Technology | Adweek

What If Arrested Development Were Coming Back on YouTube? Buyers mull whether show might have kickstarted market for Web video ads By Mike Shields

A few weeks after the NewFronts—where something like 75 shows were introduced—and what’s the most anticipated Web video series out there? Why, of course, it's Arrested Development. Of course, that’s entirely…

May 24, 2013, 12:01 AM EDT

FTC May Not Be Done With Google Yet Investigation focuses on Google's display ad biz By Katy Bachman

The Federal Trade Commission may not be done with Google yet, opening a new investigation into whether the search giant abuses its market-leading position to curb competition in display advertising,…

May 23, 2013, 7:13 PM EDT

BBC's Experimental 'Perceptive Radio' Will Personalize Content Uses light sensor, proximity sensor and mic to monitor noise By Maura McGowan

BBC has developed an experimental piece of hardware called Perceptive Radio that intelligently changes broadcasts based on the listener's location, weather, the level of background noise and other factors. The…

May 23, 2013, 1:45 PM EDT

Netflix Wants to Double Original Content by 2014 One new series already planned By Maura McGowan

In an interview with The Hollywood Reporter, Netflix chief content officer Ted Sarandos discussed “phase two” of the streaming service's foray into original content. Sarandos said he wants to double the…

May 23, 2013, 12:06 PM EDT

Twitter's TV Ad Targeting Uses 'Video Fingerprinting' New system could boost Promoted Tweets' effectiveness By Christopher Heine

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" technology. Via a data dashboard, digital marketers can…

May 23, 2013, 12:02 PM EDT

Are You Young and Male? Discovery Says This TestTube's for You Net rolls out free, ad-supported video network with targeted original content By Maura McGowan

Discovery Communications has launched TestTube, a free, ad-supported video network targeted at young males, The Wall Street Journal reported. TestTube is the product of Internet television studio Revision3, acquired by Discovery…

May 23, 2013, 11:34 AM EDT

Nikola Tesla Takes Down Silicon Valley VCs, but Will It Get Him a Statue? Amusing video doubles as a fundraiser By David Griner

Some days it seems almost anybody can make an enjoyable video promoting a Kickstarter project, but these guys get bonus points for simultaneously giving the venture-capital system a big poke…

May 23, 2013, 10:29 AM EDT

Group of Web Video Companies Band Together to Ensure Ads Are Viewable Working in conjunction with 4A's, IAB, ANA By Mike Shields

As the Web video ad industry grows, so do the number of questions about the legitimacy of some of the available ad inventory out there. Such questions as: Where are…

May 23, 2013, 8:17 AM EDT

The IAB and Mozilla Clash—in Person Luma's Kawaja surprises IAB CEO on stage By Mike Shields

The Interactive Advertising Bureau’s CEO Randall Rothenberg has had a very public disagreement with Mozilla over the browser’s decision to automatically block ad cookies in recent months. On Tuesday, Rothenberg…

May 22, 2013, 9:54 PM EDT

Liberal Groups Pressure Mayer to Withdraw From FWD.us FWD.us has already lost supporters Musk and Sacks By Katy Bachman

Yahoo's Marissa Mayer is under pressure from liberal groups to withdraw her support for FWD.us, Mark Zuckerberg's political advocacy group. Launched in April with a focus on advocating immigration reform and…

May 22, 2013, 6:19 PM EDT