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Attention Brands: This Is How You Get Millennials to Like You Looking at what resonates with most marketers’ dream demo

How can a brand get that coveted millennial nod? It's all about talking to them in their own language.  "Ever since youth culture became a defined concept, marketers have been using…

October 6, 2014, 8:02 AM EDT

Facebook Promises More Responsible Research When Users Are Test Subjects Policy changes follow mood experiments

Facebook is promising to more carefully handle how it uses the social network for research after the company was criticized this summer for experimenting on its members' moods. Facebook publicly admitted…

October 3, 2014, 2:43 PM EDT

Google Cracks Down on Marketers' Access to Data Third-party measurement firms fear being shut out

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online. Just this week, Google began talking to ad technology…

October 3, 2014, 2:02 PM EDT

JPMorgan: Security Hack Exposed 83 Million Households and Businesses More than originally thought

Seventy-six million households and 7 million small businesses were subject to a security hack at JPMorgan Chase & Co. that exposed names, addresses, phone numbers and email addresses. The breach may have exposed…

October 3, 2014, 1:04 PM EDT

8 Big, Fat Stats From Advertising Week Kik and ESPN show that mobile is gradually taking over digital

Advertising Week wrapped up last night after four days of marketers discussing industry issues while revealing data that show how certain ideas are working. Below are eight impressive stats that…

October 3, 2014, 6:00 AM EDT

One Push Notification Too Many Will Make Consumers Delete Your iBeacon App Message overload happens quickly

A new marketing menace is emerging with the explosion in iBeacon technology: message overload. Almost every retailer and brand is starting to test the new location-aware sensors known as beacons,…

September 29, 2014, 12:06 AM EDT

Hackers Steal Consumer Data at Jimmy John's Sandwich Shop Latest chain under attack

Jimmy John's sandwich chain has become the latest victim of hackers, joining  a growing epidemic of financial attacks against consumers. Hackers targeted the Illinois sandwich shop, with 261 locations, between June…

September 25, 2014, 11:15 AM EDT

Brand Publishers Are Ditching Facebook in Favor of Microsites They want to own their data, content

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling…

September 22, 2014, 10:02 AM EDT

In-Image Ads Can Now Be Programmatic, Too GumGum partners with Xaxis to automate buying for its unusual promos

GumGum, a company that offers ads appearing inside Web images, is partnering with Xaxis to sell its unusual inventory programmatically. Indeed, whether one is talking about TV, online video, display…

September 19, 2014, 7:08 AM EDT

How Pandora Mined Data to Create Lexus-Backed Concert Series Finding crowd-pleasers for Southern California millennial audience

Pandora wants to guarantee that marketers will have a die-hard audience at its branded concerts—and it's leveraging its user data to back that promise. The streaming music radio service is partnering…

September 17, 2014, 10:34 AM EDT

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