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As Social Sponsorship Grows, Influencers Are Looking to Cash In They prefer to be paid in greenbacks over freebies

Celebrity endorsements have long been the domain of TV and magazine ads. But now, marketers have discovered that stars and other so-called influencers can help move product just as well…

December 18, 2013, 7:10 AM EST

This Is Advertising’s Next Great Leap Forward Right message, right person, right time

The next leap in advertising is literally the ability to leap across screens. Picture a brand’s multipart marketing story that begins on your tablet and ends on your smartphone. Sequential messaging…

December 9, 2013, 10:12 PM EST

Newt Gingrich Leads a Totally Digital Lifestyle But his staff won’t let him play Grand Theft Auto

Specs Who Newt Gingrich Age 70 Accomplishments Co-host on CNN’s Crossfire (weeknights at 6:30); author; co-founder of Gingrich Productions; former Speaker of the U.S. House of Representatives Base Arlington, Va. What’s the first information you…

November 27, 2013, 7:09 AM EST

PlayStation Will Remake 'Perfect Day' TV Spot With Footage From Gamers Sony brand wants players to submit their best moments

Sony's PlayStation 4 is reportedly off to a quick sales start less than a week on the market, and this week the gaming brand is debuting a cool user-generated interactive…

November 20, 2013, 10:38 AM EST

Sony and Facebook Are Making PlayStation More Social Hours after PS4's debut

Sony's PlayStation 4 became available at midnight. One thing PS4 shoppers will likely notice right away is that the tech giant has partnered with Facebook to allow gamers to log into…

November 15, 2013, 1:20 PM EST

Twitch Will Distribute Machinima Content Starting Today Geek-culture content on a geek-culture platform

In many ways, it’s a perfect marriage of platform and content: Gaming and geek-culture digital network Machinima will add gaming culture hub Twitch to its list of distributors. The partnership…

November 4, 2013, 9:05 AM EST

Megan Fox, Frank Sinatra and Las Vegas Give Call of Duty Trailer a Cool New Look A zag from 72andSunny

IDEA: What happens here, stays here … particularly if the city crumbles to the ground. 72andSunny travels to a bombed-out Las Vegas for its latest jaw-dropping, live-action trailer, breaking Nov. 2,…

October 28, 2013, 10:04 PM EDT

Ad of the Day: Xbox One Invites You to Live Inside Your Entertainment CP+B blurs the lines

The whole world's a video game these days. Or at least, a commercial for one. Case in point: "Invitation," Crispin Porter + Bogusky's rip-roaring 90-second spot for Microsoft's Xbox One, highlighting…

October 28, 2013, 10:07 AM EDT

New Executive Joins Zynga in Transition Clive Downie takes on role as COO at struggling game maker

Zynga picked up a new chief operator. The company announced that Clive Downie would join as COO after serving as CEO at rival Japanese game maker DeNA. The word of the new…

October 24, 2013, 6:01 PM EDT

Ad of the Day: Chipotle Makes Magic Yet Again With Fiona Apple and a Dark Animated Film Move into gaming, too

Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios prove to be impressive collaborators as Chipotle takes the formula that worked so well two years ago—celebrity cover of…

September 12, 2013, 10:07 AM EDT

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