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Yext Raises $50 Million Likely to set IPO next year

New York ad tech startup Yext raised $50 million in venture funding, CEO Howard Lerman revealed today. “This is the last round before we go public,” Lerman told Adweek. He expects…

June 4, 2014, 9:47 AM EDT

4 Ways Marketers Will Benefit From the New iPhone Strong retail potential

Marketers are imagining new mobile campaigns and content now that Apple revealed the future of the iPhone at its developers conference this week. There were hints at how iBeacon technology…

June 3, 2014, 6:07 PM EDT

14 Digital Trends on Kleiner Perkins' Venture Capital Radar Mary Meeker on who shall inherit the Web

Snapchat and WhatsApp both account for 700 million photos shared daily. The average Google user is six times more valuable than the average Facebook user. Buzzfeed is big on Facebook…

May 28, 2014, 2:10 PM EDT

Datalogix Nabs $45 Million Funding Round Digital sales tool aims to justify offline impact

Datalogix has raised $45 million to beef up its set of services that help advertisers close the loop between online promos and offline sales. The data marketing company counts automotive, retail…

May 28, 2014, 1:53 PM EDT

Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic Gets early access to new tech

Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal…

May 27, 2014, 5:54 PM EDT

Twitter, Omnicom Deal Combines Mobile Ad Forces Media agency commits $230 million, report says

Twitter and Omnicom struck an ad deal today, sources confirmed for Adweek. Omnicom Medial Group is set to spend up to $230 million marketing on the messaging platform over the…

May 27, 2014, 12:13 PM EDT

FTC Chair Edith Ramirez Fights for Data Security and Privacy Rights Consumers come first

One year into her tenure as chairwoman of the Federal Trade Commission, Edith Ramirez is putting the agency front and center as the nation’s leading enforcer on privacy and data…

May 27, 2014, 6:03 AM EDT

Brandwatch Raises $22 Million Social listening player has a huge client list

Social media monitoring company Brandwatch just raised $22 million. The company specializes in social "listening," tracking conversations online and giving data to brands to influence their strategies. Brandwatch counts 1,000 brands…

May 22, 2014, 12:59 PM EDT

Google Expands Its Brand Plans With Real-Time Results Display vp discusses campaign measurements

Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s…

May 21, 2014, 1:04 PM EDT

Publicis Groupe, Facebook Strike Deal Over Instagram and Video Ads [Updated] Data also part of multi-year partnership

Facebook and Publicis Groupe announced a broad ad partnership today drawing another media agency closer to the social network. Facebook’s photo-sharing app Instagram also is part of the multi-year deal…

May 19, 2014, 12:55 PM EDT

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