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Dead Island 2 Trailer Isn't as Artful as the Original, but Is Still Plenty Horrifying

Sequel to famed zombie gaming spot

The 2011 trailer for the original Dead Island is one of the most notorious video game ads ever made. It won a gold Lion in Cannes that year, yet it…

Report: YouTube to Acquire Twitch for $1 Billion

Portal boasts 90-plus percent ad completion rate

Is YouTube making a play in the livestreamed video game world? It has offered to buy eSports streaming portal Twitch for more than $1 billion, according to a Variety report.…

Extreme Oatmeal? Not Real, but the Gamers at Pax East Didn't Know That

Cards Against Humanity's latest trick

Pwnmeal Extreme Gaming Oatmeal goes way beyond steel cut. This hot, lumpy cereal is EXTREME!!! Alas, the caffeinated glop won't be coming to breakfast aisles anytime soon. The "official porridge of…

Video Game Streaming Site Twitch Goes Mobile

Hopes to expand audience to include casual gamers

Jayson Love works a regular 40-hour a week job. From Monday through Friday, the creator of the Twitch channel ManVsGame logs on around midnight to settle into eight hours of…

Man Proposes to Woman Through Chivalrous Video Game He Built Himself

Robert Fink's knight rescues princess

In recent years, we've seen guys propose marriage through infographics, banner ads and crowdsourcing. But Oregon 3-D artist Robert Fink outscores them all with this impressive multi-level video game he…

Test Your Online Endurance With Dodge Durango's Punishing 'Hands on Ron Burgundy' Contest

Winner gets the car

Taking its cues from the great 1997 documentary Hands on a Hardbody, Dodge and Wieden + Kennedy will launch a contest Tuesday called Hands on Ron Burgundy—an online test of…

Live-Action Remake of the Dead Island Zombie Trailer Brings Back All the Horror and Heartbreak

Homage by B.J. McDonnell

You remember the trailer for the zombie video game Dead Island—the horrifying 2011 spot by Scotland's Axis Animation that won a gold Lion at Cannes, yet was so violent and…

Lou Reed's 'Perfect Day' Is Weirdly Perfect for New PlayStation 4 Spot

BBH ad is addictive

The PlayStation 4 launches next month, and Sony is feeding the frenzy with its new "Perfect Day" commercial from BBH in New York. It's a follow-up to the widely popular…

Eminem's 'Survival' Music Video Is a Four-and-a-Half Minute Ad for Call of Duty: Ghosts

Interscope-Activision deal

As we've mentioned before, Activision and Interscope brought together two of its juggernaut franchises—Call of Duty and Eminem—for a cross-marketing push promoting the game's new Ghosts title and the rapper's…

Barry Sanders Disappears Once Again in Pepsi MAX Ad Tied to Madden NFL 25

Why did he retire?

Barry Sanders has always been good at the vanishing act. He did it most famously in 1999 by retiring from the NFL at age 30, when he was just 1,457…

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