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Innovative Sports and Entertainment Apps Are a Challenge for Event Marketers The live experience has to be just as engaging

We are in the midst of a transformational shift in how fans consume and attend live events. Innovations that provide better interactive experiences outside of venues are clearly outpacing those…

September 8, 2014, 9:37 PM EDT

Simulmedia’s New CMO Sees the Future of TV Says it’s all about aligning with the digital model

Specs Who David Cooperstein New gig CMO of Simulmedia Old gig Vp, practice leader for the CMO practice at Forrester Research Age 48 Twitter @Minicooper   Photo: Alfred Maskeroni  How will your experience at Forrester play a role in…

September 7, 2014, 8:23 PM EDT

Apple Tightens iCloud Security After Naked Celebrity Photo Leak Promises to be more alert for suspicious activity

Apple is implementing more robust iCloud security protocols after a massive breach of celebrities’ accounts—and leak of private nude photos—revealed some weaknesses in the photo-storing service. CEO Tim Cook revealed the…

September 5, 2014, 2:21 PM EDT

Madden Game Uses Google to Create Gif Ads in Real Time Ads will mimic action on the field

EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly…

September 4, 2014, 2:35 PM EDT

YouTube May Be Worth Up to $40 Billion—More Than Twitter Jefferies report projects $8.9 billion in ad sales by 2016

YouTube, broken out from Google’s overall business, is potentially worth more than Twitter with a valuation up to $40 billion, according to an analysis released today by Jefferies. The report looked…

September 3, 2014, 3:03 PM EDT

This Data-Obsessed Shop Creates Buzz for Super Bowl Ads Online Levelwing works for BMW, Firestone and Wells Fargo

Specs Who Co-founders Steve Parker Jr. (l.), CEO, and Jeff Adelson-Yan, president What Digital marketing agency Where New York office Western Kentucky University frat brothers Steve Parker Jr. and Jeff Adelson-Yan reunited in New…

September 3, 2014, 8:47 AM EDT

Fewer Than a Quarter of Marketers Have Used Programmatic Buying They don’t understand enough about it to feel comfortable

In spite of programmatic buying's popularity as a buzzword, only 23 percent of the marketers surveyed by Forrester and the Association of National Advertisers said they understand how programmatic works…

September 3, 2014, 8:40 AM EDT

Apple Says Nude Celebrity Photo Leaks Were Targeted Hacks Maintains that its cloud is secure

Apple's cloud is safe, the company has said in response to claims that a security flaw in its photo-storing software allowed hackers to grab naked images from celebrities' personal accounts. It…

September 2, 2014, 4:11 PM EDT

Apple Blocks Developers From Selling User Health Data to Marketers Tweaks privacy rules ahead of gadget launches

Apple updated its privacy policy to prohibit the sale of user health data to advertisers, according to The Financial Times. The policy update comes just ahead of an anticipated Sept.…

August 29, 2014, 1:18 PM EDT

How Do You Brand Big Data? Brokers need to distinguish themselves in a crowded market

Branding data is tough—and not just because many eyes glaze over when you start to talk about it. But in today’s media marketplace, it wouldn’t be wrong to think of…

August 26, 2014, 6:01 AM EDT

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