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Sour Jacks' Mobile Ads Steer Movie Fans to Outdoor Summer Screening CPG brand bets on location-based Facebook promos

Over the past week, Sour Jacks has been running Facebook mobile ads in New York to pinpoint consumers who are going to the Hudson River Park’s River Flicks summer movie…

July 30, 2014, 5:08 PM EDT

Advertisers Are Struggling to Keep Up as Spending Shifts to Mobile Obstacles include a lack of tech, skills and insights

While a whopping 91 percent of the advertisers polled by data company Jivox said their companies will spend more on mobile ads this year, many reported feeling frustrated by new technology…

July 30, 2014, 10:52 AM EDT

YouTubers Are Crazy for Cheesy Brazilian Videos P&G and L'Oréal win with quirky clips

Three of this week’s clips on Adweek/VidIQ’s top 10 branded video chart come from Brazilian marketers that sell hair care products and smartphones, showing that brands don’t necessarily need to…

July 30, 2014, 10:16 AM EDT

Twitter Is Considering Any Change That Will Convert Visitors to Logged-In Users Even filtering tweets

Twitter has 271 million users who are active and logged in, but then there are many more visitors who never announce themselves. This is the biggest challenge facing CEO Dick…

July 29, 2014, 7:20 PM EDT

Twitter Revenues Surge as It Surpasses 270 Million Monthly Users Ad sales jump 129%

Twitter is hauling in users and ad dollars, giving the company a new of air of confidence. The tech notable announced its second-quarter performance today, including a 129 percent year-over-year jump…

July 29, 2014, 5:07 PM EDT

How Are Social Networks Evolving? Join Us for #AdweekChat to Weigh In With Experts Twitter chat begins at 2 p.m. Eastern today

Sometimes it can feel like the world of social media marketing has grown stagnant, with Facebook holding the throne since 2008 and Twitter long dominating real-time discussion. But as Adweek staff…

July 29, 2014, 4:24 PM EDT

Mountain Dew Gets 3,500 Phone Calls From Click-to-Call Tweet Tests new Twitter feature to push Baja Blast soda

Mountain Dew may not be one of the first names associated with direct response marketing, but that's not stopping the Pepsi-owned brand in testing a Twitter click-to-call feature that's akin…

July 29, 2014, 3:27 PM EDT

Real-Time Marketing Isn't Just About Twitter MTV uses Snapchat, ESPN's on Twitter, and Hyundai works Tumblr

When MTV announced the nominees for next month’s Video Music Awards, it leaned on social media, of course, to create buzz. But the channel it selected for the big reveal…

July 28, 2014, 8:16 PM EDT

These 5 Dynamic Duos Are Nailing Digital Marketing Winning CMO-exec pairings at GE, Taco Bell, Walmart, Dell and Levi's

Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But…

July 28, 2014, 8:15 PM EDT

Branded Video Drives Budweiser's Latest Push for Made in America Once again partners with Vice's Noisey

Budweiser is expanding its two-day Made in America Festival to include events in Los Angeles and Philadelphia this year with a three-month campaign that centers around branded video and social media. A…

July 28, 2014, 5:07 PM EDT

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