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Yes, Shoppers Actually Do Like Those Adventurous New Food Flavors Data backs up brands' snack experiments

Food marketers are constantly experimenting with crazy flavors to get consumers to try new products. Those gimmicks are successfully piquing shoppers' interest (regardless of how something actually tastes), according to…

November 25, 2014, 2:16 PM EST

Twitter Now Lets Brands Tweet Deals to Users With a New Offer Button Discounts in time for holidays

Twitter is rolling out a new feature that allow brands to tweet deals, which users can claim online and redeem in stores. Twitter Offers is the messaging network’s second step…

November 25, 2014, 12:24 PM EST

Square Just Made Three Huge Moves in One Week Launches social payments and partners with a competitor

Between Apple Pay, branded apps and partnerships with payment companies, mobile payments are gaining traction with marketers. And clearly, the mobile payment company Square doesn't want to be left behind. Within…

November 25, 2014, 11:59 AM EST

5 Social Media Hacks Every Marketer Should Know Handy tricks to make the most of your posts

So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds. Marketers are doing whatever they…

November 25, 2014, 7:04 AM EST

Now That the 'Serial' Podcast Is a Runaway Hit, Is MailChimp Reaping the Rewards? Big reach for the little ad before every episode

The weekly Serial podcast has captivated America over the past couple months, unraveling a murder mystery in Baltimore that involved a group of high school students 15 years ago. The…

November 24, 2014, 6:57 PM EST

N.Y. Subway Riders Can Now Shop on Amazon While Underground Digital out-of-home ads target 1.2 million people daily

Earlier this year, design firm Control Group partnered with New York's Metropolitan Transportation Authority to roll out large digital kiosks underground that display maps of the city's transit systems. Today,…

November 24, 2014, 3:18 PM EST

News Sites Top List of Slowest-Loading Web Pages Ads may not appear before users move on

Our fragmented attention spans are so fickle that if something doesn't grab us in the first few seconds, we're likely to turn away. Research by Web performance monitoring company Catchpoint Systems…

November 24, 2014, 12:11 PM EST

How Target Identifies the Hottest Retail Tech 18 Months Before It's Cool Its innovation lab in S.F. has shifted from learning to making

When Target opened its San Francisco innovation lab in 2012, the goal—as with most brands—was to work closely with tech startups to apply digital smarts to retail. With two years…

November 24, 2014, 12:03 PM EST

An FCC Commissioner's Reddit AMA Went About as Terribly as You'd Expect Mignon Clyburn gets buried under a downvote avalanche

Passionate support of net neutrality and vocal skepticism of government regulators are two of the few opinions shared by a majority of Redditors, as an FCC commissioner learned first-hand in…

November 22, 2014, 1:43 PM EST

StubHub Gooses Its Digital Content With Katy Perry Concert Prank Video Shifting dollars from TV to digital

Anyone who has purchased concert or sports tickets knows the ongoing struggle against hidden fees. Ticket resale company StubHub decided to play on those frustrations in its latest online Web…

November 21, 2014, 5:02 PM EST

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