Gannett Agrees to $1.8 Billion Buyout for

Could be announced as soon as today

Gannett Co. has agreed to buy out the other companies who own a stake in for $1.8 billion, "a person familiar with the matter" told Bloomberg News. Gannet Co. already…

Full-Page Marijuana Ad to Appear in New York Times

A historic moment in pot marketing

It looks like "The Gray Lady" will get a little greener tomorrow. Leafly, a website and mobile app that locates and reviews medical marijuana dispensaries, has bought a full-page ad in the print…

ModCloth Cuts Almost 15% of Staff

Online clothing retailer lays off around 70 employees

Online clothing retailer ModCloth, which specializes in vintage designs, recently laid off 15 percent of its staff, or approximately 70 employees, TechCrunch reports. The layoffs affected employees at all three…

LivingSocial Taps eBay Exec to Right the Ship

Gautam Thakar brings marketing expertise

Seven months after Tim O’Shaughnessy said he would step down as LivingSocial CEO, the deals company has named Gautam Thakar as his replacement. Thakar has spent nearly the last decade working…

The New Video Ad Viewability Metric Is Drawing Scrutiny

Advertisers not happy that impressions count after 2 seconds

The Media Rating Council today is adopting a viewability metric, or “currency,” for online video ads that defines when viewable display impressions count. It’s the industry’s first attempt to address…

Priceline Buys OpenTable for $2.6 Billion

Flight booker gets second chance at diversifying offers

The Priceline Group has agreed to purchase restaurant digital bookings company OpenTable for $2.6 billion. It's an intriguing move by the Norwalk, Conn.-based parent firm of, bringing together two major…

Too Legit to Quit: Uber Raises $1.2 Billion

Ride-sharing service picks up big money

Despite nagging questions about its legitimacy and its future, the hot car service/tech startup Uber just raised $1.2 billion. Uber operates in cities that have attempted to regulate it out of…

Quirky Is Telling the World Just How Unimportant Its CEO Is

It's all about the inventors

At the moment, you may not know who or what Quirky is—but you will soon. Founded in 2009 by Ben Kaufman, Quirky is a company that helps bring people's inventions to…

Fruit of the Loom Turns GIFs Into Father’s Day Gifts

Cheeky play on branded content

Fruit of the Loom is taking the traditional Father’s Day “good for one” perforated-paper coupons that kids dole out to their dads digital this year with a new commerce-enabled GIF…

Amazon Gets Schooled on Advertising

A lot to learn from e-commerce giant Alibaba

Amazon has a lot to learn from its Chinese doppelgänger, Alibaba Group, and its marketing machine, according to advertising industry experts and executives. Alibaba, planning its Wall Street debut possibly this…