IAB Expands Its International Reach With New Dmexco Partnership

Extends previous relationship at Mobile World Congress

The Interactive Advertising Bureau has inked a deal with Dmexco, one of the world's largest digital media and technology conferences. As part of its role as Dmexco's official international partner, the…

Pinterest Is Making a Play for Big-Brand Dollars With Its First Video Ads

General Mills, Universal Pictures have tested scroll-based promos

Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors. Today, the company is launching its first video…

Which Brands Are Winning on Social Media in Rio?

Charts from Sprinklr show which marketing teams are earning gold

For the Rio Olympics, Adweek and Sprinklr have teamed up to keep track of how brands are performing across major social media channels.  Following the results on platforms during the first…

Here's How Olympic Advertisers Are Divvying Up Spend Across Digital and TV

32 advertisers have run multichannel campaigns

According to data from MediaRadar, 482 advertisers have run TV ads during the Olympics in Rio de Janeiro, with 349 of those brands also running digital display advertising. MediaRadar used data…

Pinterest Launches Auction-Based Pricing to Take on Google's Ad Business

Also adds frequency capping

Pinterest is out to prove that it's a performance-driven advertising platform that can compete head-to-head with Google. Starting today, advertisers will be able to bid on cost-per-impression through an auction—much like…

What Were July's Hottest Topics on Facebook?

Labdanum and monk fruit, among others

Ever heard of labdanum? Monk fruit? White mulberry, perhaps? If not, it might be worth Googling some of July's buzziest Facebook topics. For the latest installment in an ongoing monthly series…

Facebook Combats Ad Blocking by Giving Users Control Over What They See

Marketers can better reach interested consumers

Facebook thinks it has the antidote for ad blocking. Today, the social media giant and advertising darling is introducing a tool that could help users have more control over the ads…

The 5 Buzziest Moments From the Olympics' Opening Weekend

Team USA swimmer Madeline DiRado made a big impression

The Summer Olympics in Rio de Janeiro are now a few days in, and from here on out we'll be looking at the buzziest moments from the day before, by…

7 Digital Marketing Stats That Grabbed Our Attention This Week

Bots are big, folks

Check out these seven digital marketing stats that caught our eye during the last few days. 1. Brands on bots After offering chatbots for only a few months, Kik said on Thursday…

Marketing to Olympic Audiences? This Infographic Could Mean Campaign Gold

Soccer fans drink wine, Aussies drive compact cars

Starting tonight, the world will be watching as the 2016 Olympics gets underway in Rio, potentially garnering the highest ratings for a Summer Olympics ever. That could mean big bucks…