Instagram's App-Based Ad Revenue Is Being Fueled by Money From Startups

45 percent of advertisers received VC funding in past year

Two years ago, Instagram CEO Kevin Systrom was notorious for personally vetting each and every advertisement that ran on his photo-sharing app. Boy, have times changed. Since opening up a…

Facebook Says It Gained 60 Million Users in the Last 3 Months

Advertising revenue up 57% in Q1

Facebook just keeps on growing. And growing. And growing. The social media giant added 60 million more users in the first three months of the year, according to its first-quarter earnings…

Infographic: How Women Want to Interact With Brands Online

Websites and social accounts still trump apps

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections…

Facebook Partners With 3 Companies to Improve Its Verification of Ad Metrics

Social media platform increases transparency

In an effort to improve transparency and maintain marketers' trust, Facebook is expanding its third-party verification program related to viewability and attention metrics for ads. In a blog post published today,…

Even if We Share Less, Facebook Is Cultivating a Virtual Landscape to Retain Our Attention

New devices, livestreaming, chatbots

Facebook wrapped up its annual F8 developers conference on Wednesday, making it clearer than ever that the company is invested in evolving from being simply known as a family of…

Facebook Poaches Google's Regina Dugan and Bets Big on Creating Devices

Will spend 'hundreds of millions of dollars'

Facebook announced a major hiring coup Wednesday: It has poached Regina Dugan from Google, and she's set to lead a team that's developing futuristic devices for the social platform.  The innovator…

Will Facebook Messenger's Updated Platform Cause a Rise in Chatbots?

How brands can benefit from the change

Yesterday, Facebook unveiled a major update to its Messenger app, that allows developers to create chatbots for brands through its chatbot API. Facebook CEO Mark Zuckerberg's announcement has major implications for…

Facebook's Data-Driven Graphics Offer a Peek at the Next Big Consumer Trends

Including an exotic fruit shaking up mixology menus

With the help of Facebook IQ on Tuesday, we took a look at which topics on Facebook and Instagram were hot in March—the eighth installment in a series from the…

Should Media Companies Fear Facebook Live and Instant Articles or Embrace Them?

Quick poll of tech players after a big day at F8

Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did…

8 Takeaways From Facebook's F8: Mark Zuckerberg Reveals the Company's 10-Year Plan

Is he the Oprah of the digital age?

At the end of Facebook CEO Mark Zuckerberg's keynote address at his company's annual F8 developers conference today, he took a page out of Oprah Winfrey's book, sending attendees home…