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This New Ad Format Helps Brands Insert Your Social Media Photos Into Facebook Ads

West Elm is an early tester

Brands already incorporate social media photos from consumers into their next big advertising campaigns. Now, there's a new way for them to promote those images in Facebook campaigns too. Today, social marketing…

Ad Industry Launches Effort to Combat Rampant Fraud

Facebook, Google and AOL join the Trustworthy Accountability Group

A new group designed to combat industry-wide ad fraud is up and running with a host of big-name companies on its board. Top brands, agencies, Internet and ad tech companies…

Instagram Unveils New Features for Advertisers, From Carousel-Style Photos to Web Links

Now, it's more than a billboard for brands

Instagram ads are getting the carousel treatment along with links, the photo-sharing app announced today. These crucial new ad features signal a maturing Instagram, which has been slowly increasing its…

Tinder Puts Limits on Daters If They Don't Pay for New Premium Service

Also, older users must pay more

How many likes does it take to get to your new Tinder limit? About 100, and after that you're out of swipes for 12 hours. That's just one of the…

Mark Zuckerberg and 3 International Telecoms Address 'Touchy' Partnership

Internet.org's logistical issues are still ripe for debate

Give the World Mobile Congress organizers credit for bringing some real theater to the stage today. Mark Zuckerberg made a keynote appearance in Barcelona with three telecom executives from developing markets.…

10 Must-See Digital Marketing Stats From the Past Week

The Dress, llama drama and Oscars cause a social eruption

Last week felt like a year in Internet time because there was so much happening online. It started with the Oscars and ended with escaped llamas and the dress. There…

On the Eve of Turning 30, AOL Dials Up Mobile and Video

CEO Tim Armstrong tells us what the future holds

AOL is about to turn 30 years old. In May, the company that basically invented Web surfing hits this milestone—and yet somehow, despite its adulthood, finds itself at the very…

Ad of the Day: Facebook Just Made Some of the Truest Ads Ever About Friendship

Powerful work from director Mike Mills

Facebook, in its advertising, used to get all caught up in lofty and tortured metaphors for friendship. But its latest ads—gritty, immediate, powerfully evocative—show how far the social network has…

Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses

It's added a half million paying brands in the past year

Facebook now has 2 million advertisers, a milestone CEO Mark Zuckerberg announced today in a video post on the social network. Zuckerberg and COO Sheryl Sandberg thanked small-and-medium-sized businesses (SMBs)…

Here's How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies

Data showed interest in winners lasts just 15 minutes

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards. Google said…

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