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Apple

4 Takeaways From Apple's Worldwide Developers Conference

All new entries for third-party apps

At its massive annual conference, Apple opened a number of its key products to third-party developers in a move that could let the Silicon Valley darling keep up—and catch up—with…

NPR Expects to 'More Than Double' Its Podcast Revenue This Year

The growth is even helping bring new underwriters to broadcast

Thanks to monster hits like Serial and This American Life, podcasting has had a bit of a renaissance in the past year, and it's also fueling National Public Radio's digital…

Google Is Expanding Universal App Campaigns to iOS Developers

It's already driven 2 billion app installs

Google is opening up its Universal App Campaigns for iOS developers to use for driving app installs to Apple devices. The search engine giant—which begins its annual Google I/O developer conference…

Taylor Swift Falls for Instagram's 60-Second Ad Format in Amusing Apple Music Spot

The Drake-induced faceplant already has millions of views

In a new spot for Apple Music, Taylor Swift doesn't have a problem making a fool of herself in the best way possible, while running on a treadmill listening to…

Apple Unveils 4-Inch iPhone SE and a More Powerful iPad Pro

Could this be the future of personal computing?

Apple is downsizing the iPhone and upgrading the iPad, possibly signaling the end of the short-lived "phablet" era. During its event today at Apple headquarters in Cupertino, Calif., the company officially…

Mark Zuckerberg Sympathizes With Apple in Its Fight With the FBI Over Security

Facebook chief also talks VR and live video during keynote

BARCELONA, Spain—When it comes to which side of the encryption fence Facebook stands on in the battle between Apple and the FBI, CEO Mark Zuckerberg said he is "sympathetic" with…

Apple CEO Tim Cook's FBI Rebuke Quickly Garners 255,000 Tweets—Without a Social Push

Shows seriousness of the issue and power of the brand

The confluence of Apple, Internet privacy and terrorism proved palpable on social media today after Apple CEO Tim Cook authored a letter explaining why the company was fighting an FBI…

These Were the Top iPhone, iPad and Apple TV Apps of 2015

Trivia Crack winning big on smartphones

Apple Inc. today revealed its top iPhone, iPad and Apple TV apps of the year. Using data from the App Store, the Cupertino, Calif.-based company detailed which apps are being…

4 Ways Spotify and Pandora Target Millennials Differently

CMOs dig into music fans' habits

Spotify and Pandora are often pitted against one another as competitors fighting for control of the digital-music industry, particularly when it comes to targeting millennials who are highly influenced by pop…

What Marketers Need to Know From Today's Apple Event

Changes afoot for the iPhone, iPad, Apple TV and Apple Watch

Apple held its annual developers event today in San Francisco, where it debuted a bevy of product upgrades for the iPhone, iPad, Apple TV and Apple Watch.  Cupertino, Calif.-based Apple's new…

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