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Women Consider Friends’ Opinions the Most ‘Trusted Advertising’ Whether shopping for food, vacations or window treatments

It seems word-of-mouth means a lot when you are trying to separate a woman from her money. A Ladies' Home Journal study found that female shoppers value peer opinions over…

May 6, 2014, 10:39 PM EDT

How Advertising Powers China's IPO Darling Alibaba Makes billions from marketing

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles…

May 6, 2014, 10:34 PM EDT

Pulpo Media Debuts Data Platform for Hispanic Advertisers Brands' targeting gets more sophisticated

Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics…

May 6, 2014, 12:49 PM EDT

Mindshare Taps BlabPredicts to Better Plan Digital Campaigns Adds to the media agency's real-time data outfit, The Loop

Mindshare has inked a deal with Blab to use the BlabPredicts system, which is designed to help brands understand social media conversations within 72-hour windows. The media company, with offices…

May 5, 2014, 9:30 AM EDT

Sprinklr, Showered In Money, Plans IPO Will go public in Q2 2015 after raising another $40 million

Sprinklr plans to go public by second quarter 2015, a source close to the situation told Adweek. The New York City-based company this week announced a $40 million fundraising round led…

May 1, 2014, 6:09 PM EDT

Twitter's MoPub Welcomes Facebook's Mobile Ads Into Its Platform All networks plug in

Facebook’s mobile ad network seems like a clear threat to Twitter and its MoPub ambitions, but the relationship is complicated. In fact, MoPub has welcomed the Facebook Audience Network into…

May 1, 2014, 12:24 PM EDT

What Advertisers Need to Know About Facebook's Mobile Ad Network Explanation from a product team member

The ad world got its first look at Facebook’s plans for mobile domination with an ad network that will serve sponsored posts outside the social network and into a whole…

April 30, 2014, 5:38 PM EDT

Facebook's Ad Network Promises to Make App Partners Rich $9 billion market

The message from Facebook’s f8 developers conference: If we can change, our app partners can change—and everyone can cash in. Mark Zuckerberg and his team showed off the highly anticipated…

April 30, 2014, 3:50 PM EDT

Viewing Habits Show Traditional TV Networks Still Reign Supreme But video services like Netflix and Amazon Prime are catching up

Especially among younger viewers, use and awareness of digital streaming companies is growing to rival that of traditional TV networks. However, television currently remains the top medium by which to…

April 29, 2014, 10:53 PM EDT

New Ad Exchange Delivers Mobile Video Expect in-app commercial interuption

Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials…

April 25, 2014, 4:22 PM EDT

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