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Here's How Europe Is Stifling the Ad Business for Google, Facebook and Others

Regulators, consumers fight some of their best tactics

Regulators squeezing Google. Privacy watchdogs eyeing Facebook. Consumers flocking to ad blockers. It all adds up to a chilling climate in Europe that could get in the way of digital…

This Ad Campaign Starts With Cool Cinemagraphs on Instagram, Then Follows Up on Facebook

Stuart Weitzman puts the latest marketing tools to the test

Instagram and Facebook are more entwined than ever, especially for advertisers, who now have a potentially powerful new marketing strategy—using video ads on one to drive sales on the other.…

This X-Rated Snapchat Account Disappeared After Exposing the Wild Side of College Life

But the students who ran it are back

Snapchat's gone wild. College kids have turned one of the app's most popular features—My Story—into a crowdsourced stream of public debauchery. Last week, the campus newspaper at San Jose State…

Victoria's Secret and Sephora Are Already Using Instagram's New App

Brands, consumers and first ladies waste little time using Layout

Instagram is providing a way to share photo collages with a companion app called Layout, which—even though it was just launched today—is already getting employed in interesting ways by brands…

Has Google Perfected the Retail Search Ad With Its Local Inventory Offering?

Sears Hometown store visits jumped 122 percent

Sears Hometown and Outlet Stores, a retailer fighting for every sale, has evidently found a weapon in Google's Local Inventory Ads that it says works to drive consumers to its…

4 Important Tips for Making Your Instagram Videos Stand Out

Straight from the app itself

Video is a top priority for some of the biggest brands, who want to get the most out of posts and ads on social networking sites. So on Monday, when…

5 Things You Need to Know About Facebook's Updated Community Guidelines

No nipples, hate speech, bullying or harassment

Facebook has released a new, detailed outline of its Community Standards, explaining what the tech giant means when it says things like "no nudity" or "no hate speech." Facebook has…

Jameson Serves a 3-D Whiskey Shot in Its New Instagram Ad

Brand calls it 'a Facebook first'

Jameson says it has created the first 3-D video ad for Facebook and Instagram, using a technique that makes it appear as if a bartender is sliding a whiskey shot…

Facebook Buys a Company That Could Solve an Annoying Online Ad Problem

No more messages about products you already bought

Facebook is buying a company that could help it solve an age-old online advertising problem—the one that keeps showing people the same ad even after they bought the product. It's…

Report: Brands Are Now Posting More to Instagram Than Facebook

Photo app is marketers' new fave

Instagram is luring brands away from Facebook, according to a new report from research firm L2, which found that brands now post more content on the photo-sharing app. The reason? Brands…

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