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Technology

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Commerce

SMG’s Lead on P&G Wants to See a Shift From Social Media to Commerce

A chat with Lisa Hurwitz

Specs Who Lisa Hurwitz Age 37 New gig Evp, managing director, SMG, overseeing the Procter & Gamble North American communications planning business Old gig Evp, group account director, Leo Burnett and Arc Worldwide What’s the…

This Is How Men Grocery Shop

65% say they’re open to trying new brands

Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as…

A Marketer’s Guide to SXSW

Brands try to keep Austin wired

For 20 years, South by Southwest Interactive—which started, humbly enough, as SXSW Film & Multimedia—has evolved into a massive marketing extravaganza, last year playing host to 31,000 tech practitioners and…

Netflix Pays to Bust Up Comcast Traffic Jam

Deal gives streaming service direct access to cable giant’s network

In a move that seems certain to have a profound impact on how Netflix negotiates with other broadband providers going forward, the streaming video service on Sunday announced it has…

Retail Startup: Nordstrom and Macy's Get $9 for Every $1 Spent on Ads

Brides-centric site gets more social for Valentine's Day

Just in time for Valentine's Day, Lover.ly, a startup focused on brides to be, is launching a social channel where couples can digitally organize their wedding keepsakes—chiefly photos—while inspiring the…

Rodale Makes Key Digital Hire

Beth Buehler is Dow Jones & Co. vet

Rodale has hired Beth Buehler as svp of digital operations and strategy, a newly created position and the latest sign of change at the family-owned company since Scott Schulman was…

NFL Linebackers Love Campbell’s, but Where Have All the Real Men Gone?

Cut to Clay Matthews with a digitally enlarged noggin

To get across the idea that soup is a hearty, wholesome, stick-to-your-ribs sort of food, you couldn’t do much better than hire a pro football player. As these ads show,…

Showrooming is a Very Real Problem for Car Dealerships, Too

63% use their smartphones while at an auto lot

There’s been a lot of attention paid to the harm done to big-box stores when shoppers check out merchandise in brick-and-mortar outlets, only to buy it online (often at Amazon)…

The 'Internet of Things' Heralds the Arrival of the Jetsons Age

Your fridge may soon tell you when to buy milk

What smartphones and apps have done to connect people to the Internet wherever they go, emerging new technologies will soon connect seemingly every other object in your life (even the…

Infographic: Holiday Mobile Sales

People browse on their smartphones, buy from tablets

With smartphones becoming the new shopping device, how will mobile impact holiday shopping this year? AOL put together an infographic that combined early retail sales data with AOL Networks mobile…

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