Can Facebook Attract More Retailers With New E-Commerce Features?

It's testing faster ads and a shopping tab

Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new…

Why Marketers Say Facebook's New Emoji Reaction Buttons Are 'Long Overdue'

Brand players and agency execs weigh in

Facebook today revealed a test in Ireland and Spain involving six emoji-based buttons that give users the option to express sentiments other than "like." The new possibilities—which appear alongside the…

How Facebook Is Making It Easier to Generate Sales Leads Among Mobile Phone Users

Land Rover gets results

Filling out forms is a cringe-worthy chore for most people. And that's why lead-generation marketing—the art and science of getting consumers to take five or 10 minutes to write up…

Here Is a Cool Data Visualization of Facebook's Hottest Topics Last Month

The pope and iPhone were this big

What have Facebook users in the U.S. been commenting on lately? Below, we have all the September data you need in the second edition of Hot Topics, a partnership between Facebook…

Facebook Gives Viewers 3 New Ways to Engage With Their Favorite TV Shows

Challenges Twitter for second-screen supremacy

Facebook is trying to steal some of Twitter's thunder, aiming to be the first choice among second-screen viewers, people who watch TV and engage on social media at the same…

Death of Europe's 'Safe Harbor' Rule Could Mean Chaos for U.S.-Based Global Marketers

Court cuts off protections over NSA eavesdropping

Tech giants based in the U.S. like Facebook, Google and Twitter are about to face data-based headaches in Europe. Today, the Europe Court of Justice ruled that the "Safe Harbor" agreement—which…

Here's How a Toyota Marketer Is Already Using Facebook's New Twist on Multimedia Ads

Mixing video and static images

Facebook announced a group of noteworthy ad products earlier this week, including TRP buying, brand-awareness optimization, mobile polling and video carousel promos.  One of the first players to utilize the video-carousel…

Why Sheryl Sandberg Says Big Brands Should Spend Their TV Ad Budgets on Facebook

'We have a Super Bowl on mobile' every day

Facebook's chief operating officer Sheryl Sandberg made it clear to media buyers during an Advertising Week session in New York today that video is big business for the platform, and…

Why Facebook's New Branding-Focused Tool Changes How Its Ads Can Be Targeted

Based on 'watch data' instead of page likes

Facebook announced a few ad developments over the weekend, but one of them—which has the potential to truly change ad targeting on the platform—may have not gotten quite the attention…

Facebook Debuts Ad-Buying Product to Get Into More TV-Minded Budgets

New video and brand-awareness tools as well

For years, Facebook has wanted marketers for large brands to spend more on its social media platform when planning out television-based, integrated advertising campaigns. On the eve of Advertising Week in…