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Technology

The Personalities Behind the Latest News Websites—An Explainer Vox, The Intercept, FiveThirtyEight

'Tis the season for the personality-driven news site—and little wonder. A recent eMarketer study revealed that adults last year spent more time with digital media than TV, newspapers and magazines…

April 20, 2014, 9:49 PM EDT

Another Social Media Marketer Goes Wild on Tinder Toronto woman also spams her way into 2,000 hearts

Tinder "hacker" marketers are popping up everywhere. Now, a Toronto woman said she matched 2,000 men in 24 hours on the hot dating app, all by following a social media…

April 18, 2014, 4:29 PM EDT

Buick, Ford Enlist Vine Stars, Get Intriguing Results Check out their hit 6-second videos

While some brands have been using Vine for well over a year now, the automotive category seems to be picking up steam with the 6-second social videos. Buick recently enlisted Vine…

April 18, 2014, 3:56 PM EDT

FCC Moves Ahead on Plans to Hold Wireless Spectrum Auction AT&T balks at reserving space for smaller carriers

Good news for consumers frustrated with dropped calls and slow downloads: The Federal Communications Commission is about to take a major step toward potentially freeing up more spectrum for wireless…

April 18, 2014, 1:24 PM EDT

Slidermetrix Lets You Rate Videos as You Watch No thumbs up or down needed

Forget five-star ratings: Dialsmith is introducing a rating system called Slidermetrix that allows viewers to judge online video in real time. “If people like it or not like it is a pretty thin…

April 18, 2014, 8:15 AM EDT

Virgin Galactic Is Going to Be Social Media on Rocket Fuel Edelman exec dishes on a never-before-seen buzz vortex

It might be many months before Virgin Galactic carries paying customers—rich people and celebrities, mainly, with $250,000 to fork over—into outer space. But given that Virgin Group CEO Richard Branson and…

April 17, 2014, 3:51 PM EDT

Aereo's Last Minute Moves Before the Legal Fight of Its Life Launches consumer website explaining Supreme Court defense

Aereo is trying some last-minute moves to rally consumers behind its streaming TV technology just days before it defends its system before the Supreme Court next week. The pay-TV upstart today…

April 17, 2014, 10:48 AM EDT

Twitter Unveils Mobile App Install Ads Should enhance revenues

Twitter is officially revealing mobile app install ads as a beta product today, ending months of chatter that such a marketing feature was in the making. The ads will run…

April 17, 2014, 9:00 AM EDT

Coca-Cola Serves World Cup Trivia on QuizUp App now advertising with branded topics

Coca-Cola is now sponsoring World Cup trivia on QuizUp, the fast-growing mobile app out of Iceland. The app from Plain Vanilla Games has been testing branded quizzes as its advertising…

April 17, 2014, 7:00 AM EDT

Starbucks Shows That Instagram Videos Don't Need to Be Thrillers Simplicity helps brand break weekly Top 10 ranking

If the first two weekly editions of the VideoWatch/Shareablee Top 10 branded Instagram videos chart are any measure, people who use the social-mobile app love action above all else. High-flying…

April 17, 2014, 6:52 AM EDT

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