Do You Police Your Brand’s Ad Content?
Performance Marketing
As a long-term Words With Friends user (both paid and unpaid), I was stunned by an ad that was presented to me recently. The headline "Want a Girlfriend?" showed me [...]
Yahoo in Talks to Acquire Tumblr
Performance Marketing
Is Marissa Mayer about to make a game-changing acquisition? It appears so.
Ad Network Jun Group Promises Money-Back Guarantee
Performance Marketing
Given the state of things in online advertising, where certain publishers and ad networks have done their part to erode some trust among advertisers
Manny Anekal Jumps to MediaSpike
Performance Marketing
Manny Anekal has been named the chief revenue officer for MediaSpike, a startup focused on mobile in-game advertising.
Sources: Criteo Hires Bank for Imminent IPO
Performance Marketing
The ad tech money merry-go-round continues to whirl.