Instagram Is Finally Letting Users Zoom In on Photos and Videos

It only takes a pinch to pixelate

Instagram is finally giving users a way to get a closer look at photos and videos. The Facebook-owned app today announced users can now zoom in on still and moving images,…

Facebook Has Created the Digital Equivalent of a Coupon Drawer for Users

And it's easier for advertisers to reach them with offers

Facebook is updating how advertisers offer discounts to users while making it far easier for users to keep track of them. Today, the social network is debuting an updated Offers section that…

Facebook's Vertical Videos Are About to Appear in Your Mobile News Feed

Snapchat-like function may be a hit with marketers

Facebook no longer wants to look square to the kids, so it's going rectangular like Snapchat. And brands are already on board.  The Menlo Park, Calif.-based company today revealed it will soon…

Facebook's New Button Placement Makes Live Video Incredibly Easy for Mobile Users

Just 2 taps needed

Facebook users started noticing Wednesday night that the company had placed its live video button in an extremely accessible spot on its mobile app. New York City chief digital officer…

The National Parks Just Created a Virtual Reality Experience Starring President Obama

Film brings Yosemite to life

When President Woodrow Wilson in 1916 signed into law the bill that created the National Park Service, it was far more difficult for Americans to travel between the nation's many…

These 2 Brands Made a Facebook Messenger Bot to Draw Awareness to Ethiopia's Water Crisis

2.5-hour digital adventure aims to build empathy

Since launching Facebook Messenger bots earlier this year, brands like Trolli and American Express have built chatbots as a new way to interact with consumers. Now jewelry brand Lokai and…

Facebook Is Sprucing Up Its Slideshow Ads With Text and Music

Brands can also include more images

Facebook is updating its Slideshow ads to help marketers make multimedia ads straight from their mobile phones. This morning, the social network unveiled updates to its Slideshow product, which launched nearly…

These 8 Charts Help Sum Up Social Marketing During the Last Week of the Olympics

Coca-Cola, Samsung and Visa took gold, silver and bronze

After nearly three weeks of nonstop Olympics, the results are in for brands receiving the most mentions across social media platforms. Sprinklr has been analyzing brand mentions across Facebook, Twitter, Instagram,…

3 Brands Using Facebook in Particularly Effective Ways During the Rio Games

360, Live and Instagram Stories all in the mix

Thanks to the explosive growth of platforms like Snapchat, Instagram, Twitter and Facebook, the 2016 Rio Games are widely assumed to be the most social ever. And they're also easily…

Instagram Debuts an Events Feature That Curates User-Generated Videos

Algorithm has a Snapchat feel

Instagram is taking another step today in what is turning into a full-blown Snapchat blitz. The Facebook-owned video- and photo-sharing platform announced it's rolling out an Events video channel on its…