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Oculus Rift Takes Center Stage at Comic-Con Fantasy-based virtual reality

While you can read about how your favorite characters solved a crisis or watch a movie about a doomsday scenario, there's still something to be said about going through the…

July 25, 2014, 10:22 AM EDT

LinkedIn Ads Can Be Tested and Targeted Like Never Before Direct Sponsored Content give brands new flexibility

LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform. Direct Sponsored…

July 24, 2014, 6:16 PM EDT

Ad Prices at Facebook More Than Doubled Last Quarter Brands compete to be seen

Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed…

July 23, 2014, 8:02 PM EDT

Facebook's Q2 Ad Revenue Was Nearly $2.7 Billion Up 67% year over year

Facebook's advertising revenue increased 67 percent year-over-year in the second quarter, totaling $2.68 billion. That figure is up some $410 million compared to the social giant's Q1 earnings, though its…

July 23, 2014, 5:09 PM EDT

Twitter Tells Brands They Can Reach 30% of Their Followers for Free Sharing new stats with marketers

Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent…

July 11, 2014, 4:42 PM EDT

This Girl's Facebook Cover Photo Game Is Next Level Genius Cameos in pop-culture scenes

Just when we thought Facebook couldn't get any more ordinary, we stumble upon a user who's taken the constraints of the platform and come in like a wrecking ball into…

July 11, 2014, 1:29 PM EDT

Mom Gets Burned by Facebook for This Remake of Coppertone's Classic Ad Did Jill White deserve to be banned?

Facebook takes its no-nudity policy very seriously—so seriously that one mom found herself banned from the network for 24 hours after posting what she thought was an innocent remake of…

July 8, 2014, 7:45 AM EDT

Digital Video Ads That Make You Want to Click Format continues to get more interactive

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and…

July 3, 2014, 12:57 PM EDT

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please Global users find unique marketing

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local…

July 2, 2014, 3:57 PM EDT

Facebook Buys LiveRail to Grow Its Video Ad Business Platform serves publishers like MLB, A+E

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and…

July 2, 2014, 1:40 PM EDT

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