The Where Factor: How Location Data Offers a New Marketing Edge

Brands must provide value if you share your whereabouts

Location. Location. Location. It's not just a crucial factor in real estate. Whether one is globe-trotting or strolling through the Lower East Side of Manhattan, an individual's longitudes and latitudes…

Pinterest Enlists Top Creators and Production Shops to Craft Posts for Marketers

It designed 6,000 branded pins in a year

As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed…

Here's How Brands Are Cashing In on Snapchat's Long-Awaited API

Nordstrom explains its targeted campaign

Snapchat's long-awaited API (application programming interface) is officially out in the wild with a handful of creative agencies and ad-tech companies selling ads on behalf of the mobile app. Brands…

Bloomberg Announces New Multiplatform Brand for Tech News

With faster load times and a 'startup barometer'

Bloomberg wants to get technology news to you anytime and from anywhere.  "Over the past year, we have assembled a top-notch team of technology journalists led by Brad Stone," said Bloomberg…

Ad-Tech Firm Criteo Just Acquired Ecommerce Startup HookLogic for $250 Million

Digital ads space continues to consolidate

In the second notable acquisition of the past couple of days, French ad-tech company Criteo has bought startup HookLogic to beef up its ecommerce capabilities for advertisers. HookLogic works with retail…

The IAB and 4A's Launch an Exam to Gauge Your Digital Media Buying Knowledge

Google is sponsoring part of the certificate

As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies (4A's) are launching a new program for junior…

Branded Content Leads to 59% Better Recall Than Other Digital Ads

IPG MediaLab-led study offers intriguing data

Branded content bests other online advertising in multiple ways, per a new joint study from IPG MediaLab, Forbes and Syracuse University's Newhouse School. Here are a few quick hits from their…

Yahoo Just Disclosed That 500 Million User Accounts Were Hacked in 2014

'State-sponsored actor' committed the breach

Half a billion Yahoo accounts were hacked in 2014 by a "state-sponsored actor" that resulted in users' information being stolen, the company revealed Thursday. A statement from the Sunnyvale, Calif.-based internet…

The Trade Desk's Clients Chief on What the Company's IPO Means for Business

Brian Stempeck says goals haven’t changed

The Trade Desk became a publicly traded company on Nasdaq today, with its shares rising to $28.75, easily beating the $18 price target the street expected. Brian Stempeck The Los Angeles-based company…

12 Bite-Size Digital Marketing Stats That Intrigued This Week

Spotify keeps growing, and a driverless future is near

With Labor Day in the rearview mirror and the holidays on the branding-world horizon, digital marketing is getting back into full swing after a hot, long summer. Here are a…