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Facebook Regrets Not Going Public Sooner With Video Metrics Miscalculations

Exec says company 'needs to do better'

One of Facebook's top marketing execs says the company owes advertisers an apology for not being more forthcoming when it initially realized that video metrics on the social network were…

Facebook Is Letting Marketers Link Canvas Ads and Include 360-Degree Video

Brazilian bank Itau is testing the feature

Facebook's full-screen mobile ads, a product known as Canvas, is getting 360-degree video capability. Itau, a Brazilian bank that has been running a lot of Facebook ads, is testing the…

Facebook Is Rolling Out a Handful of New Measurement Tools for Advertisers

Third-party partnerships help track sales, lift and clicks

Facebook is rolling out an array of additional measurement products it says will help marketers see how effective cross-channel campaigns are in terms of online and offline return on investment. Today,…

Retailers Can Now Buy Facebook Ads That Only Run If the Right Products Are in Stock

With the help of better location targeting

It's an ongoing challenge for retail CMOs to justify to their CFOs that digital ads drive in-store sales. So one can imagine the teeth-gnashing that must take place whenever brick-and-mortar…

How Nestlé and Facebook Work Together as Digital Marketing BFFs

Can the social network become the new Slack?

COLOGNE, Germany—It's not uncommon for tech platforms to have dedicated sales and campaign teams that cater to the world's biggest advertisers, but what about setting up a dedicated Facebook group…

These Graphics Show Why Facebook Is a Prime Place to Target Foodies

Adobada, shawarma or dosa, anyone?

Global cuisine and other foods from around the world have been trending upward on Facebook since spring. Food marketers may want to take note—adobada, shawarma and dosa were all popping on the social…

These Social Data Visualizations Show Olympics Wins and Badlands Beauty

Facebook and Instagram triumphs in August

August on Facebook was all about the Olympics, and the personal brands of Usain Bolt and Michael Phelps benefited greatly. The social network said the Summer Games in Rio generated…

Instagram Is Finally Letting Users Hide Inappropriate Comments

Will filter trolls based on custom or default keywords

Brands, celebrities and plenty of average people have all received their unfair share of abuse by anonymous (and non-anonymous) trolls on Instagram. Finally, the Facebook-owned company is taking a more…

Like Long and Prosper With These Facebook Reactions Celebrating 50 Years of Star Trek

Boldly going where no friend has gone before

When Star Trek first began beaming to television sets across the country in 1966, there was of course no way to watch clips on YouTube, live tweet episodes or "like"…

Infographic: How 'Microbloggers' Leverage Their Influence Through Social Media Savvy

For niche experts, channel choice is key

Ever since the line between celebrity and social media celebrity was erased, bloggers have become legitimate influencers across almost all industries, affecting consumer decisions beyond purchasing by acting as both…

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