Taylor Swift Falls for Instagram's 60-Second Ad Format in Amusing Apple Music Spot

The Drake-induced faceplant already has millions of views

In a new spot for Apple Music, Taylor Swift doesn't have a problem making a fool of herself in the best way possible, while running on a treadmill listening to…

Apple Unveils 4-Inch iPhone SE and a More Powerful iPad Pro

Could this be the future of personal computing?

Apple is downsizing the iPhone and upgrading the iPad, possibly signaling the end of the short-lived "phablet" era. During its event today at Apple headquarters in Cupertino, Calif., the company officially…

Mark Zuckerberg Sympathizes With Apple in Its Fight With the FBI Over Security

Facebook chief also talks VR and live video during keynote

BARCELONA, Spain—When it comes to which side of the encryption fence Facebook stands on in the battle between Apple and the FBI, CEO Mark Zuckerberg said he is "sympathetic" with…

Apple CEO Tim Cook's FBI Rebuke Quickly Garners 255,000 Tweets—Without a Social Push

Shows seriousness of the issue and power of the brand

The confluence of Apple, Internet privacy and terrorism proved palpable on social media today after Apple CEO Tim Cook authored a letter explaining why the company was fighting an FBI…

These Were the Top iPhone, iPad and Apple TV Apps of 2015

Trivia Crack winning big on smartphones

Apple Inc. today revealed its top iPhone, iPad and Apple TV apps of the year. Using data from the App Store, the Cupertino, Calif.-based company detailed which apps are being…

Bentley's New App Uses Facial Recognition to Point You to the Ideal SUV

Emotion meets design

In what it's billing as a "luxury commissioning experience," Bentley has launched its Inspirator app with a compelling promise: To use your emotions to recommend you the perfect Bentayga SUV. VML…

Your Life Should Be This Dreamy, Say 6 Beautiful New Ads for the Apple Watch

Because reality is just too messy

Get an Apple Watch, and replace the ice cream cone your daughter just dropped without even having to free your hands. In the first of six new beautifully designed Apple Watch…

4 Ways Spotify and Pandora Target Millennials Differently

CMOs dig into music fans' habits

Spotify and Pandora are often pitted against one another as competitors fighting for control of the digital-music industry, particularly when it comes to targeting millennials who are highly influenced by pop…

What Marketers Need to Know From Today's Apple Event

Changes afoot for the iPhone, iPad, Apple TV and Apple Watch

Apple held its annual developers event today in San Francisco, where it debuted a bevy of product upgrades for the iPhone, iPad, Apple TV and Apple Watch.  Cupertino, Calif.-based Apple's new…

These Are the Big Brands Advertising on Apple's New Music Service

But their creative? Same as it ever was

McDonald's, Nordstrom, Home Depot and Walgreens are some of the brands currently running ads on Apple's new streaming service that launched June 30. Last month, Apple unveiled Apple Music—its app combining…