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Snapchat Signs Data Deal With Foursquare for Better Targeted Geofilters

Opens up more specific location-based advertising

Snapchat ads are getting a bit more targeted. The mobile app has inked a deal with Foursquare to power its location-based geofilters with more data that marketers can use to…

How This Agency Built Its Own App Using Amazon Echo

Voice skills have become big business for Rain

Last October, New York-based digital agency Rain worked with Campbell's to find a new way to push out the CPG giant's library of recipes, creating one of the first branded…

WikiLeaks, Halloween and the World Series Dominated Social Conversations in October

Facebook and Instagram's hottest topics

In Facebook's world, the holidays are month-long affairs. Every month for Adweek, Facebook IQ evaluates hot topics from the prior month to see which subjects are driving conversation across the tech…

Pinterest Is Adding 15 Ad-Tech Companies to Beef Up Its Data and Measurement Game

Includes viewability and mobile stats for advertisers

Pinterest has long claimed it moves the needle for brands in terms of sales and conversions, and now the company is inviting more ad-tech partners to its platform to prove…

9 Digital Marketing Stats You Need to See From This Week

Snapchat versus Instagram, and 'pantsuit politics'

It's been a fine week of digital marketing stats, so check out the nine data points below that got our attention: 1. Instagram-Snapchat face off Adweek commissioned a survey from Survata that…

8 Intriguing Digital Marketing Stats From the Past Week

Giphy's impact and podcast ad sales on the rise

The past week in digital marketing stats was a bit of a mixed bag—but in a good way. Check out the eight data points below that caught our eye: 1. Gilmore…

Why There's a Major Disconnect Between the Marketing and Tech Worlds

And how to change it

I've had a ringside seat to one of the most riveting parts of the advertising ecosystem. If I were to extricate myself from my position and develop temporary amnesia, I…

9 Eye-Opening Digital Marketing Stats From the Past Week

Emirates scores huge win with Casey Neistat; Facebook ads dip

It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk…

The Where Factor: How Location Data Offers a New Marketing Edge

Brands must provide value if you share your whereabouts

Location. Location. Location. It's not just a crucial factor in real estate. Whether one is globe-trotting or strolling through the Lower East Side of Manhattan, an individual's longitudes and latitudes…

Pinterest Enlists Top Creators and Production Shops to Craft Posts for Marketers

It designed 6,000 branded pins in a year

As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed…

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