This New Viewability Tool Aims to Put Publishers and Marketers on the Same Page

Integral Ad Science tries to match up measurements

While the subject of viewability has gained plenty of steam among marketers over the past few years, brands and publishers often grade their ads on different metrics. Today, measurement firm Integral…

This New Program Aims to Stop Ad Bot Owners From Getting Paid

Google, AOL, WPP, Omnicom and Publicis support TAG

Trustworthy Accountability Group, an anti ad-fraud player, today is announcing a Verified by TAG program that costs $10,000 annually for digital ad sellers like publishers, ad exchanges and agencies to…

Why Dannon Is Betting Big on Programmatic Video

Pushing content to reach 'the right consumer'

Even yogurt is going programmatic. As part of a move to take roughly 15 percent to 20 percent of its video buying programmatic in the next year, Dannon recently became…

Here Are 14 Interesting Digital Marketing Stats From the Past Week

From Squatty Potty to ad tech to Snapchat

The past week has been unusually productive in terms of marketers sharing intriguing digital stats, and we've selected 13 that stood out from the rest. Enjoy. 1. Squatty Potty, which makes…

Here Are 9 Eye-Opening Digital Marketing Stats From the Past Week

71% of businesses will be using Instagram in two years

Instagram and Snapchat continue to heat up in the digital marketing world. Check out the gaudy numbers those social players are pulling as well as six other stats from the…

ANA Hires 2 'Fact-Finding' Firms to Investigate Media Rebates

Ebiquity, K2 Intelligence selected

The Association of National Advertisers, which represents the country's top brand marketers, on Tuesday announced the hire of two firms to look into the controversial issue of media rebates. At issue…

Infographic: Why Millennials Are Losing Interest in Banks

No instant gratification or personalization

Millennials have a reputation for favoring borrowing over buying—they'd rather rent homes and lease cars than take on mortgages or car loans. Now, members of the borrower generation say they're…

How the Democratic Candidates Stacked Up on Tuesday Night With Twitter Mentions

Sanders and Clinton in a dead heat

After last night's five-candidate Democratic debate, most media pundits said former secretary of state Hillary Clinton won—while a CNN-led Facebook poll gave the victory to Bernie Sanders, the senator from…

Here Are 7 Interesting Digital Marketing Stats From the Past Week

Including Twitter's huge video growth

Last week was another intriguing period for interactive marketing data. Here are seven stats that jumped off the digital page: 1. Forty-four percent of males and 42 percent of females are…

Brand Marketing Leaders Will Address Media Rebate Controversy This Week

ANA's board to decide if 'fact-finding' firm should be hired

Just as marketers and advertising executives are set to converge on Orlando this week for the Association of National Advertisers' annual Masters of Marketing Conference, the contentious issue of media…