 1, 2013, 6:36 PM EDT

'Greatness Awaits' in BBH's Grand Launch Spot for the PlayStation 4 Taylor Handley is spoiling for a fight

While most gamers were focused this week on learning what the new Sony PlayStation 4 will look like and how much it will cost ($399), ad geeks were treated to…

June 12, 2013, 9:01 AM EDT

Twitch Bids Adieu to CBSi Ad Sales ESports hub sets up internal sales team led by CRO Jonathan Simpson-Bint, one of the principal players in the growing eSports genre (i.e. watching people play video games), will stop selling its ad inventory through CBS Interactive's sales team and will instead…

June 5, 2013, 3:02 PM EDT

Google's New Chrome Games Are a Dream Come True. Is That a Good Thing? Follow the bouncing ball

Visiting the video arcade at my neighborhood mall in the '80s was both exhilarating and a bit scary. On the one hand, I feared that bigger kids would try to…

May 29, 2013, 9:00 AM EDT