Infographic: Xbox and Amazon Drew Huge Social Buzz Going Into Black Friday

877,000 social conversations in last 7 days

This shopping season, Salesforce is using its live social tracker to better understand how, and how often, brands lead the Black Friday and Cyber Monday conversation online. The tool can be…

Here Are the 20 Sites Holiday Season Toy Advertisers Need to Target

Lots of surprises, like The Onion

OK, so you are an online toy seller. Maybe you are an e-commerce entrepreneur who stocks items in your two-car garage, or maybe you are the digital lead at FAO Schwarz—doesn't…

Here Are 6 Digital Marketing Stats About the Holidays Worth Checking Out

Some Black Friday numbers look dark, some don't

'Tis the season for digital numbers that give folks an idea of what's about to happen during the holidays. Check out six we found particularly interesting: 1. According to Salesforce Social…

Infographic: Marketers Are Spending 500% More on Millennials Than All Others Combined

Data from Turn breaks down Gen Y into 4 groups

There are 75 million millennials in the U.S., and everyone knows advertisers are infatuated with the idea of winning over the biggest buying bloc. But just how much more is…

This Data Visualization Shows You Facebook's Hottest Topics From October

Infographic bodes well for Star Wars

Below, you'll see the third edition of Facebook Hot Topics, a new partnership between Facebook IQ and Adweek to keep our readers up to speed every month on the latest…

8 Intriguing and Fun Digital Marketing Stats From the Past Week

From Facebook's huge traffic impact to clip-on man buns

The past week of digital marketing data involved everything from serious stats on Facebook's diminishing referrals for some publishers to the a goofy clip-on man bun going viral on Groupon. 1.…

Infographic: Consumers Want Holiday Content, and They Want It Now

Creators can hardly keep up

A new study from content discovery platform Outbrain highlights content consumption trends for the 2014 holiday season from November through New Year's Eve. These insights can mean big business for…

How Pandora Aims to Double Its Number of Relevant Ads With Cross-Device Data

Music service hones targeting with Krux

Pandora last week said its third-quarter ad revenues rose 31 percent year over year to $255 million, seemingly underscoring the narrative that the digital music service attracts brands because of…

Neustar Buys MarketShare Partners for $450 Million

Marrying ad data with predictive analytics

Advertising technology company Neustar announced today that it is acquiring marketing analytics company MarketShare Partners for $450 million.  MarketShare helps its clients—including Ford, Intel and CarMax—forecast and examine their ad spending…

Here Are 9 Fascinating Digital Marketing Stats From the Past Week

Facebook lurkers and wearables users are increasing

We've selected nine of the most interesting digital marketing stats from the past seven days. Enjoy them below: 1. Facebook users are becoming lurkers. A new GlobalWebIndex report said 34 percent of…