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Facebook Thinks Shoppers Will Use Their Phones More Than Ever This Holiday Season

Millennials are driving the trend

If last year's holiday shopping habits were any sign of things to come, marketers planning their holiday budgets might want to prepare for more mobile advertising and shopping than ever…

Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

14 actions that signal a good fit

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about…

Zipcar Can Now Track How Many People See Its Rolling Ad Campaign in Seattle and D.C.

Wrapping cars in data sensors

Zipcar is rolling out a campaign in Seattle and Washington D.C. that blends an old-school advertising technique with new technology—it's wrapping ads around cars and tracking how many people see…

Parents Are Increasingly Using Mobile Devices for Back-to-School Shopping

And they're buying tech products

This year's back-to-school shopping seems to have parents spending more on mobile—and more overall. According to the results of a survey released today by Rubicon project, more than a third of…

Mobile Ad Study Finds Interstitials Only Slightly Better Than Banners for Being Seen

Consumers work hard to avoid all of them

Interstitial ads might not be much more promising for marketers than banner ads. And it appears neither format has much of an effect on mobile viewers. According to the results of…

7 Intriguing Digital Marketing Stats From the Past Week

Including Instagram and WeChat's latest numbers

From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that…

A Study of TV-Related Tweets Finds Hate More Than Love Drives Viewership

Canvs looked at thousands of episodes

Love triumphs over hate except on television. According to a study of tweets related to hundreds of TV shows and thousands of episodes, social analytics TV company Canvs found that feelings…

8 Data Points That Marketers Need to Know About China's Biggest Mobile Player

A peek under the hood of WeChat owner Tencent

Tencent, which owns the huge Chinese messaging apps WeChat and QQ, has a mountain of mobile data that brands are just starting to get a glimpse of. Considering the Chinese…

Pinterest Adds a Shopping Cart and Visual Search to Challenge Amazon

Shopping while pinning just got easier

Shopping is getting easier on Pinterest Pinterest Pinterest has long positioned itself as the go-to platform for social shopping, and today it announced a number of new features that will make…

Infographic: From Town Halls to Targeting, Political Advertising Has Come a Long Way

A look at the programmatic trail to the presidency

Long before the birth of Facebook Live town halls, there were town halls in real life. Before there were digital ads, there were plenty of those paper ones, minus all…

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