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Technology

BuzzFeed Poaches Pinterest Exec to Build Out Its Ad Analytics Capabilities

Edwin Wong will focus on research and insights

BuzzFeed wants to give advertisers more data about how their efforts perform and is willing to poach digital competitors to do it. The viral-minded publisher has hired Edwin Wong, Pinterest's…

HP, Snapchat and Amex Are Hosting Some Amazing Activations at NYC's Panorama Music Festival

Including a 360-degree VR theater

Technology, as an idea, isn't as cool as music in most circles, but it's at least hip enough to be invited to the party. And so are the brands who…

New Digital Campaign for TGI Fridays Builds Off of Hamilton's Success

Promotion hones in on social buzz

TGI Fridays is pushing hard to court millennials, including new store designs and drone tests. Now, TGI Fridays is aiming to latch on to some of the buzz around Broadway's hit…

A Redditor Just Showed How Easily the Site Can Be Manipulated for Viral Ad Revenue

First, buy a popular account. Then starting linking

If you visit Reddit frequently enough, you'll notice the abundance of accounts that just keep posting old content over and over, reaping the site's "karma" points. But why? Reddit karma is…

Sephora Is Driving Mobile Sales With Tinder-Like Features and Digital Mad Libs

Plus actual ads on the dating app

Sephora has led the pack in mobile beauty retailers for a few years, and now it's taking a page from games and pop culture to help re-launch the Sephora Collection—its…

Patrón Wants to Help You Find the Perfect Cocktail Using Your Amazon Echo

And make buying a bottle possible via the device

Are robots the new bartenders? Maybe not, but Patrón tequila is launching a web platform today called Patrón Cocktail Lab that's aimed at making at least part of the drinking…

9 Digital Marketing Stats That Got Our Attention This Week

Including Apple's cash haul from Pokemon Go

It's been an unusually active week in digital marketing stats, drawing interesting numbers from mobile-minded players like Apple and Pokemon Go to online marketplaces such as eBay and 99Designs. Check…

Survey of Creatives Finds a Major Gap in How Advertisers and Brands Use Data

Programmatic is still misunderstood

Programmatic advertising is a term thrown around a lot in the world of digital advertising, but a survey of creatives suggests many agencies still don't understand exactly what programmatic is. According…

Zipcar Is Offering Pokemon Go Players Free Rides in Boston

Chauffeur-styled service is one day only

If you are a Bostonian who is sick of Pokemon Go players walking around and staring at their phones, Zipcar today could be making your sidewalk scene a little less crowded.  The…

With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

NPR, ESPN and others will pitch original shows

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and…

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