8 People Are Being Abused for the Next 24 Hours on This 'Survival Billboard' in London

Who will be left standing in gaming stunt?

Xbox is celebrating the launch of Rise of the Tomb Raider in the U.K. by punishing eight Lara Croft fans with a sadistic stunt—forcing them to stand on a billboard…

Marshawn Lynch and Cara Delevingne Suit Up for Call of Duty's Latest Epic Ad

But everyman Kevin is the real star

Kevin might just seem like a regular guy, but he's so nasty at Call of Duty that he gets to star in this ad for Black Ops III—complete with narration…

James Franco and Lenny Kravitz Try Not to Suck at Guitar Hero Live in New Ad

Playing to the unforgiving crowd

One of the key features of the upcoming Guitar Hero Live is the real-time reaction of a live-action crowd, who'll tell you pretty quickly if you suck at lead guitar.…

Mariah Carey's Game of War Ad Is Here, and It's Actually Not Terrible

So long, Kate Upton

It's just another day getting knocked on your ass by hordes of medieval soldiers and a fire-breathing dragon, and then Mariah Carey suddenly comes along and saves you. A new ad…

Here's an 8-Bit Video Game That Every Ad Agency Intern Should Be Playing

McMillan's gift to its cheap labor

Ad agency interns love to get real-world experience. Sometimes that means actually working for real clients. Other times it means sitting around playing 8-bit video games. The interns at Ottawa, Ontario,…

Arnold Schwarzenegger Re-creates Terminator 2's Bar Fight Scene for Video Game Ad

He just needs a few things

"I need your clothes. Your boots. And your motorcycle." Arnold Schwarzenegger really needs some new material. A quarter century after walking naked into a seedy bar and uttering that famous line…

Old Spice Will Drop a Man in the Woods and Let Twitch Viewers Control Him for 3 Days

Crowdsourced gaming from nongaming brand

Old Spice is tapping into the gamer community, which clearly overlaps with its own target, with an interesting campaign on Twitch—the live social video platform for gamers—in which viewers get…

Dead Island 2 Trailer Isn't as Artful as the Original, but Is Still Plenty Horrifying

Sequel to famed zombie gaming spot

The 2011 trailer for the original Dead Island is one of the most notorious video game ads ever made. It won a gold Lion in Cannes that year, yet it…

Report: YouTube to Acquire Twitch for $1 Billion

Portal boasts 90-plus percent ad completion rate

Is YouTube making a play in the livestreamed video game world? It has offered to buy eSports streaming portal Twitch for more than $1 billion, according to a Variety report.…

Extreme Oatmeal? Not Real, but the Gamers at Pax East Didn't Know That

Cards Against Humanity's latest trick

Pwnmeal Extreme Gaming Oatmeal goes way beyond steel cut. This hot, lumpy cereal is EXTREME!!! Alas, the caffeinated glop won't be coming to breakfast aisles anytime soon. The "official porridge of…