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Data

In This Online Store, Viewing Ads Could Lead to Discounts

Jet.com is lowering bills wherever it can

New e-commerce site Jet.com plans to turn advertising revenue into consumer savings. CEO Marc Lore developed the site to get a piece of the potentially trillion-dollar e-commerce market, and to…

Here Are 13 Hot Digital Marketing Stats From the Past Week

The Revenant trailer is getting 5 million views a day

The past week was filled with unusually enticing digital marketing numbers—with an upcoming Hollywood epic taking online video by storm, e-commerce insights and branded buzz around body painting. Here are…

These Digital Stats Show Exactly Why Google Fears Facebook Ads

Report reveals changes in the industry

Facebook continues to apply pressure to Google's ad business, showing that the social network's boldness is paying off, according to new research from Adobe. Adobe looked at the last three months…

Global Brands Are Getting More Digital Ad Measurements

Nielsen extends ratings system to Asia

Interactive marketers working for global companies in parts of Asia can finally compare their work to colleagues in other regions in an apples-to-apples fashion. Well, that is, if they are…

12 Intriguing Digital Marketing Stats From the Past Week

How Serena won on social media, too

The past week has been filled with great data points about many things—particularly the dominance of Serena Williams and Apple. Here are the 12 most interesting numbers we came across: 1.…

Online Ads for High-Paying Jobs Are Targeting Men More Than Women

New study uncovers gender bias

A report claims some online advertising may be showing a bias against women by serving ads for high-paying jobs disproportionately to men. Researchers from Carnegie Mellon University said their study looking at online…

Here Are 10 Intriguing Digital Marketing Stats From the Past Week

Lots of great soccer data, but more than just that

The Women's World Cup recently dominated digital and real-life discussions, as the U.S. women's team thrilled fans, winning the title Sunday and bringing home the World Cup trophy. So, our…

AOL's Digital Prophet Says Millennials 'Are Freaky for Video'

They want content, not ads

After eight years at AOL, digital prophet David Shing still knows how to preach the gospel of the future. And so there he was Saturday at the Cannes Lions International…

12 Intriguing and Fun Digital Marketing Stats From the Last Week

#LoveWins, Cannes and other data worth knowing

Last week was fascinating on so many levels in so many areas—advertising, politics, sports, you name it. So, we found 12 highly interesting stats on such subjects from the digital-marketing…

Twitter's Top Tactician on How Brands Like Coca-Cola Can Win the Moment

Seems simple, but it's a lot of work

CANNES, France—Brands know they want to be on Twitter, but they don't always know what to say. That's where Twitter's Ross Hoffman and his team come in. Hoffman, Twitter's director of…

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