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Advertising & Branding

Google Wants to Give You Better Control Over the Personalized Ads You See

And track users' search activity more across devices

Google is changing the way it stores the information it collects while also giving users the ability to update their privacy settings. The search engine giant is introducing a feature that…

Amex Is the First Sponsor of Buzzfeed's Nifty Channel With New 'Epic Everyday' Campaign

Also rolls out videos on Tasty

American Express has teamed with Buzzfeed for a new campaign targeting older millennials. The company kicked off a new video series with the publisher's video arm in recipe and do-it-yourself videos…

How Brands Like Budweiser Are Reaching Country Music's Increasingly Diverse Fan Base

It's no longer a regional phenomenon

The country music fan base is growing by leaps and bounds. The annual CMA Music Festival in Nashville in June set attendance records, with an average daily attendance of 88,500…

How Brands Are Using Social Media to Make a Splash With Summer Fridays

Delta, Leinenkugel and Spotify roll out efforts

Google and Priceline.com surveyed 15,723 Americans last year and learned that just 8 percent take "Summer Fridays," or the privilege of getting a free day off—thanks, boss—or at least leaving…

Publicis Just Inked a Huge Data Deal With Mobile Powerhouse Tencent, Owner of WeChat

First holding company to access Chinese treasure trove

Adweek reported earlier this week that Tencent was about ready to open up the data spigot with ad agencies. Today, the Chinese mobile-marketing powerhouse made a big move on that front, inking…

Ad of the Day: Mr. Clean Is Freshened Up for Millennials With a Catchy Upgraded Jingle

P&G updates a song that's 'ownable and relatable'

Everybody's favorite bald, muscular clean-freak returns to TV commercials today with a revamped jingle from Leo Burnett Canada that's so kitschy-catchy, no amount of scrubbing will wash it out of…

This Fourth of July, Dixie Salutes Salad-Loving Men and Wants You to Stop Shaming Them

Go on, enjoy that endive proudly

Dear men of the world: The Fourth of July is just around the corner, which means it's time to fire up the grill and break out all the meat. Some…

What 2 Young Creatives Learned During Their First Trip to Cannes

A pair of Young Lions on awards, sexism and doing great work

Each year at the Cannes Lions festival a group of creatives under the age of 30 from all around the world are invited to attend and participate in the Young…

IMAX's Beautifully Shot Campaign Reminds You of Everything You Love About the Movies

A 60-second ode to film

Why do you love movies? Maybe it's the thrill of an action-packed fight sequence. Or maybe you love a good underdog story. Whatever it is that you love about movies,…

Best Ad of 2016 That You've Never Seen? It's Japan's Weird, Wonderful 'Firefly Man'

Don't even try to guess where this plot is going

A man who can't keep the lights on for his family leaves home on a five-year quest, and returns as a human firefly who lights up his entire village.  That is…

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