Advertising & Branding

BrandShare Content From The Trade Desk
The 2016 Rio Games Will Be A Breakthrough Event for Cross-Device Marketing

Omnichannel gold

The summer and winter games have long been one of the television advertising world's signature events. In fact, advertisers are…

CNN's In-House Studio Is Bringing the DNA of the Network to Branded Content

Courageous is now a year old

Specs Who Otto Bell Current gig Vp, group creative director, Courageous at CNN Previous gig Creative director, OgilvyEntertainment Twitter @ottobell Age 34 Adweek: CNN's in-house branded content studio Courageous just celebrated its one-year anniversary. What…

How Sharpie Left Its Mark Everywhere From Facebook to the White House

Colorful, svelte and tipped with felt

Ethan Murrow is a fine artist in every sense of that term. His highly realistic yet often phantasmagorical works—some the height of a two-story building—have been shown from Paris to…

This Digital Shop Uses Tech to Create Marketing Products for Big-Name Brands

Envoy puts new twist on advertising

Specs Who (L. to r.) Partners Ryan Rommelfanger, Russell Rommelfanger and Michael Bennett What Digital shop Where Irvine, Calif. A decade ago, twins Ryan and Russell Rommelfanger quit their jobs at Publicis and Sprint, respectively, to go…

Twitter's CMO Explains Today's Brand Refresh and the New 'See What's Happening' Ads

Leslie Berland says new ads tell an old story, better

What is Twitter, and what is it for? Those are pretty basic questions for a company that's been around for a decade and, by its own reckoning, has 90 percent name…

Rauxa, the Industry's Largest Woman-Owned Agency, Names First Chief Creative Officer

Kate Daggett will take on the new role

Rauxa, a California-based full-service marketing agency, announced the hiring of Kate Daggett as its first chief creative officer on the same day it certified its status as the the largest…

Twitter Hopes Its Burgeoning Livestreaming Business Will Help It Take Flight Again

Advertisers and TV networks think it might

In the past few weeks, Twitter has secured deals with several television companies and sports leagues hoping to get in early on the San Francisco-based social network's burgeoning livestreaming business.…

Ad of the Day: The Origin Story of Running Legend Usain Bolt, as Told by Gatorade

Animated levity from Moonbot Studios

We've learned a lot about Usain Bolt through advertising—that he broke the 100-meter world record in 9.58 seconds, hails from Jamaica, a former colony of England (at whose capital he's appeared,…

Kleenex Explores the Sadness and Anxiety of Moving From Elementary to Middle School

And has a product-focused solution

Kleenex's "Someone Needs One" campaign is back with an emotional back-to-school video designed to make you need some Kleenex. Heading back to school is always an emotional time for kids, but…

From Writers to Directors to Musicians, Kids Made Target's Back-to-School Ads

Work launches alongside a new kid-designed line

For retailers, the back-to-school season is especially lucrative, which makes it all the more important to ensure the message is impactful to young people. ​Nipping this problem in the bud,…