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This Video Game Ad Is the First Film in 14 Years From the Director of Die Hard

John McTiernan helms Ghost Recon spot

What happens when a group of heavily tattooed thugs, a precocious snow-white cat and a team of special ops assassins appear in the same ad? Don't fret—the feline emerges unscathed.…

Warner Bros. Acquires Gaming Culture Hub Machinima

In a deal rumored to be valued around $100 million

Machinima, a digital programmer with a focus on gaming and fandom culture, was just acquired by Warner Bros. According to Variety, sources familiar with the deal estimate the value to be…

A King Escapes Drudgery of His Throne Thanks to PlayStation in New Epic From BBH

Fantasy fighting is better than the real thing

My kingdom for a console! A bored medieval monarch abdicates his throne—well, he vanishes, at any rate—to find fantastical fulfillment in the larger-than-life world of Sony PlayStation 4 in this rollicking…

Carl's Jr. Used Live Ads to Sponsor a 72-Hour Livestream for Vice's New Gaming Site

The spots were an industry first

Waypoint, Vice's newest offshoot, doesn't want to be the typical gaming site, so it also didn't want to launch in a typical way. That's why Waypoint used a 72-hour livestream…

Michael Phelps and Danny McBride Go to Outer Space for Call of Duty: Infinite Warfare

Fleeing Earth, into the otherworldly CoD universe

With global temperatures rising and the most obscene U.S. presidential election in recent memory taking place, 2016 might feel like the worst year ever. But whether you're an average joe…

One of 2016's Coolest Anti-Trump Ads Has a Headline Most of You Won't Understand

'Donald Trump mains Hanzo and complains about team comp in chat'

You won't understand this anti-Trump ad, but a lot of gamers will. A billboard went up in Florida this month with a cartoon image of the Republican presidential nominee yelling at…

Why Vice Isn't Publishing Reviews on Its New Gaming Channel

Instead focuses on personal storytelling

It already counts 11 verticals covering everything from news and sports to women's issues, music, food and tech. Now, Vice is planning to expand its scope even further, pulling back…

How the Maker of Call of Duty Plans to Become the 'ESPN of Esports'

Activision Blizzard expands livestreaming capabilities

The maker of games like Call of Duty and World of Warcraft says it will soon be the "NFL juggernaut of esports." At its debut Digital Content Newfronts presentation today at PlayStation…

Why Video-Game Stephen Curry Is Thrilled About Real-Life Stephen Curry's MVP Award

Under Armour and NBA 2K16 team up for fun stunt

Something strange happened with Stephen Curry this season—well, stranger than his usual otherworldly feats. The real-life Stephen Curry started playing so ridiculously well that he began to outpace the NBA…

How Activision Invaded Black Ops 3 This Weekend to Begin the Marketing of Infinite Warfare

AKQA integrates Facebook Messenger into latest Call of Duty launch

Activision could have announced its brand-new Call of Duty game, Infinite Warfare, through any number of paid media outlets and reached millions of people. But why do that when you…

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