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How Facebook Showed Live Nation That Grindr Ads Sell Madonna Tickets

Atlas system revealed winning mobile tactic

CANNES, France—When you're selling Madonna tickets gay-dating app Grindr would seem like a good place to start, given the pop star's popularity within the LGBT community. That was Live Nation's…

Vice, Pinterest and Bank of America Deal Is Yet Another Sign of Ad World's Reckoning

Content and tech are a match made in Cannes

CANNES, France—Vice's Shane Smith says the big story at this year's Cannes gathering is all about content creators, tech companies and brands coming together—a combination that is shaking up the…

Fears About Innovation Will Impact 87% of Global Consumers' Purchase Decisions

Privacy is on shoppers' minds

An extensive report about attitudes toward innovation suggests that global brands should think twice about taking consumers' privacy for granted—even in a big-data era in which consumers seemingly are giving…

14 Interesting Digital Marketing Stats From the Past Week

Airbnb continues its ride toward big revenues

The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across: 1. Airbnb is on track to make $900 million this…

This Interactive Cartogram Shows How Countries Have Done at Cannes in the Last Decade

A visual history of the big winners

A bit of national pride will be at stake when advertisers from around the world converge at Cannes Lions in France this week. Sure, it will be every agency for itself,…

Harriet Tubman Is Clearly the Internet's First Choice to Be on the $10 Bill

But other heroines garner notable buzz

Word came down Wednesday that the Treasury planned to replace Alexander Hamilton as the main image on the $10 bill with an important American female. The move commemorates the upcoming…

Pinterest Reveals the Marketing Partners That Will Get First Dibs on Its Ads

Key step toward what could be 'unreal' sales

Pinterest today announced eight ad-tech partners that can help brands and agencies buy Promoted Pins on the site. Part of the San Francisco-based social media company's marketing developers program, they include…

Google Launches Key Ad Tech Tools for Publishers and Marketers

Hello cross-screen, native and programmatic

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan…

Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

Winners show what works in social

The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral…

Here Are 10 Fun and Useful Digital Marketing Stats From the Last Week

Neymar inspires social chatter

There's been extra buzz about sports—from soccer to horse racing—over the last week. So, we studied a bevy of sports data and other research numbers to bring marketers the 10…

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