Advertising & Branding

How Some Agencies Rig Production Bids to Favor Their In-House Studios

Industry veterans outline a practice now under federal scrutiny

Sometimes it's a subtle pricing scheme that stacks the deck. Sometimes it's as blatant as calling in a favor. Either way, the result is the same: Ad agencies are often rigging…

How This Pet Food Brand Got Ice-T to Dress Like His Bulldog

Cesar's holiday sweater campaign celebrates the tackiness in all our hearts

As America gears up for Hanukkah, Christmas, and Kwanzaa (on Dec. 24, 25 and 26, respectively), there's another year-end holiday coming even sooner, on Dec. 16. The good news is…

This Women's Refuge Launched a Hidden, Untrackable Site for Women Experiencing Abuse

When anonymity is life-saving

The Internet has become an unapologetically open place, one that drives its tentacles through everything we touch in an effort to unite it all—making us visible, traceable, easier to access. But…

This Illuminated Billboard in Albuquerque Hopes to Change the Way People Feel About Death

A strangely warm memento mori

The modern Westerner is bad at death, especially so at the prospect of managing our own. The result is that it's treated glibly—like in slasher films—or pushed to the sidelines…

Ad of the Day: Beats by Dre's All-Star Athletes Rock Out to White Stripes' 'Seven Nation Army'

23 global superstars in one high-octane spot

Beats by Dre has a proud history of tapping into sports superstars, going back to "The Game Before the Game" with Brazilian soccer star Neymar and the "Hear What You…

Pantone's Color of the Year Is Greenery, Designed to Perk Us Up in 2017

Amid a 'tumultuous social and political environment'

Pantone has unveiled its Color of the Year for 2017 and the cheery green shade—aptly named Greenery—is meant to help with the year ahead.  "Greenery bursts forth in 2017 to provide…

Tony Parker and Other Pro Athletes Become Knights in New Video Game Ads

Throne: Kingdom at War's campaign shows parallels between sports and gaming

The thrills of an NBA game or MMA fight are equally as thrilling as the virtual combat that happens in a video game—so says a new campaign for mobile game…

Deutsch Wins Shock Top, Expanding Its Portfolio With Parent Company A-B InBev

New York office will handle creative duties

Shock Top selected a new agency today, naming Deutsch's New York office as its newest partner. "I'm pleased to share that Shock Top has brought on Deutsch as our agency of…

How the Studio Behind Miss Sloane Is Tracking the Link Between Ads and Ticket Sales

With help from Alphonso and Tremor Video

Miss Sloane tells the story of a high-power Washington, D.C., lobbyist (played by Jessica Chastain) who's asked to work on behalf of the gun lobby. Citing moral considerations, she refuses…

Godiva's New Box of Chocolates Will Be Gifted 4 Times, Thanks to Some Clever Packaging

Keep half, give half

Here's a neat product from Godiva that bakes generosity right into the packaging. McCann New York worked with the Belgian chocolatier to create "The Box that Keeps Giving." It's a kind…