Technology
:Gaming
While most gamers were focused this week on learning what the new Sony PlayStation 4 will look like and how much it will cost ($399), ad geeks were treated to…
Twitch.tv, one of the principal players in the growing eSports genre (i.e. watching people play video games), will stop selling its ad inventory through CBS Interactive's sales team and will instead…
Visiting the video arcade at my neighborhood mall in the '80s was both exhilarating and a bit scary. On the one hand, I feared that bigger kids would try to…
It's the rare commercial that you wish went on longer. But such is the case with this 30-second Dodge Charger spot advertising the Chrysler brand's tie-in with the groundbreaking TV…
There are now even more "Dumb Ways to Die"—and smart ways to live—as McCann Australia has made a video game out of its beloved, superviral train-safety ad from last year.…
There's a bunch of genetic meddling going on in the new video game Resident Evil Revelations. It may stand to reason, then, that marketer Capcom would stage a wholly unnatural…
There are knights in armor, Aztec warriors, ninjas, samurai and special ops commandos outside. There goes the neighborhood! This trailer by 72andSunny (and director Mark Romanek from Anonymous Content) for…
Teens have been the most voracious online users for years. What’s changed in the past year is that they’re increasingly accessing the Internet on the go (thank Apple for that).…
Children’s privacy is so sensitive that all it took for kids game Mobbles to pre-emptively pull its app last December was a complaint filed with the Federal Trade Commission by…
Streaming audio service XBox Music—which is not, actually, just for XBox—will now have in-stream advertisements. TargetSpot, which provides targeted ads for both CBS Radio and ABC News Radio, will supply…
