In a break with its peers, business insurer Hiscox is running full force into risk. The company's new campaign from Doremus features men and women who took chances to open and expand their own businesses, be it an architectural firm or gym. The tagline is "Encourage courage."
Zurich Insurance Group
McCann Worldgroup prevailed in a holding company shoot-out for Zurich Insurance Group, beating contenders that included the incumbent Publicis Groupe and WPP Group. The Worldgroup pitch team represented parent Interpublic and included efforts from McCann Erickson, MRM and UM. The global assignment covers advertising, media and digital marketing.