Technology | Adweek
Advertisement

Technology

AOL Unveils Self-Serve Native Mobile Ads Claims huge conversion rates in test campaigns

AOL is rolling out a mobile native ad product today across its sites, including AOL.com, TechCrunch, Huffington Post, DailyFinance, Engadget and Autoblog. Some 50 brand advertisers are aboard initially, said a…

April 24, 2014, 9:00 AM EDT

LinkedIn Opens Ad Platform Launches API for new marketing partners

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps…

April 24, 2014, 8:50 AM EDT

75% Of Mobile Video Ads Happen In-App Study also finds that shorter, non-skippable spots excel

The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps. The study consisted…

April 24, 2014, 8:00 AM EDT

Advice from Elders Ad Goes Viral for Dodge Hornet-harassed golfer also makes weekly list of top videos

By the time you're 100, you’ve got plenty of advice to give. Dodge is rounding up all those gems and presenting them in its latest ad campaign for the 2015…

April 23, 2014, 7:08 PM EDT

FCC Scrambles to Clarify Its New Net Neutrality Rules FCC chairman circulating proposal to commissioners on Thursday

UPDATE:  To say that the FCC's proposed new net neutrality rules are off to a rocky start would be an understatement. The leak of the news late Wednesday afternoon that the Federal…

April 23, 2014, 6:14 PM EDT

Facebook Tops 1 Billion Mobile Users Earnings surge, new CFO named

Facebook crossed the billion mobile user mark last quarter, the company announced in today’s earnings report. The company also announced a big transition in leadership as CFO David Ebersman plans…

April 23, 2014, 5:00 PM EDT

Meredith Baker Exits Comcast for Wireless Lobby Wants CTIA to be the 'go to' organization on communication issues

Meredith Attwell Baker, the former Federal Communications commissioner who caused a stir when she left the agency to lobby for Comcast months after the agency approved the NBCUniversal deal, is…

April 23, 2014, 11:23 AM EDT

Hooters Ups Mobile Game With Stronger Data Focus Restaurant brand delves into app and digital realms

Hooters is kicking off a mobile loyalty program today in Atlanta that it plans to take national in the coming months. The initial offer includes a complimentary appetizer for patrons that…

April 23, 2014, 10:09 AM EDT

Canadians Differ From Americans in How They Use Their Smartphones Forget sports scores, they’re too busy emailing

They may be our neighbors to the north, but Canadians' smartphone habits show that they are different from Americans in more than just their abiding love of the French language,…

April 22, 2014, 10:36 PM EDT

NYPD's Feel-Good Twitter Attempt Goes Awry Photo contest backfires

The New York Police Department's social media staffers were probably sick of the occasional negative imagery of NYC's Finest on Twitter, so they thought they'd turn the idea on its…

April 22, 2014, 8:32 PM EDT

Advertisement