8 People Are Being Abused for the Next 24 Hours on This 'Survival Billboard' in London

Who will be left standing in gaming stunt?

Xbox is celebrating the launch of Rise of the Tomb Raider in the U.K. by punishing eight Lara Croft fans with a sadistic stunt—forcing them to stand on a billboard…

Ad of the Day: Anna Kendrick Channels Obi-Wan in Star Wars Battlefront Trailer

Heat's disappearing act

Office workers, high-school kids, rush-hour commuters, a rock band performing on stage and even Anna Kendrick all vanish, Obi-Wan style, and their earthly accoutrements—clothes, backpacks, guitars—fall to the ground in…

Marshawn Lynch and Cara Delevingne Suit Up for Call of Duty's Latest Epic Ad

But everyman Kevin is the real star

Kevin might just seem like a regular guy, but he's so nasty at Call of Duty that he gets to star in this ad for Black Ops III—complete with narration…

SXSW Reverses Controversial Decision and Will Now Conduct a Full Day of Anti-Harassment Panels

19 speakers confirmed

South by Southwest Interactive is doing an about-face on its decision to cancel two anti-harassment panels due to threats of "on-site violence" for the 2016 conference. Now, less than a…

Ad of the Day: PlayStation Awakens Your Inner Child in Epic Trailer for Star Wars Game

BBH unleashes holiday spot

There's already plenty of nostalgia around the upcoming Star Wars movie, and PlayStation only adds to that vibe with this holiday spot from BBH New York for a game called…

James Franco and Lenny Kravitz Try Not to Suck at Guitar Hero Live in New Ad

Playing to the unforgiving crowd

One of the key features of the upcoming Guitar Hero Live is the real-time reaction of a live-action crowd, who'll tell you pretty quickly if you suck at lead guitar.…

Mariah Carey's Game of War Ad Is Here, and It's Actually Not Terrible

So long, Kate Upton

It's just another day getting knocked on your ass by hordes of medieval soldiers and a fire-breathing dragon, and then Mariah Carey suddenly comes along and saves you. A new ad…

Here's an 8-Bit Video Game That Every Ad Agency Intern Should Be Playing

McMillan's gift to its cheap labor

Ad agency interns love to get real-world experience. Sometimes that means actually working for real clients. Other times it means sitting around playing 8-bit video games. The interns at Ottawa, Ontario,…

Arnold Schwarzenegger Re-creates Terminator 2's Bar Fight Scene for Video Game Ad

He just needs a few things

"I need your clothes. Your boots. And your motorcycle." Arnold Schwarzenegger really needs some new material. A quarter century after walking naked into a seedy bar and uttering that famous line…

Twitter Is Now Letting Apps Advertise With Video

Previews mean more downloads

Twitter's video ads are looking for a little more action. For the first time, the microblogging platform is allowing advertisers to drive app installs directly from promoted videos, the company…