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Pinterest Marketing Firm Pinfluencer Rebrands as Piqora Rolls out social merchandising product

In November Pinterest announced that it didn’t want companies incorporating its name or even the word “pin” into their identities. Around that time Sharad Verma, CEO of Pinterest marketing firm…

March 19, 2013, 5:00 AM EDT

Mental Floss Is Not Just a Magazine Anymore Selling Pluto T-shirts and beer-tasting kits

Specs Who Co-founders William Pearson (l.) and Mangesh Hattikudur What Magazine and e-commerce business Where New York offices Mental Floss is known for its engaging Wikipedia-like articles (“How Many Languages Is It Possible to Learn?”)…

March 13, 2013, 2:26 AM EDT

WhaleShark Media Rebrands and Buys a Shop Online couponer becomes RetailMeNot

If deals players like Groupon and LivingSocial falter, you can bet your bottom dollar that online couponers—which have been around since the Internet's genesis—will still be present. One of the survivors…

March 12, 2013, 6:12 PM EDT

The Kayak for Shopping Takes Aim at Mobile Buy products without turning the page

Who CEO Scott Cooper What Online shopping platform Where Boston offices “Instapaper for shopping” is a catchy, concise company description, as is “Kayak for shopping.” Boston-based ShopAdvisor blends both by notifying its 10…

March 8, 2013, 6:48 AM EST

Andrew Mason Exits Groupon With One of the Best Goodbye Emails Ever Ousted after bad earnings report

Give Andrew Mason credit. He came in like a smart aleck, and that's the way he's going out. The Groupon founder was fired from the company's CEO position today after a…

February 28, 2013, 5:23 PM EST

Blueye Wants to Turn Your Social Activity Into Sales Agency helps brands harness commerce, social, mobile Web

Specs Who Founder Shannon Smith (l.) and vp, product Abby Ross What Social marketing agency Where Chicago offices When Facebook opened up its API to developers in 2009, Shannon Smith and Abby Ross jumped…

February 28, 2013, 12:37 AM EST

Brick-and-Mortar Analytics Firm Raises $17.3 Million Funding Round Euclid Analytics adds early eBay investor to board

Euclid Analytics has parlayed its rep as “Google Analytics for the real world” into a $17.3 million funding round. The Palo Alto, Calif.-based startup launched three years ago with the aim of…

February 21, 2013, 1:00 PM EST

Portrait: Maker's Row A startup that uses technology to turn Made in America into reality for fashion manufacturers

Specs Who (l. to r.) Co-founders Scott Weiner, Matthew Burnett and Tanya Menendez What Business-to-business portal Where Dumbo, Brooklyn, N.Y. Like so many startups, Maker’s Row resulted from a big pivot. Unable to get…

February 14, 2013, 4:10 AM EST

Six Questions: Matthew Burnett Between fashion idea and execution there is Brooklyn's Maker's Row

Six Questions: Matthew Burnett

February 11, 2013, 6:17 PM EST

Time Warner’s Media Lab Knows What You Like to Watch Dodge’s ‘Farmer’ spot blew up Twitter, but Hyundai got your attention

Time Warner’s media lab got a chance to flex its brain on Super Sunday—along with Innerscope research, the neuromarketing nerve center brought in 40 people to its biometric lab and…

February 4, 2013, 4:19 PM EST

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