4 Ways Spotify and Pandora Target Millennials Differently

CMOs dig into music fans' habits

Spotify and Pandora are often pitted against one another as competitors fighting for control of the digital-music industry, particularly when it comes to targeting millennials who are highly influenced by pop…

What Marketers Need to Know From Today's Apple Event

Changes afoot for the iPhone, iPad, Apple TV and Apple Watch

Apple held its annual developers event today in San Francisco, where it debuted a bevy of product upgrades for the iPhone, iPad, Apple TV and Apple Watch.  Cupertino, Calif.-based Apple's new…

These Are the Big Brands Advertising on Apple's New Music Service

But their creative? Same as it ever was

McDonald's, Nordstrom, Home Depot and Walgreens are some of the brands currently running ads on Apple's new streaming service that launched June 30. Last month, Apple unveiled Apple Music—its app combining…

Everything Marketers Need to Know About Apple Music and New Mobile Software

No windfall of ad data, for now

At its Worldwide Developers Conference today, Apple launched its new Music service and new mobile software that takes on its top rival Google. But marketers interested in tapping Apple's potential…

How Drake's Vintage Jacket Nearly Stole the Apple Music Show

Hip-hop notable creates big buzz

One thing seems certain: Apple would be even richer if it mass-produced that jacket Drake wore today. The iTunes company launched its new music service with an assist from the…

Hey Retailers, Pinterest Just Got a Whole Lot More Shoppable

'Buy It' button unveiled

Instagrammers aren't the only social media users who are going to see new shopping options after Pinterest just showed off its Buyable Pins. Brands like Macy's, Kate Spade, Cole Haan, Nordstrom and…

6 Apple Watch Flaws That Could Make You Queasy

Including an irrational fear of oddly placed circles

Whenever Apple launches a new product, someone somewhere is going to find a flaw. It's inevitable when you sell as many devices as Apple does, and so it goes with…

Apple Buys Up Twitter's Ad Space to Launch Its Watch and Fend Off Hijacking Rivals

CEO Tim Cook's team warms up to social media

Apple had Twitter blanketed today. There was basically no room for rivals to use the messaging service to hijack its big moment while unveiling the Apple Watch. The Twitter strategy…

With Apple Watch Ads and Apps, the Key for Marketers Will Be Restraint

Agency leaders warn against treating it as a smaller smartphone

And you thought making a killer ad for a smartphone was tough. With today's unveiling of the Apple Watch, marketers are facing the realistic possibility of a looming smartwatch era that will…

Apple Shared Several Astonishing Stats Today That Have Nothing to Do With Watches

700 million iPhones sold, 700,000 Apple Pay retailers and more

Apple's event in San Francisco today isn't only about the Apple Watch. CEO Tim Cook started the product demonstration with a quick update on some of the company's latest devices…