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This Small Startup Says Facebook Imitated Its Photo App Idea Look forces users to share, too

Facebook’s new app isn’t a Snapchat clone; it’s more of a Look-alike. The core feature of Facebook’s Slingshot—the requirement to reply to unlock a photo—already appears on an iPhone app…

June 18, 2014, 5:30 PM EDT

Facebook's Slingshot Makes Users Share Photos If you show me your selfie, I'll show you mine

Facebook’s latest attempt at a Snapchat rival, Slingshot, could also be its big contribution to selfie culture. The new app is being launched by Facebook today on the iPhone and…

June 17, 2014, 2:37 PM EDT

Facebook Auto-Play Video Is Running on Brand Pages Could ramp up branded video on the social platform

Brand marketers, you may soon be able to run auto-play videos on your Facebook page without buying an ad. Some of your peers already are. Facebook is testing a feature that…

June 16, 2014, 3:24 PM EDT

Facebook Is Beginning to Look Like a Bona Fide Online Ad Network Web interest targeting is a step toward Google's biz model

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook…

June 16, 2014, 6:00 AM EDT

Twitter Is Surprisingly Low on This List of World Cup Fan Plans Comes in fifth for news

Twitter looks like an underdog in the World Cup, according to a survey by RadiumOne. It was in just fifth place in a ranking of sites consumers would tap for…

June 12, 2014, 6:00 AM EDT

How Does Kiehl's Launch a New Product? By Sending It to Space, Of Course New campaign looks for social liftoff

Kiehl’s new face moisturizer is more like space moisturizer. The high-end cosmetics brand launched a rudimentary spacecraft with its product on board so it could promote a new line of…

June 11, 2014, 6:30 AM EDT

Facebook's Hacker Culture Heads to Cannes Plans to develop campaigns, not just talk

Facebook plans to hack the ad industry at Cannes. Instead of building software, it’s building marketing campaigns with brands. Mark D’Arcy, chief creative officer of Facebook Creative Shop, is taking more…

June 10, 2014, 6:01 PM EDT

Newcastle Reveals the Secrets of Facebook Advertising Plans Fourth of July brand blitz

If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective. The Heineken-owned beer brand only advertises…

June 10, 2014, 5:50 PM EDT

Which World Cup Sponsors Are Resonating With Fans? Omnicom breaks down the social love

As the World Cup quickly approaches, brands are pouring millions into showing the world that they love and understand soccer that much more than their competitors. But are fans listening,…

June 9, 2014, 8:25 AM EDT

Why Pay for Creative When Selfies Will Do? Coke plants the flag

Long considered a staple in building consumer trust, social and mobile user-generated campaigns are now putting creative twists on offline marketing tactics that seek to win over fickle millennials. One such…

June 8, 2014, 8:14 PM EDT

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