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The Biggest Web Series Opportunity for Brands Wasn't at the NewFronts Encore to Austin-inspired Lizzie Bennet Diaries set for this summer

A few weeks ago, the top players in Web video rolled out dozens of new, high profile, star-filled series projects, looking to sway buyers and steal from TV budgets. But it’s…

May 20, 2013, 12:01 AM EDT

Undertone Releases Responsive Design Cross Platform Ad Format ScreenShift product aims to make mobile ads easier to execute, more brand friendly

As users spend more time on multiple devices (jumping from desktop computers to tablets to smartphones), marketers are interested in targeting consumers wherever their eyeballs happen to land, preferably without…

May 20, 2013, 12:00 AM EDT

Yahoo Board Approves $1.1 Billion Tumblr Purchase Deal for microblogging giant could close by Monday

Yahoo’s board is on board with spending over a billion to nab Tumblr, according to Allthingsd.com and The Wall Street Journal. The approval, reached Sunday, clears the way for Yahoo to…

May 19, 2013, 1:15 PM EDT

Would Yahoo or Facebook Make a Better Tumblr Parent? Industry views are split

While Yahoo seems near a deal to purchase Tumblr for as much as $1 billion, reports today suggest other notable players are kicking the tires on the growing blogging platform—namely, Facebook. So…

May 17, 2013, 5:35 PM EDT

Obscure Direct Response Brands Dominate Facebook Chatter DealDash, 45 Minute Skinny top Coke and Walmart

Even though Facebook's deals strategy has involved hits and misses, it appears that its 800 million users love to either comment about or share low-priced offers. How else to explain…

May 17, 2013, 4:31 PM EDT

Yahoo Adding Tweets to Homepage Partnership with Twitter follows Facebook integration

Yahoo has announced a partnership with Twitter that will bring Tweets to the Yahoo homepage, The Wall Street Journal reported. "As users explore our nearly endless stream of content, we will…

May 17, 2013, 3:17 PM EDT

Gevalia Aims for a Buzzy Social Partying Weekend Swedish coffee brand looks for more American market share

It stands to reason that caffeinated folks are unusually active on social media. Gevalia can only hope that's the case this Saturday when 3,000 so-called consumer advocates host parties in…

May 17, 2013, 1:22 PM EDT

Modest Buzz for NewFront Content Based on Social Sharing Data Some interest in Ricky Gervais, Comedians in Cars, lots more for Arrested Development

var unruly = window.unruly || {}; unruly.buzzBoxConfig = { publisherId: 169581, width: 652, height: 367, theme: 'light', chart: 'AdWeek_New_Fronts_Content', interval: 'all_time' }; Are people buzzing about all those Web video series rolled out during the NewFronts? It's hard to…

May 17, 2013, 11:08 AM EDT

Yahoo in Talks to Acquire Tumblr Deal for social blogging site could reach $1 billion

Is Marissa Mayer about to make a game-changing acquisition? It appears so. Yahoo is in serious talks with Tumblr to acquire the social blogging site, according to multiple sources familiar with…

May 16, 2013, 8:25 PM EDT

Polyvore Uses Social Engagement to Grow Indie Brands Designer Collective driving sales

Last January, social style network Polyvore launched its Designer Collective, a mentorship program to help indie brands like Dannijo and Meredith Wendell learn to use Polyvore to drive traffic and sales.…

May 16, 2013, 1:54 PM EDT

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