Lexus Goes Mobile With ‘Draw Something’
Performance Marketing
Lexus hopes to draw a young adult audience by running its biggest mobile game ad integration today through Friday. Augmenting a larger campaign for the 2013 Lexus ES that began [...]
Brands Follow Tweens to Digital Games
Performance Marketing
Tie your ad to a Selena Gomez virtual makeover game and position your brand nearer a tween girl’s heart. That’s a gender-specific version of a theory being tested by Lego, [...]
Facebook Credits: Marketers Say Good Riddance
Performance Marketing
There will be no funeral for Facebook Credits among the companies that ran Credits-based campaigns for advertisers. Even Plink, a loyalty rewards company that initially built its entire business around [...]
EA’s E3 Message: We’re Social, Mobile and Always Evolving
Performance Marketing
Video games are each a social network onto themselves. They're never quite finished. And video games are no longer bound by the console hooked up to giant TV screens.
Draw Something, Like, Say, the Zebra From ‘Madagascar 3’
Performance Marketing
Zynga's recently acquired game, Draw Something, which has come under some scrutiny lately for losing 5 million users last April,
Zynga, American Express Farm Game Cash—With Real Dollars
Performance Marketing
A new plant has cropped up in FarmVille. Starting Tuesday, players of Zynga’s FarmVille game can sign up for an account with American Express’s PayPal-rival Serve (or connect with their [...]