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Attention Al Gore: Instagram Wants You Photo sharing platform's CEO asks former veep to join

Who is on Kevin Systrom’s Instagram wishlist? Al Gore. Systrom says he’s personally lobbied the former veep to join the photo-sharing service. “I need to ask him again,” Systrom said following a…

December 12, 2013, 3:03 PM EST

How Instagram Direct Delivers Messaging How the new service differs from rivals

Instagram revealed its direct photo messaging service today, and it’s entering a crowded field. The Facebook-affiliated company is trying to steal some of the excitement surrounding Snapchat. Twitter did the same…

December 12, 2013, 1:41 PM EST

This Is Advertising’s Next Great Leap Forward Right message, right person, right time

The next leap in advertising is literally the ability to leap across screens. Picture a brand’s multipart marketing story that begins on your tablet and ends on your smartphone. Sequential messaging…

December 9, 2013, 10:12 PM EST

Google Plus Users Haven't Learned to Share Social activity is light, even if sign-ups are high

It’s the second most popular social network by some measures, but when it comes to sharing, Google+ has the least reach compared to its rivals, according to the latest data…

December 9, 2013, 3:01 PM EST

Ben & Jerry's Is Early Winner in Instagram Ad Race User comments are sweeter for some sponsored posts

Instagrammers scream for ice cream, in a good way. Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion. Millions of…

November 27, 2013, 12:58 PM EST

Worries Grow That Facebook Is Overdoing It With Ads How many sponsored posts are too many?

Facebook has fully embraced its marketing side. Now the ad world is wondering how many sponsored posts are too many for a social network. All Web companies strive for an appropriate…

November 25, 2013, 10:00 PM EST

Toyota Is Using Instagram Videos in Its Facebook Ads Carmaker pushes Tundra model with new Moontoast tool

Well, it's not the video ads on Facebook that everyone (in the marketing world, at least) is waiting to see, but give props to Toyota for taking social-media-generated spots on…

November 25, 2013, 2:58 PM EST

Will Ferrell’s Anchorman 2 Is Changing the Way Movies Are Marketed The wide-reaching social push is unlike anything done before

In a video that will soon be making the rounds in Ireland and beyond, Ron Burgundy—as if he had been cryogenically frozen since the late ’70s—offers his congrats to Irish…

November 24, 2013, 9:55 PM EST

Facebook Plays Favorites With Autoplay Video Feature Early look at test profile reveals platform's priorities

Experimenting with new ways to display video in the News Feed, Facebook is also apparently playing favorites in deciding what content gets enhanced features like autoplay. A sneak peek at the…

November 21, 2013, 1:00 PM EST

Facebook Calls for Philippines Typhoon Donations at Top of News Feed Teams with Red Cross and asks for $10

Facebook is asking for $10 donations to the American Red Cross at the top of every user's News Feed to help those in need for assistance after the destructive Typhoon…

November 13, 2013, 11:53 AM EST

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