Technology
Here's Why the IAB's First Podcast Upfront Was Such a Hot Event for Marketers
Branding opportunities 'hiding in plain sight'
By Brian Flood on Sep. 11, 2015 - 3:30 PM EDT
Pouring rain, crazy humidity and a broken air conditioner didn't stop roughly 150 people from cramming into the Jerome L. Greene Performance Space in New York on Thursday afternoon for…
Are Well-Intentioned 9/11 Tweets From Brands and Their Critics Becoming Equally Dubious?
It's getting harder to say
By Christopher Heine on Sep. 11, 2015 - 1:22 PM EDT
It's always potentially controversial when marketers tweet anything in reference to tragedy—especially when Americans are remembering, like they are today, those who died or were negatively affected on Sept. 11,…
This Infographic Shows Facebook's Biggest Topics Last Month
From the Trumpster to Kermit the Frog
By Christopher Heine on Sep. 10, 2015 - 4:20 PM EDT
On Aug. 24, when Facebook drew 1 billion users on a single day for the first time, the social network's impact on the world of conversation only became more obvious. But…
Why Jim Beam Is Running Snapchat Ads to Launch a New Apple-Flavored Bourbon
Liquor brand targets millennials
By Lauren Johnson on Sep. 10, 2015 - 1:40 PM EDT
Snapchat is a risky place for alcohol brands to play. Sixty-three percent of its monthly users are between the ages of 13 and 24, leaving a small pocket of people…
The Pope Now Has His Own Set of Emojis, Just in Time for His First U.S. Visit
Holy GIF
By Katie Richards on Sep. 10, 2015 - 12:50 PM EDT
Today you can find pretty much any kind of emoji keyboard your little heart desires, from Star Wars and Ikea to Coca-Cola and Mentos. Now you can add the pope to…
We're Not Nearly as Busy as We Pretend to Be, According to a New Study
Here's why we fake it in a connected world
By Marty Swant on Sep. 10, 2015 - 10:46 AM EDT
"Hey, are you busy?" We all know that when someone asks this question at work, there's only one possible answer. But maybe, just maybe, we're not actually that busy. A new study…
What Marketers Need to Know From Today's Apple Event
Changes afoot for the iPhone, iPad, Apple TV and Apple Watch
By Christopher Heine on Sep. 9, 2015 - 4:41 PM EDT
Apple held its annual developers event today in San Francisco, where it debuted a bevy of product upgrades for the iPhone, iPad, Apple TV and Apple Watch. Cupertino, Calif.-based Apple's new…
Instagram Debuts 30-Second Video Ads in Its Latest Pitch to Big Brands
Longer clips 'give ads a more cinematic feel'
By Lauren Johnson on Sep. 9, 2015 - 12:01 AM EDT
Just three months after launching a full-blown ad business, Instagram is kicking things into another gear, announcing today that marketers can utilize 30-second videos in campaigns. Before, ads were capped at…
Facebook's Business Pages Are Getting a Mobile-Centric Overhaul
Making a case for in-app marketing
By Lauren Johnson on Sep. 8, 2015 - 5:15 PM EDT
Practically every brand and small business has a Facebook Page set up, but chances are, they look like every other page out there. Today, Facebook is revamping business Pages for the…
Apple's New Openness to Ad Blockers Threatens to Remove Publishers' Mobile Ads
Including premium branded content
By Lauren Johnson on Sep. 7, 2015 - 8:00 PM EDT
When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers by opening the door to ad-blocking technology on its massively popular…
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