NewFronts Returning With Packed Lineup
Performance Marketing
If you’re someone who works in the Web video business, the week of April 29 is not shaping up to be a good time for you to make any plans.
Even Zynga’s Ad Business Is in Decline
Performance Marketing
Like a fiduciary Frodo, Zynga’s advertising business was supposed to be its unassuming savior.
Zynga Needs More Words With Brands
Performance Marketing
Zynga put its investors on edge earlier this month after lowering full-year 2012 revenue projections. That clinched a new low for the social gaming darling’s stock, which dropped more than [...]
As Zynga Struggles, AOL Chases Social Gaming Ads
Performance Marketing
If you're not someone who plays social games online, it's probably hard to grasp just how huge the phenomenon has become. As it stands now, some 81 million plus take [...]
San Francisco Tech Scene Opens Its Doors for Innovation Month
Performance Marketing
It started on two wheels. Federated Media executive chairman John Battelle and MagnaGlobal Intelligence managing partner Brian Monahan were mountain biking together in the spring when Monahan pitched the idea [...]