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Break Media Goes After Zach Braff's Kickstarter Campaign 'Don't Back Zach' initiative aims scrub to celebrity crowdfunding

Listen up, wealthy celebs. You don't need Kickstarter to finance your next project. Save crowdfunding for the cash-strapped creative types out there. That's the message from Break Media's ScreenJunkies, which has…

May 15, 2013, 3:35 PM EDT

Brands Are Giving Precious Ad Real Estate to Tumblr Like Facebook a few years ago

Brands are starting to plug Tumblr into paid ads, just like they did with Facebook a few years ago. In what could be an industry first, Champs Sports may put its…

May 6, 2013, 10:18 PM EDT

EBay Plans to Share Its Users' Data With Brands Faces perception issues

EBay will soon start letting brands build out audience segments using its wealth of shopping data so they can target ads to consumers on non-eBay sites, following a similar move by…

May 5, 2013, 11:09 PM EDT

Amazon Preps Kindle TV Set-Top Box Streaming device to join an already crowded market

After expanding into hardware creation with the Kindle, the Kindle Fire tablet and a rumored smart phone, Amazon is developing a proprietary TV set-top box.  According to unnamed sources cited by…

April 25, 2013, 1:38 PM EDT

Men Are More Likely Than Women to Use Mobile Shopping Technology Gets it done faster

When it comes to mobile shopping, the gender gap is alive and well. Data from the DDB Life Style Study looked at mobile shopping patterns by gender and found that…

April 24, 2013, 6:30 AM EDT

This Is How Johnson & Johnson's Acuvue Uses Real-Time Data Behind the digital dashboard

With spring-like weather finally here, contact lenses are in seasonal demand for teens, college kids and others who want to ward off itchy allergies or simply ditch their eyeglasses for…

April 21, 2013, 11:39 PM EDT

Lego's Consistency Has Been the Key to Its Success Getting girls was the tricky part

Few things are as important to a toy brand like Lego as consistency. No matter how many fancy licensing deals that brand has inked with the latest entertainment franchise (see…

April 15, 2013, 10:10 PM EDT

Rich People Are Less Loyal to Specific Brands An opportunity for marketers

The rich may have more money than the rest of us, but if you think they're all alike, you would be wrong. Shullman Research Center's Luxury and Affluence Monthly Pulse…

April 10, 2013, 6:38 AM EDT

EBay Opens Up Its Data for Ad Targeting Follows lead of Amazon, Google and Facebook

Retailers possess a crazy amount of really valuable data for advertisers—e.g., what products someone has bought or have browsed through and may one day buy, potentially sooner if they’re shown…

April 8, 2013, 3:45 PM EDT

Wired Still Connected After Two Decades A magazine devoted to covering the digital disruption that threatens the publishing business ends up thriving

They say timing is everything. As luck would have it, in January 1993, a convergence of technology and talent forged the first consumer magazine that would define—and in essence, become—the voice…

April 7, 2013, 11:30 PM EDT

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