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Why Facebook's New Branding-Focused Tool Changes How Its Ads Can Be Targeted

Based on 'watch data' instead of page likes

Facebook announced a few ad developments over the weekend, but one of them—which has the potential to truly change ad targeting on the platform—may have not gotten quite the attention…

Facebook Debuts Ad-Buying Product to Get Into More TV-Minded Budgets

New video and brand-awareness tools as well

For years, Facebook has wanted marketers for large brands to spend more on its social media platform when planning out television-based, integrated advertising campaigns. On the eve of Advertising Week in…

Facebook Brings 360-Degree Virtual Reality Videos to News Feeds

Disney and NBC among first to test it

Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to…

Facebook Will Bring in $16.3 Billion in Global Ad Revenue This Year

While Twitter loses a little steam

A new report from eMarketer forecasts that Facebook and Instagram will control nearly 65 percent—the equivalent of roughly $16.3 billion—of brands' social-media budgets this year, while Twitter's share will fall. The…

Facebook Just Made 2 Big Changes to Appease Advertisers on Viewability

Offers premium option and third-party verification

Brands have long lamented the possibility that Internet users don't actually see the ads they pay for. Well, Facebook today introduced a premium buying choice that should quell some of that…

This Infographic Shows Facebook's Biggest Topics Last Month

From the Trumpster to Kermit the Frog

On Aug. 24, when Facebook drew 1 billion users on a single day for the first time, the social network's impact on the world of conversation only became more obvious. But…

How Facebook Deconstructed the Status Update for a Lovely Series of Slow-Motion Ads

Popular spots make their way from your News Feed to TV

People are on social media so much these days that the actual act of posting about one's life has itself become a big part of life. Recognizing this, Facebook recently…

Facebook and Twitter's Quick Actions Stopped Video of Virginia Shootings From Being Widely Shared

Monitoring systems worked

Social media doesn't make tragedies any more or less sad. But this morning's shootings in Virginia demonstrated that platforms like Facebook and Twitter can play a role in such tragic…

Will Facebook's New 'Donate Now' Buttons Be a Boon for Nonprofits?

And drive donations to charity?

Facebook is about to get a whole lot more useful for nonprofits. Today, the social giant launched a "Donate Now" button organizations can plug directly into their Pages and ads to…

(Some) Facebook Marketers Can Finally Start Playing With Animated GIFs

Wendy's and Coke-owned Kuat are among first to loop

Looping video fans, rejoice. After rolling out GIFs to user pages in May, Facebook is now opening up the animated clips to a small percentage of brand pages. It's been a long-awaited tool…

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