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Arnold Schwarzenegger Stars in Explosive Super Bowl Teaser for Mobile Strike Game

Twofifteenmccann preps spot for Sunday

Machine Zone's war-themed mobile game Mobile Strike will get a commercial on Super Bowl 50, the ad's star, Arnold Schwarzenegger, confirmed Wednesday. Schwarzenegger, who is making his third straight appearance in…

Pokémon Unveils Its Super Bowl Ad, the First of This Year's Spots to Roll Out Online

Extended version from Omelet hits YouTube

Pokémon has become the first brand to unveil a full 2016 Super Bowl commercial, rolling out an extended version of its 20th anniversary spot that will run in a 30-second…

Boom Beach Started Its New Campaign on TV and Will End It in the Game This Friday

Supervillain Dr. T preps new weapon for mobile game

If you like absurd cartoon supervillains, here's a campaign for you. Mobile game maker Supercell and New York agency Barton F. Graf 9000 are hyping strategy game Boom Beach with a…

Christoph Waltz Tells James Corden the Epic Story of a Single (Real) Clash of Clans Game

Barton F. Graf ads celebrate 'Clash Achievery'

Barton F. Graf 9000 just rolled out a new campaign for the Supercell game Clash of Clans that's got an interesting mix of elements—namely, an unexpected celebrity pairing plus a…

8 People Are Being Abused for the Next 24 Hours on This 'Survival Billboard' in London

Who will be left standing in gaming stunt?

Xbox is celebrating the launch of Rise of the Tomb Raider in the U.K. by punishing eight Lara Croft fans with a sadistic stunt—forcing them to stand on a billboard…

Ad of the Day: Anna Kendrick Channels Obi-Wan in Star Wars Battlefront Trailer

Heat's disappearing act

Office workers, high-school kids, rush-hour commuters, a rock band performing on stage and even Anna Kendrick all vanish, Obi-Wan style, and their earthly accoutrements—clothes, backpacks, guitars—fall to the ground in…

Marshawn Lynch and Cara Delevingne Suit Up for Call of Duty's Latest Epic Ad

But everyman Kevin is the real star

Kevin might just seem like a regular guy, but he's so nasty at Call of Duty that he gets to star in this ad for Black Ops III—complete with narration…

SXSW Reverses Controversial Decision and Will Now Conduct a Full Day of Anti-Harassment Panels

19 speakers confirmed

South by Southwest Interactive is doing an about-face on its decision to cancel two anti-harassment panels due to threats of "on-site violence" for the 2016 conference. Now, less than a…

Ad of the Day: PlayStation Awakens Your Inner Child in Epic Trailer for Star Wars Game

BBH unleashes holiday spot

There's already plenty of nostalgia around the upcoming Star Wars movie, and PlayStation only adds to that vibe with this holiday spot from BBH New York for a game called…

James Franco and Lenny Kravitz Try Not to Suck at Guitar Hero Live in New Ad

Playing to the unforgiving crowd

One of the key features of the upcoming Guitar Hero Live is the real-time reaction of a live-action crowd, who'll tell you pretty quickly if you suck at lead guitar.…

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