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Cost Per App Install Is 30 Percent Less Than Expected On Twitter, Lyft Says New ad program now open to all

Twitter is starting to sell app install ads to all, and the car service Lyft said that these campaigns cost 30 percent less to acquire a new customer than the…

June 30, 2014, 12:00 PM EDT

What Brands Can Learn From a YouTube Artist Like Lindsey Stirling [Video] Violinist talks talent and trust

Getting people to watch videos online is difficult. After all, there's no exact science. Or is there? Electronic dance violinist Lindsey Stirling has it figured out, and now everyone is…

June 22, 2014, 6:50 PM EDT

Dead Island 2 Trailer Isn't as Artful as the Original, but Is Still Plenty Horrifying Sequel to famed zombie gaming spot

The 2011 trailer for the original Dead Island is one of the most notorious video game ads ever made. It won a gold Lion in Cannes that year, yet it…

June 12, 2014, 8:48 AM EDT

Coca-Cola Bolsters QuizUp Content to Include 40 Categories Trivia app reaches 20 million users

On Wednesday, Coca-Cola will launch a new section of branded content in the QuizUp gaming app to include more than 18,000 World Cup trivia questions specific to each country competing…

June 11, 2014, 9:00 AM EDT

Gamers Are Not Who You Think They Are, Study Finds Twitch says their profile has changed in last decade

A new study commissioned by gaming-themed online video platform Twitch finds that today's gamers do not live in their parents' basements, and are, for all intents and purposes, just average…

June 6, 2014, 5:36 PM EDT

GameSpot Ranks Interest in Upcoming Video Games New list tells marketers, publishers what's hot

To give brands, consumers and publishers more insight into which video games are being geeked out over, top gaming information site GameSpot will rank interest in upcoming games in real…

June 5, 2014, 10:02 AM EDT

Report: YouTube to Acquire Twitch for $1 Billion Portal boasts 90-plus percent ad completion rate

Is YouTube making a play in the livestreamed video game world? It has offered to buy eSports streaming portal Twitch for more than $1 billion, according to a Variety report.…

May 18, 2014, 10:26 PM EDT

Ad of the Day: Yes, That's Kevin Spacey in the New Call of Duty Commercial Not a House of Cards promo after all

On Thursday, Complex and a few other outlets found a SoundCloud file, with no context attached, of somebody who sounded an awful lot like Kevin Spacey delivering a bad-guy-sounding monologue…

May 2, 2014, 8:16 AM EDT

Facebook's Ad Network Promises to Make App Partners Rich $9 billion market

The message from Facebook’s f8 developers conference: If we can change, our app partners can change—and everyone can cash in. Mark Zuckerberg and his team showed off the highly anticipated…

April 30, 2014, 3:50 PM EDT

New Ad Exchange Delivers Mobile Video Expect in-app commercial interuption

Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials…

April 25, 2014, 4:22 PM EDT

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