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Instagram Gives Brands Instant Access to Ad Campaign Data First time self-serve tools available

Brands are about to get a lot more help with their Instagram campaigns. For the first time, the photo-sharing service is giving its advertisers instant access to data about how…

August 21, 2014, 1:07 PM EDT

Facebook Quietly Launches New Ad Policy News Feed advertising frequency doubles

Facebook is toying with its News Feed advertising policy, possibly risking a backlash from marketers who are worried that repeated ads will raise auction prices and force advertisers to seek…

August 21, 2014, 9:56 AM EDT

Facebook Wants to Show That Mobile Ads Affect Desktop Purchases Social giant unveils cross-device reporting

Facebook has introduced cross-device reporting to potentially help marketers understand how their mobile ads on the social platform influence consumers' desktop decisions.  According to the Menlo Park, Calif.-based digital giant, marketers…

August 13, 2014, 1:46 PM EDT

Seasonal Ads on Facebook Are More Effective Than Google's Data show big lifts for Back to School and holidays

Back To School and holiday season shoppers are more likely to click on seasonal ads on Facebook ads than on Google, according to Marin Software analysis.  Marin aggregated data from $6…

August 11, 2014, 3:54 PM EDT

Facebook Outage Points to Importance of ‘Dark Social’ IMs, emails and office conversations also drive visitors to websites

Depending on which metrics one considers, the two-hour Facebook outage on Aug. 1 signaled a potential disaster for other websites or survivable inconvenience. With a tweet (see below), Chartbeat chief data…

August 5, 2014, 2:46 PM EDT

Johnsonville Capitalizes on National Bratwurst Day With '12 Days of Bratsgiving' Prizes on Facebook effort include knitted koozies

Johnsonville today launches its biggest campaign related to National Bratwurst Day with a 12-day, sausage-themed Facebook effort dubbed "12 Days of Bratsgiving." Leading up to National Bratwurst Day on Aug. 16,…

August 4, 2014, 10:15 AM EDT

Sour Jacks' Mobile Ads Steer Movie Fans to Outdoor Summer Screening CPG brand bets on location-based Facebook promos

Over the past week, Sour Jacks has been running Facebook mobile ads in New York to pinpoint consumers who are going to the Hudson River Park’s River Flicks summer movie…

July 30, 2014, 5:08 PM EDT

Is Facebook's Bolt Teaser the Start of App Ads on Instagram? Analyst says installs are 'inevitable'

Facebook's teasing of Bolt, a new app on Instagram, could mean that a new photo-sharing app is in the works, a new ad product is coming to Instagram or both. When…

July 28, 2014, 3:05 PM EDT

Oculus Rift Takes Center Stage at Comic-Con Fantasy-based virtual reality

While you can read about how your favorite characters solved a crisis or watch a movie about a doomsday scenario, there's still something to be said about going through the…

July 25, 2014, 10:22 AM EDT

LinkedIn Ads Can Be Tested and Targeted Like Never Before Direct Sponsored Content give brands new flexibility

LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform. Direct Sponsored…

July 24, 2014, 6:16 PM EDT

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