5 Ways Brands Are Incorporating Facebook Messenger Bots in Their Marketing

From science trivia to pizza delivery

If you listen to Mark Zuckerberg these days, the future of marketing is chat, specifically within the Facebook Messenger app, with its 1 billion monthly users. Just three months after opening…

Instagram Built an Adorably Small Oval Office for the Conventions

Anyone can feel presidential for a moment

Tonight, Hillary Clinton will make her case at the Democratic National Convention for why she belongs in the White House. But for the past few days, hundreds of others have…

Facebook's Ad Sales Exceeded $6.2 Billion in Second Quarter, as Revenue Jumped 59%

Social giant keeps growing

Facebook continues to make a load of money off of advertising, bringing in $6.24 billion in ad sales during the second quarter. Eighty-four percent of that sum came from mobile…

Facebook Thinks Shoppers Will Use Their Phones More Than Ever This Holiday Season

Millennials are driving the trend

If last year's holiday shopping habits were any sign of things to come, marketers planning their holiday budgets might want to prepare for more mobile advertising and shopping than ever…

Trolli's Facebook Messenger Bot Is a Mobile Tamagotchi Made for Millennials

It rewards participation with candy

Is the future of marketing to teens automated? Today candy brand Trolli is launching a Facebook Messenger chatbot that it hopes will open up a new way to talk to…

Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

14 actions that signal a good fit

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about…

Instagram Is Inspiring Marketers to Make Square-Shaped Videos for Facebook

Cropped clips increase completion rates by 67%

Last week, Wendy's and agency VML launched a campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos…

If Facebook Chatter Is Any Indication, This Will Be the Next Big Beauty Trend

Plus, what men and foodies can't stop talking about

For the past couple months, Adweek has worked with Facebook to look at chatter about topics that are on the cusp of blowing up on the social network, giving marketers…

Why Retro Subjects Like Bob Ross Are Making a Comeback on Instagram

Where nostalgia reigns supreme

Instagram has long been the go-to app for millennials to upload nostalgic, old photos (as well as hosting the popular #TBT hashtag) and it's also helping reboot retro franchises. When Netflix…

Facebook Is Testing Secret Conversations Feature for Self-Destroying Messages

End-to-end encryption will give users more privacy

In a move taken straight from Mission: Impossible—or straight from Snapchat—Facebook has begun testing a way for Messenger users to send encrypted conversations that disappear after a certain period of time. In…