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Apple

Apple's Search Ads Are Generating Conversion Rates Higher Than 50%

Averaging a $1 cost per install

After entering the app-install space in the fall, Apple says that 50 percent of consumers who click on ads they see in the App Store go a step further and…

Big Brands Are Already Targeting Their Competitors With Apple Search Ads

Domino's, Amazon push for app downloads

When Apple made its foray into mobile advertising in 2010, big names like Nike, McDonald's and Coca-Cola were willing to shill out $1 million just to serve their ads to iPhones and…

Slack Welcomes Microsoft to Messaging With Full-Page Letter That Echoes Apple's Famous 'Seriously' Ad

Ahead of Microsoft's event

Slack founders are taking marketing lessons from Steve Jobs. The workplace communication company took out a full-page ad in today's New York Times, ahead of Microsoft's Office event which will kick…

Twitter Is Adding a Livestreaming Video App to Apple TV, Fire TV and Xbox One

Users can watch Thursday Night Football games

Anyone who wants to watch livestreaming content on Twitter will soon be able to from an actual television. Twitter is launching an app for Apple TV, Amazon Fire TV and Microsoft's…

It Was Apple's Event, But These 4 Brands Got to Share the Spotlight

Nintendo, Nike and others took the stage, too

Apple's Keynote event today at the Bill Graham Civic Auditorium in San Francisco heralded in the newest editions of the iPhone, Apple Watch and wireless earbuds (called AirPods) and a…

The Backlash on Twitter Over Apple's New iPhones Is Predictable, and It May Not Matter

Lack of headphone jack causes stir

Right after Apple's annual event ended today in San Francisco, "6S Plus" immediately began trending on Twitter nationally. Here's a big reason why: The iPhone 7 and iPhone 7 Plus—the crown…

Pokemon Go Is Coming to Apple Watch: Which Brand Will Benefit More?

Each could use a boost

Among the announcements today at the ongoing Apple Event, one should definitely intrigue retail marketers: Pokemon Go is coming to the Apple Watch Series 2 when the gadget hits the market…

CBS Spins Off Carpool Karaoke as Its Own Series on Apple Music

But don't expect James Corden to host

The Late Late Show with James Corden wasn't kidding about trying to beat Spike's new rival series (also combining cars and karaoke) to the punch. Today, CBS Television Studios announced that…

This Chinese Startup Set Up a Virtual Reality Store in Space to Sell Its Flagship Smartphone

OnePlus wants to compete with Apple and Samsung

When you're a smartphone startup competing in a world dominated by Apple and Samsung, how do you stand out? You go out of this world. For last month's launch of the OnePlus…

Parents Are Increasingly Using Mobile Devices for Back-to-School Shopping

And they're buying tech products

This year's back-to-school shopping seems to have parents spending more on mobile—and more overall. According to the results of a survey released today by Rubicon project, more than a third of…

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