For the First Time, Google Is Bringing Retail Ads to Image Search

Makes it easier for mobile users to shop online

                   Google To keep up with the influx of people shopping on their smartphones, Google is updating its offerings for retailers by launching ads in Google Images and introducing local…

Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends

How brands are taking advantage of the trend

New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names. According to a joint study by…

Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed

The dynamic ads are highly effective

The subtly creepy, slyly effective Facebook ads everyone has gotten used to—the ones that show unpurchased items left in the online shopping cart—are now coming to Instagram. To capitalize on the app's…

Channing Tatum Heats Up Hearst's Pitch to Advertisers With 'Magic Mike Live' Teaser

Company announces an ambitious slate of shows at NewFront

Some might say it was a magical Wednesday evening at the first-ever Hearst Magazines Digital Content NewFront House Party at Hearst Tower in New York. First, Magic Mike star Channing Tatum…

Will Facebook Messenger's Updated Platform Cause a Rise in Chatbots?

How brands can benefit from the change

Yesterday, Facebook unveiled a major update to its Messenger app, that allows developers to create chatbots for brands through its chatbot API. Facebook CEO Mark Zuckerberg's announcement has major implications for…

Publishers Tell Ad-Blocking Browser to Back Off

But Brave says it 'is the solution, not the enemy'

The nation's most powerful publishers—including The New York Times, The Washington Post and The Wall Street Journal—sent a letter Thursday to Brave Software, accusing the company of creating a web…

Even in a Mobile World, Retailers Aren't Convinced Social Media Can Sell

Platforms like Facebook and Pinterest make up 1.5 percent of purchases

While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of backing away from Facebook, Twitter and…

Google's Swipeable Car Ads Are Turning Search Into a Mobile Showroom

Toyota's happy with early results

Google's Model Automotive Ads let users swipe through images of car interiors and exteriors. Google is continuing to drive home the idea of micromoments by turning auto ads into beautiful, swipeable,…

CBS Interactive Is Ramping Up Its Native Programmatic Advertising Game

Network is 'bullish' on automated selling in 2016

In a sign of the times, CBS Interactive has inked a deal to increase native programmatic advertising on the majority of its websites. Bidtellect, a native advertising exchange, has an exclusive contract…

Airbnb Exec: About 30,000 Mobile World Congress Attendees Used the Service This Year

That's one-third of the conference

BARCELONA, Spain—Mobile World Congress is likely still a boon for Spain's hotel industry but not nearly as much as it would be if the sharing economy had never taken off. According…