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Brand Publishers Are Ditching Facebook in Favor of Microsites They want to own their data, content

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling…

September 22, 2014, 10:02 AM EDT

Gravity Award Winner: Nivea Sun Solar Ad Charger FCB Brazil found a way to make a magazine ad give back to readers by charging their phones

Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They…

September 22, 2014, 8:59 AM EDT

Food Porn Campaign Gives Applebee's a Social Lift User-generated content was also a win for McDonald’s Arabia

User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative that’s fast and free. Now, exclusive data from Applebee’s latest Instagram campaign…

September 22, 2014, 7:45 AM EDT

People Who Prefer Local to National News Tend to Be Bigger Social Sharers Weather, current events, sports are tops for everyone

People who read predominately community news were found to be more active sharers of the news on social media sites in a study of more than 2,300 adults by Advance…

September 22, 2014, 7:40 AM EDT

Fox News' ‘Outnumbered’ Host Harris Faulkner Discusses the Role of Social Media in Journalism And why politics tends to focus on women

  Photo: Alfred Maskeroni Specs New gig Co-host of Fox News’ Outnumbered and anchor of Fox Report Weekend on Sundays Old gig Anchor of Fox Report Weekend and breaking news anchor for Happening Now Twitter @HarrisFaulkner Age…

September 22, 2014, 7:36 AM EDT

This Agency Gets 90% of Its Business Through Referrals DXagency makes sweepstakes and contests for big-name clients like HBO

Specs Who (from left) Izzy the dog, employee relations; Michael Dub, partner; Sandy Rubinstein, CEO; Benjamin Hordell, partner What Agency Where Edgewater, N.J. Indie shop DXagency happily reports that 90 percent of its business…

September 22, 2014, 7:25 AM EDT

Showtime’s Mobile Ad Sets Off a Virtual Bomb in Your Hand Feel the suspense—literally

Drama TV shows are known for turning out adrenaline-pumping trailers to keep viewers tuned into programs, so why not do the same with digital advertising? Tomorrow, Showtime launches a mobile ad…

September 22, 2014, 6:46 AM EDT

Shonda Rhimes Addresses Being Mischaracterized as an 'Angry Black Woman' Calls out The New York Times on social

Shonda Rhimes is calling out The New York Times for an article that suggested the Grey's Anatomy creator is an "angry black woman," and that she's taking advantage of the stereotype to fuel…

September 19, 2014, 5:11 PM EDT

Lenovo Not Afraid to Make Fun of Itself in Native Content Targets niche Onion, Reddit audiences with web series

Most computer tech companies don't want to damage their products, yet Lenovo is asking consumers to imagine creative ways to destroy its laptops.  It partnered with Onion Labs, the satirical newspaper's…

September 19, 2014, 2:12 PM EDT

Joan Rivers Touts iPhone 6 From Beyond the Grave What an unusual Facebook marketing snafu

While many people are struggling to get their hands on an iPhone 6, it seems comedian Joan Rivers was able to posthumously acquire one of the desired devices. The funny…

September 19, 2014, 1:19 PM EDT

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