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Big Beer Brands Are Fooling Us With Their Crafty Looks Indie brewers want transparency

It’s a lazy Saturday afternoon, and here we sit in a Whole Foods quaffing pints of creamy craft beer—Old No. 38 Stout from North Coast Brewing in Fort Bragg, Calif.,…

March 31, 2013, 9:43 PM EDT

What Does That Second Screen Mean for Viewers and Advertisers? Audio is the secret

The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab…

March 31, 2013, 9:42 PM EDT

Brooklyn Nets' Digital Presence Has Skyrocketed Digital chief Jayne Bussman-Wise explains how

Specs Who Jayne Bussman-Wise Age 31 New gig Digital director, Brooklyn Nets and Barclays Center Old gig Manager, marketing and digital programs, New York Rangers How large is your social fan base? We’re almost to…

March 31, 2013, 9:40 PM EDT

What's the Best Time of Day to Send an Email? Marketers need to know this

Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients' email volume rose 5.4 percent in the fourth quarter…

March 27, 2013, 9:39 AM EDT

Three Brands That Used Data to Transform Their Media Strategies Creating efficiencies

We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big…

March 25, 2013, 10:02 PM EDT

Pinterest Marketing Firm Pinfluencer Rebrands as Piqora Rolls out social merchandising product

In November Pinterest announced that it didn’t want companies incorporating its name or even the word “pin” into their identities. Around that time Sharad Verma, CEO of Pinterest marketing firm…

March 19, 2013, 5:00 AM EDT

Mental Floss Is Not Just a Magazine Anymore Selling Pluto T-shirts and beer-tasting kits

Specs Who Co-founders William Pearson (l.) and Mangesh Hattikudur What Magazine and e-commerce business Where New York offices Mental Floss is known for its engaging Wikipedia-like articles (“How Many Languages Is It Possible to Learn?”)…

March 13, 2013, 2:26 AM EDT

WhaleShark Media Rebrands and Buys a Shop Online couponer becomes RetailMeNot

If deals players like Groupon and LivingSocial falter, you can bet your bottom dollar that online couponers—which have been around since the Internet's genesis—will still be present. One of the survivors…

March 12, 2013, 6:12 PM EDT

The Kayak for Shopping Takes Aim at Mobile Buy products without turning the page

Who CEO Scott Cooper What Online shopping platform Where Boston offices “Instapaper for shopping” is a catchy, concise company description, as is “Kayak for shopping.” Boston-based ShopAdvisor blends both by notifying its 10…

March 8, 2013, 6:48 AM EST

Andrew Mason Exits Groupon With One of the Best Goodbye Emails Ever Ousted after bad earnings report

Give Andrew Mason credit. He came in like a smart aleck, and that's the way he's going out. The Groupon founder was fired from the company's CEO position today after a…

February 28, 2013, 5:23 PM EST

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