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Snapchat Valued at $10 Billion After Raising $20 Million From Top VC Users numbered at 100 million

Snapchat joined the $10 billion startup club, alongside the likes of Uber and Airbnb, according to a Wall Street Journal report. Silicon Valley investment house Kleiner Perkins Caufield & Byers invested…

August 27, 2014, 6:30 PM EDT

12 Marketers Already Experimenting With Instagram's Hyperlapse App A day after launch, social video is moving fast

Only one day after Instagram launched the stand-alone Hyperlapse app that makes short, time-lapse videos, a number of big brands are testing the feature out. Instagram’s Hyperlapse app is intended to…

August 27, 2014, 5:15 PM EDT

McDonald’s Goes Mobile to Tie Brand to NFL Tailgating Tailgating contest highlights the brand's '14 sponsorship

A range of exclusive Web video offerings, online contests and video game cross-promotions mark the second year of McDonald’s partnership with the National Football League. The three-pronged campaign based on…

August 27, 2014, 5:10 PM EDT

Pluto.TV Expands Its Lineup of Web Channels, Including Complex Media Boosts programming as it takes on traditional TV

Pluto.TV, a Web video hub with more than 100 channels, has added content partners to its lineup—Complex Media, Fullscreen, HitFix, Popsugar and SpinMedia. Pluto, which launched in March, has a viewing library…

August 27, 2014, 4:31 PM EDT

Nike’s Soccer Endorsements Pay Off With Viral Videos Watch an animated Ronaldo score

Nike continues to push its hefty endorsements of Neymar da Silva Santos Júnior and Cristiano Ronaldo after this summer’s rousing World Cup. Two new spots featuring the soccer stars hit gold on…

August 27, 2014, 1:56 PM EDT

Oscar Winner Angus Wall Teams With Enso in Clever Back-to-School Effort Khan Academy is launching first big ad campaign

Khan Academy wants to school you—and, for the first time, it's going beyond YouTube tutorials to do it. “You Can Learn Anything,” its inaugural mass-marketing campaign, includes a 30-second spot made…

August 27, 2014, 12:12 PM EDT

What Brands Need to Know About Back-to-School Shopping Habits Get your slice of the annual educational spending spree

With spending on back-to-school and college estimated to reach $74.9 billion this year, the annual end-of-summer scramble for new clothes, tech products, pencils and pens now rivals the holiday season.…

August 27, 2014, 12:12 AM EDT

Google Images Was Evidently Attacked by Hackers Car accident photo appeared in searches for hours

Google is the latest Internet giant to apparently be hacked. Numerous reports stated that that searches on its images feature today resulted in repeated pictures of a fatal car crash possibly in…

August 26, 2014, 7:14 PM EDT

Burger King's Canada Move Really Ticks Off Twitter Users Tax debate sinks brand favorability

So Burger King might be heading to Canada to catch a tax break, eh? That's not sitting well with Twitter users, per new data from SponsorHub. The fast-food brand—fresh off a…

August 26, 2014, 6:13 PM EDT

Ashley Madison Draws Complaints Over Profile Deletion Fee Hookup site says it covers administrative costs

Ashley Madison has aroused yet another controversy. The online hookup site, which enables married and partnered men and women to connect on the sly for illicit rendezvous, has apparently made it…

August 26, 2014, 4:47 PM EDT

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