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Mobile Vs. Desktop: See Which Medium Wins in 5 Key Comparisons It's probably closer than you think

Mobile's come a long way in recent years as an advertising and marketing category. But what competitive edges does mobile offer as we head into the fourth quarter of 2014? We asked…

October 2, 2014, 6:02 AM EDT

Apple Vs. John Deere: What's the More Important American Tech Brand? Marketers weigh in via a social straw poll

While Google has created huge hype in Silicon Valley for developing a self-driving car, John Deere has quietly sold monstrous self-driving tractors to farmers in flyover states during the past few…

October 2, 2014, 6:00 AM EDT

Mercedes Generated 54% More Traffic by Running Ads on 2 Major Social Sites Claims it's first to try simultaneous Facebook and Instagram promos

Within digital marketing, Facebook is largely seen as a direct-response advertising platform while Instagram is used primarily for branding. Today, Mercedes is sharing results from a social-heavy campaign, claiming to…

October 1, 2014, 5:41 PM EDT

Are Tablets Just as 'Mobile' as Smartphones? Market researchers say yes, but ad players think it's controversial

Nearly three years ago, Facebook CEO Mark Zuckerberg proclaimed that the "iPad's not mobile....It's a computer. That's a different thing." Since then, Apple's iPad and competitors such as the Amazon…

October 1, 2014, 6:02 AM EDT

Less Than Half of Snapchat's Users Are in the U.S. But still no advertising on the app—yet

Some may think that Snapchat could be a gold mine of revenue for millennial-focused marketing, but Emily White, chief operating officer at the mobile messaging app, acknowleged today that monetization…

September 30, 2014, 5:01 PM EDT

5 Things IAB's Randall Rothenberg Wants You to Know About Digital Advertising Viewability standards are going to get clearer and easier

The Interactive Advertising Bureau this week launched a nonprofit organization called the IAB Technical Laboratories to help grapple with viewability and other digital advertising issues. The research and development group will…

September 30, 2014, 4:45 PM EDT

Dunkin' Donuts Wants to Take Loyalty Up a Notch With Mobile and Social Big Twitter push for football season

Last year, Dunkin' Donuts partnered with ESPN to create TV spots entirely from Vine videos, and now the two are rolling out a Twitter-heavy promotion for football season. And while most…

September 30, 2014, 3:40 PM EDT

EBay and PayPal Will Part Ways in 2015 Split is intended to boost opportunities and revenue

After a strategic review, eBay has announced plans to spin off PayPal as a separate business in 2015. The e-commerce giant's board of directors is touting the separation as a…

September 30, 2014, 2:52 PM EDT

Video Contest Will Send Winning Marketer Into Outer Space Best b-to-b promo ever?

When it comes to hype, business-to-business marketing typically takes a backseat to consumer-based initiatives. But Virool may have found a way to cut through the clutter—even during Advertising Week—as it…

September 30, 2014, 8:00 AM EDT

7 Big Challenges That Threaten Mobile Advertising's Meteoric Growth Plenty of hurdles before it can rule the industry

Yesterday, we provided an in-depth look at how mobile could become the premiere advertising channel. But there's obviously plenty of work to be done. So we asked industry players: What is…

September 30, 2014, 6:01 AM EDT

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