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Gaming

'Greatness Awaits' in BBH's Grand Launch Spot for the PlayStation 4 Taylor Handley is spoiling for a fight

While most gamers were focused this week on learning what the new Sony PlayStation 4 will look like and how much it will cost ($399), ad geeks were treated to…

June 12, 2013, 9:01 AM EDT

Twitch Bids Adieu to CBSi Ad Sales ESports hub sets up internal sales team led by CRO Jonathan Simpson-Bint

Twitch.tv, one of the principal players in the growing eSports genre (i.e. watching people play video games), will stop selling its ad inventory through CBS Interactive's sales team and will instead…

June 5, 2013, 3:02 PM EDT

Google's New Chrome Games Are a Dream Come True. Is That a Good Thing? Follow the bouncing ball

Visiting the video arcade at my neighborhood mall in the '80s was both exhilarating and a bit scary. On the one hand, I feared that bigger kids would try to…

May 29, 2013, 9:00 AM EDT

Ad of the Day: Dodge The Charger is tough enough that you'll still be using it to outrun aliens in 2046

It's the rare commercial that you wish went on longer. But such is the case with this 30-second Dodge Charger spot advertising the Chrysler brand's tie-in with the groundbreaking TV…

May 24, 2013, 2:27 PM EDT

Dumb Ways to Die Is Now a Video Game for the iPhone and iPad McCann Australia extends beloved train-safety ad

There are now even more "Dumb Ways to Die"—and smart ways to live—as McCann Australia has made a video game out of its beloved, superviral train-safety ad from last year.…

May 17, 2013, 2:38 PM EDT

Game Maker Fills Pool With 55,000 Gallons of Blood and Guts, Invites You to Swim in It Latest Resident Evil nastiness

There's a bunch of genetic meddling going on in the new video game Resident Evil Revelations. It may stand to reason, then, that marketer Capcom would stage a wholly unnatural…

May 14, 2013, 2:37 PM EDT

Masked Warriors Primp and Pose in Teaser Trailer for Call of Duty: Ghosts Latest Activision ad by 72andSunny

There are knights in armor, Aztec warriors, ninjas, samurai and special ops commandos outside. There goes the neighborhood! This trailer by 72andSunny (and director Mark Romanek from Anonymous Content) for…

May 2, 2013, 9:07 AM EDT

One in Four Teens Uses a Cellphone to Get Online Among adults, it's only 15 percent

Teens have been the most voracious online users for years. What’s changed in the past year is that they’re increasingly accessing the Internet on the go (thank Apple for that).…

April 16, 2013, 10:04 PM EDT

Loads of Companies Are Violating Children's Privacy Requesting more time to comply

Children’s privacy is so sensitive that all it took for kids game Mobbles to pre-emptively pull its app last December was a complaint filed with the Federal Trade Commission by…

April 14, 2013, 11:06 PM EDT

Microsoft's XBox Music Service Goes Ad-Supported With TargetSpot Company will provide in-stream ads a la Spotify

Streaming audio service XBox Music—which is not, actually, just for XBox—will now have in-stream advertisements. TargetSpot, which provides targeted ads for both CBS Radio and ABC News Radio, will supply…

April 10, 2013, 2:15 PM EDT

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