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Sonic Tries All-Digital Campaign to Launch One-Day Limited-Time Offer But it doesn’t replace TV

When it comes to social media marketing, few industries are quite as aggressive as fast food chains in testing new platforms. McDonald’s, Wendy’s, Sonic Drive-In, Taco Bell and Burger King all…

August 20, 2014, 6:51 PM EDT

Vine Just Got Much Better for Marketers Now allows footage shot from any camera

Vine has been updated today to allow users to upload videos onto the platform. The move should entice traditional creatives and digital shops, which, like consumers, had been limited to…

August 20, 2014, 2:15 PM EDT

Kimberly-Clark Tackles Potty Training Woes With New App Swaps augmented reality for utility

Millennial moms want parenting help, but they want to do it their own way. And Kimberly-Clark hopes to convey that key point with a mobile campaign for its Pull-Ups brand…

August 20, 2014, 12:23 PM EDT

Peer-to-Peer Digital Banks Are Lending Billions of Dollars Trend grows in U.S. and U.K.

A recent Fitch Ratings report shows that the peer-to-peer (P2P) digital banking space has become a billion-dollar industry and is growing fast.  The largest P2P lenders in the world include Lending Club…

August 20, 2014, 12:15 PM EDT

Snapchat Will Reportedly Debut Ads and Videos Looks to create non-vanishing revenue

According to the The Wall Street Journal, Snapchat is poised to introduce Snapchat Discovery in November, which will allow publishers to serve up ads, video clips and other content. When…

August 20, 2014, 12:12 PM EDT

MTV Launches Ariana Grande's New Album With a Little Help From Twitter Pepsi sponsors tweets to songs

Ariana Grande is amplifying her album release with a Twitter campaign starting today. The singer and MTV, along with their sponsor Pepsi, are using Twitter's Amplify advertising to debut four…

August 20, 2014, 11:21 AM EDT

W+K Develops a Series of Underwater Apps for Sony's Waterproof Phone The life aquatic, half an hour at a time

If you ever hoped to pretend your phone were a fish or an aquatic plant, Sony would like to present its Xperia Z1S. The brand, along with Wieden + Kennedy and…

August 20, 2014, 9:18 AM EDT

UGG's Tween-Targeting Mobile Campaign Nets 17 Million Views Capitalizes on the selfie generation

In a time when most marketers are just starting to ramp up mobile investments to target millennials, UGG appears to be well ahead of the curve by targeting iPod Touch-toting…

August 19, 2014, 5:09 PM EDT

Leaked Screenshots Reveal Upcoming YouTube Music Service Launch expected soon

Images of Google’s long-awaited YouTube music service have surfaced online, signaling that the launch may not be far behind. The tech blog Android Police got hold of the images, which…

August 19, 2014, 4:40 PM EDT

Uber Hires Former Obama Adviser David Plouffe to Fight 'Big Taxi' Things just got political

Uber, a mobile app that gives consumers an alternative to taxis, has hired President Barack Obama's former senior adviser David Plouffe to help the company wage political and legal battles…

August 19, 2014, 3:02 PM EDT

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