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Weather Can Predict Whether You Want a Beer Ad exchange uses temperature, precipitation to predict consumer desire

Before you take a sip of that beer, stop and take note of the weather outside. The Weather Company’s Weather FX ad exchange believes that higher- and lower-than-average temperatures, along with…

March 19, 2014, 4:08 PM EDT

Percolate Raises $24 Million From Investors, Including WPP Boosts content marketing plans

Percolate, a social media management firm for brands to track online conversations, announced a $24 million fundraising round today. The New York firm helps brands and agencies develop content marketing strategies…

March 18, 2014, 2:08 PM EDT

Google Winds Down Wildfire to Focus on DoubleClick Integration Competitor Sprinklr says it's going to gain from the move

Google’s Wildfire clients—companies like Amazon, Gap, Dairy Queen, Cisco—are looking elsewhere for their social media management needs. The company that the search giant bought in 2012 for a reported $250…

March 14, 2014, 1:49 PM EDT

Edward Snowden: Tech Giants Are Irresponsible With Consumer Data Exiled American whistle-blower on SXSW panel

Echoing sentiments expressed by Julian Assange at South by Southwest Interactive two days ago, exiled American whistle-blower Edward Snowden and fellow panelists today suggested that tech giants such as Google…

March 10, 2014, 3:34 PM EDT

That Instagram-Omnicom Deal Is Actually Worth $40 Million Popular mobile platform inks first agency partnership

The Instagram-Omnicom deal that has the digital ads space buzzing is actually worth close to $40 million, Adweek has learned. Ad Age yesterday reported that the contract totaled about $100 million,…

March 8, 2014, 8:18 PM EST

10 YouTube Videos Everyone Is Watching Game of Thrones' Maisie Williams, Snakes, Miley Cyrus included

With the exploding popularity of selfies (see: Ellen Degeneres at the Oscars), it's little wonder Teens React to Super Selfie was a top viral video last week. And it didn't…

March 5, 2014, 11:13 AM EST

Are You a Felon? According to Google, You Just Might Be This startup is out to clean up your online profile

For the record, Pete Kistler—age 26, resident of New York, brown hair, slender build—is not a felon. The problem is, until recently, just about anyone who Googled him would have…

March 3, 2014, 9:59 PM EST

Videology Taps Nielsen to Boost Marketing Across TV and Digital Data to help target demos wherever they are

Videology, the video advertising company, has a new deal with Nielsen to use data to help TV advertisers target audiences that are watching more and more on digital channels—and that…

March 3, 2014, 12:35 PM EST

SMG’s Lead on P&G Wants to See a Shift From Social Media to Commerce A chat with Lisa Hurwitz

Specs Who Lisa Hurwitz Age 37 New gig Evp, managing director, SMG, overseeing the Procter & Gamble North American communications planning business Old gig Evp, group account director, Leo Burnett and Arc Worldwide What’s the…

March 2, 2014, 10:40 PM EST

IAB: 87 Percent of Moviegoers Go Mobile After Seeing Ads Elsewhere Smartphones key to marketing

Using smartphones at the movies may be a no-no. But other than that, mobiles are an integral part of the experience, from ticket sales to theater directions, a fact that…

February 28, 2014, 12:17 PM EST

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