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These Fashion Week Designers Created Dazzling Facebook Videos As Well As Clothes

Lesson: show more runway, less backstage

With Facebook beefing up its video capabilities, fashion brands cranked out a mix of short and long clips for New York Fashion Week. Exclusive data from Socialbakers tracked video activity across all…

Why Google Should Fear Facebook's New Product Ads

Social network's targeting threatens retail search dominance

Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social…

Essential Tips for Turning Employees Into Social Media Ambassadors

Hootsuite's HR guru says it's time to rewrite corporate policies

While you might not need an expert to tell you your staff is spending time on Facebook and Twitter, Ambrosia Humphrey, vp of talent at Hootsuite, says too many companies…

JCPenney's 4 Cent Video Ads on Twitter Could Threaten YouTube's Longtime Dominance

Retailer shows how social is changing

JCPenney says Twitter was behind its most successful social program—not Facebook or YouTube—and credited the platform's new video creation and viewing capabilities. The retailer only paid 4 cents for every…

Facebook Launches Dynamic Product Ads for Data-Minded Retailers

Merchants like Target can upload catalogs and then zero in on consumers

Facebook is giving Target and other retailers a new way to market to its 1.4 billion users. It's called product ads—yet another ad format that Facebook says sets it apart…

Facebook Brings New Partners Into Its Ad Network of the Future

Publicis, Mediaocean and Merkle join Atlas

Facebook is opening its ad tech to more agencies and brands after making a round of new deals with big holding companies and advertising software firms. Publicis and its tech arm,…

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users

Subtly animated cinemagraphs are practically hypnotic

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your…

Instagram Videos Now Loop, and Here's Why Brands Are So Excited About It

The Gap releases a micro-series made for repeat

Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way…

Facebook Opens Its Ad Awards to Instagram Campaigns

Starts taking submissions

Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for…

Twitter Finally Reveals Its Plan to Make Money From All Those Free Tweets Posted Everywhere

Ads will begin appearing in apps like Flipboard

Promoted tweets are going to show up outside of Twitter for the first time, the company announced today, revealing part of its strategy for increasing ad exposure that had been…

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