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Yahoo Finally Reveals How Much Money Tumblr Can Bring In Ads Predicts $100 million

We finally have a look at Tumblr’s ad sales: $100 million in 2015, according to Yahoo CEO Marissa Mayer, under pressure to show some results from her $1 billion acquisition. Mayer…

October 21, 2014, 5:51 PM EDT

KFC Sets Up Shop in Myanmar, One of the Last Frontiers for U.S. Brands Plus 8 other fast-food joints in surprising places

How do you say, “Finger lickin’ good” in Burmese? It may not translate literally, but KFC is hoping its secret fried chicken recipe will bring in customers when it opens…

October 21, 2014, 2:55 PM EDT

XoJane Moves to TypePad Creators' Newest Platform: Will Traffic Follow? Opens door for more publications to come on board

Four years and $50 million later, SAY Media believes its internally-developed content management system (CMS) Tempest is ready for prime time. The company migrated its largest site, xoJane, to the…

October 21, 2014, 2:32 PM EDT

Here’s Why Automakers Are Ahead of the Game in Digital Honda tests new tool for programmatic Facebook ads

For years, automakers were synonymous with branding-based advertising, but the shift to digital has steered more of them toward direct-response marketing. Of course, sizable ad budgets help, but there’s more…

October 21, 2014, 11:10 AM EDT

Yahoo Reportedly in Talks to Buy BrightRoll for $700 Million Would help struggling Internet player with video programmatic

Yahoo needs to ramp up its programmatic capabilities, and nabbing video advertising player BrightRoll would probably go a long way on that front. This morning, TechCrunch reports that Yahoo CEO…

October 21, 2014, 10:59 AM EDT

Top 10 Web Series Videos: Professional Vine Twerker Says She Makes 6 Figures Teacher turned social media dance star

Don't tell Jessica Vanessa the twerking craze is over. The 22-year-old Vine star recently revealed on Barcroft TV that she makes six figures through her twerking videos and sponsored appearances. Vanessa…

October 21, 2014, 6:02 AM EDT

Mobile Ads Could Make or Break the Yahoo-Tumblr Marriage Will marketers buy in?

Yahoo chief Marissa Mayer's $1 billion bet on Tumblr is undergoing a fresh wave of scrutiny thanks to a disgruntled investor as well as persistent questions from marketers. And later…

October 21, 2014, 12:01 AM EDT

Buzzfeed chief business operations officer Eric Harris
BuzzFeed to Retain Seat Among IAB's Advertising Elite Blog-born publishers gain clout

BuzzFeed is back at the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also…

October 20, 2014, 3:16 PM EDT

Portland's Coffee Addicts Will Be First to Test Starbucks' Order-Ahead App Rolling out at 150 stores

Starbucks is preparing to field-test a mobile app that lets customers preorder their lattes from a smartphone before even walking into the store, avoiding long lines at the counter. In a…

October 20, 2014, 2:36 PM EDT

YouTube Stars Plunge Into The Hunger Games' Fictional Universe to Market Latest Film Google and Lionsgate blur fact and fiction

Google and Lionsgate have teamed up for an innovative marketing campaign to promote The Hunger Games: Mockingjay, Part 1. Using YouTube Space LA and Google's Art, Copy & Code project—which…

October 20, 2014, 2:24 PM EDT

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