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Instagram Is Now Giving Small Businesses a Dashboard Full of Data About Their Posts

Free tools could serve as gateway to paid ads

For years, small and medium-size businesses have had as little insight about their Instagram posts as the average user. But soon, they'll be able to see how photos and videos…

These 2 Tech Companies Are Combining Market Research With Programmatic Ads

Krux and Survata offer data fluidity

Advertisers target consumers all the time online, but they don't always survey a sample of the actual target segment to figure out their mindsets in real-time. Krux and Survata aim…

Facebook Is Shutting Down Its Desktop-Based Ad Retargeting Exchange

Social platform redirecting advertisers to mobile

Facebook is shutting down Facebook Exchange and moving advertisers to newer products in a coordinated effort to focus more heavily on the social network's mobile-first advertising products. Per Facebook's vp of…

Google Maps Will Feature Local Search Ads for Businesses

Also introduces expanded text ads

Expect to see more digital strangers along your physical routes: Local ads are coming to Google Maps. Now that nearly one third of all mobile searches are related to location, Google…

Google Is Expanding Universal App Campaigns to iOS Developers

It's already driven 2 billion app installs

Google is opening up its Universal App Campaigns for iOS developers to use for driving app installs to Apple devices. The search engine giant—which begins its annual Google I/O developer conference…

7 Intriguing Digital Marketing Stats From the Past Week

The rebooted Playboy shines while Vine withers

The past several days have offered a slew of digital-minded stats from players in the marketing, advertising and media worlds. Below are seven stats that caught our eye: 1. Iconic nudie mag…

As Mashable Shifts Focus to Video, It Partners With Bravo, Telemundo and Facebook Live

New data dashboard will drive content creation

Mashable is planning to partner with Bravo, Telemundo and Facebook Live in an effort to build out both linear and digital video operations for its media and entertainment business. At its…

IAB Study: 26 Percent of U.S. Adults Now Watching Original Digital Video

Preferring on-demand options, 63 million watch it every month

A growing number of U.S. adults are shifting their viewing habits toward original digital video, according to a new study commissioned by the Interactive Advertising Bureau. The audience of U.S. adults…

Adobe Upgrades Ad Capabilities for Real-Time Creative, Mobile and Video

Clients will be able to better target consumers

Adobe Systems is practically in a digital arms race to create the best marketing software services around, going up against the likes of IBM, Oracle, Salesforce and other big players. So now,…

Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends

How brands are taking advantage of the trend

New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names. According to a joint study by…

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