Facebook Is Expanding Its Burgeoning Ad Network to the Mobile Web

Makes it available outside of native apps

Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers…

This Anti-Bullying Ad Tells the Story of a Girl Whose Brave Facebook Photo Went Viral

A sad story gets a happy ending

Here's a touching illustration of how social media can combat the effects of bullying.  More than a year ago, a little girl reached out to advocacy group The Bully Project after…

Why Facebook's Audience Network Looks Like a Billion-Dollar Advertising Machine

And how publishers seem to be benefitting

Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had…

Facebook's Messenger App Quadrupled in Under 2 Years to 800 Million Monthly Users

Fastest-growing of last year

Facebook today said that more than 800 million people were using its Messenger app on a monthly basis at the end of 2015. Since being released in August 2011, Facebook Messenger…

At CES, General Motors Becomes First Automaker to Livestream on Facebook

Event rolled out the electric Chevy Bolt EV

If there's one "it" topic at the Consumer Electronics Show in Las Vegas this week, it's connected cars. And one of the country's biggest and oldest automakers—General Motors—is going all…

Google Calls Its New Ad Option for App Developers 'an Install-Seeking Machine'

A brand using 'universal' is saving up to 50%

Google says developers running "universal app campaigns" across its network are finding them to be more cost-effective than ads run than other digital platforms. The Adwords-based campaign option, which Google introduced in…

An Inside Look at 'Facebook at Work' From the Global Agency That's Beta Testing It

Weber Shandwick exec: it's 'inherently mobile'

Facebook at Work—Facebook Inc.'s enterprise social network for businesses—is set to roll out in 2016 while taking on established workflow software players like Slack and Yammer. While Facebook will not…

Now You Can Hail an Uber Ride From Facebook Messenger

Partnership brings mobile transportation to the masses

             Facebook Messenger is getting into transportation services.  The mobile messaging war continues to heat up, and Facebook Messenger is betting that its size will make it everyone's all-in-one app. The Menlo…

These Were November's Buzziest Topics on Facebook

Paris attacks, holidays dominated conversation

When Facebook rolled out safety features during the recent Paris attacks, folks fired off a slew of comments about the news on the platform, showing that the Menlo Park, Calif.-based…

Facebook Is Updating Instant Articles to Help Publishers Make More Money

Changes include allowing more ads in stories

Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers…