Advertisement

Technology

:

Facebook

Lowe's Releases the First Instagram Video Ad Timed to the Super Bowl 'Pay attention' to top brands there on game day

Instagram video ads are new for Super Bowl marketers this year, and Lowe's is buying two spots focusing on how to play host for Sunday's Big Game. The 15-second clips were shot with…

January 30, 2015, 4:27 PM EST

Facebook Just Shared Insane Q4 Mobile Numbers and Ad Sales Its smartphone promos alone did $2.5 billion

Facebook's mobile sales continue to skyrocket, now accounting for 69 percent of its advertising business, according to results it shared today. During the 2014 fourth quarter, Facebook did $3.6 billion in…

January 28, 2015, 5:21 PM EST

Here's How Facebook Plans to Help Brands Find Out When Their Ads Actually Worked 'Lift' addresses a nagging industry problem

Facebook is looking for an answer to that age-old marketing question: Which part of your advertising is actually working? The social network is launching a new product today to help…

January 27, 2015, 1:07 PM EST

Snapchat Promises 'Gorgeous Advertising' With Its New Discover Channels Launch partners Cosmo and CNN are already selling ads

Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice,…

January 27, 2015, 11:43 AM EST

How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics Brands like Toyota selectively message each group

Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience,…

January 22, 2015, 10:30 AM EST

Avengers Trailer Is the Ultimate Test for Facebook Video Versus YouTube Marvel's college championship ad drove millions of views

When the new Avengers trailer debuted this week, it revealed that there is a huge battle going on—but not between The Hulk and his frenemy Iron Man. Instead, it pits…

January 13, 2015, 6:33 PM EST

Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook Marketers have 6 seconds to entice users to click

Twitter is about to give marketers new ways to share videos with a feature the ad world has been asking for: autoplay. Twitter has been working on its built-in video…

January 9, 2015, 4:37 PM EST

Here Are the Most Important Events for Any Ad Tech Addict Headed to CES An insider's guide to parties, panels and VIPs

While there will be plenty to see on the floor at the Las Vegas Convention Center this week, much of the value from attending the Consumer Electronics Show can be…

January 5, 2015, 2:16 PM EST

Here Are the 10 Most Innovative Digital Ad Products of 2014 Google, Snapchat, Facebook and the rest reshape the industry

It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become…

December 26, 2014, 7:08 AM EST

More Top Media Publications Trust Programmatic For Premium Ad Inventory Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

December 23, 2014, 4:12 PM EST

Advertisement