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Joan Rivers Touts iPhone 6 From Beyond the Grave What an unusual Facebook marketing snafu

While many people are struggling to get their hands on an iPhone 6, it seems comedian Joan Rivers was able to posthumously acquire one of the desired devices. The funny…

September 19, 2014, 1:19 PM EDT

The Urban Legend of Free Social Marketing It’s time for brands to rethink their strategies

When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. While that’s probably true…

September 17, 2014, 12:47 PM EDT

A Glimpse Into Marketers’ Social Media Strategies Even the big guys struggle to measure ROI

Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales. But while 97 percent of those…

September 16, 2014, 10:58 AM EDT

Do Anonymous Apps Enable Cyberbullying? One activist says they have a long way to go

Do apps like Whisper, Secret and Ask.fm, which let their users mask their identity, give voice to cyberbullying and other bad behavior? Mike Dreiblatt, president of the activist group Stand…

September 15, 2014, 10:12 PM EDT

If You Block an Ad, Facebook Now Wants to Know Why Says feedback improves News Feed

Facebook wants to know why users decide to block certain sponsored posts in an effort to serve more relevant ads in the News Feed. The social network has always let…

September 11, 2014, 3:59 PM EDT

Budweiser Lets You Buy Beer for Your Facebook Friends But will it catch on?

Brands have been testing social commerce for quite some time, despite the fact that initiatives have been notoriously slow to catch on. Now, Budweiser is getting into the game with…

September 9, 2014, 1:14 PM EDT

Innovative Sports and Entertainment Apps Are a Challenge for Event Marketers The live experience has to be just as engaging

We are in the midst of a transformational shift in how fans consume and attend live events. Innovations that provide better interactive experiences outside of venues are clearly outpacing those…

September 8, 2014, 9:37 PM EDT

Facebook Video Views Spiked 50% Between May and July Site rolls out better tracking, targeted algorithms this week

If you use Facebook, you've probably noticed your newsfeed is now filled with autoplaying videos. That's no accident. Video views on Facebook jumped 50 percent between May and July with an…

September 8, 2014, 1:21 PM EDT

Madden Game Uses Google to Create Gif Ads in Real Time Ads will mimic action on the field

EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly…

September 4, 2014, 2:35 PM EDT

Frito-Lay Uses Thursday Night NFL Games to Add Facebook Fans 'Click-Off' promo returns for second year

Frito-Lay is counting on NFL fans to drive its Facebook effort for the potato chip brand Stax with a promotion that ties into Thursday Night Football games this fall. Starting Sept.…

September 3, 2014, 3:14 PM EDT

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